The UX newsletter for people on a mission
by Tamara Sredojevic

November 2021




I know. It's Friday evening and I admit I simply forgot to send this newsletter earlier this week. Hope you'll enjoy it whenever you read it!

Things to know

How to rebrand a design platform

At the end of 2020, RightMarket hired me to improve usability on their design platform. They trusted me to apply the best practices I care about for ethical design & accessibility – which made it an incredibly interesting project. From product management review to rebrand, UX audit to website & platform redesign, those were incredibly busy months! I describe everything in this case study.

How to make visual content accessible

Whenever you use visual content like photos or diagrams in your site, application, or social media posts, it’s important to ensure that it’s accessible to everyone. That includes those of us who are blind or who have a visual impairment, or for some reason simply can’t download those visual assets. From alternative text to figcaptions, here are some best practices to implement.

How to ask people with disabilities for feedback

Anna is a designer I respect a lot. She clarified something on Twitter the other day and I'm really grateful. When asking people with disabilities to provide feedback on your product, it should be compensated. But it should be compensated more than other forms of usability testing. It’s bringing in an expert to share their feedback, so we should compensate accordingly. The whole thread is there.

Things to do

Design for your audience

That's a very generic sentence you've heard 1000 times. I'd like you to think about this more deeply for a second. Image your website supports victims of domestic abuse. These people need to find help and information but they're rarely left for long without supervision. Knowing that, how can your website help them? Chayn has an emergency "leave this site" button that remains visible at all times. That is pure mindful UX.

Don't use flashing lights

If you've ever played a video game, you might have seen an epilepsy warning message before it starts. Well, the same applies to websites. Flashing lights can induce seizures for people with epilepsy. Avoiding them reduces the chance of a medical emergency. So if you really want to add them to your website, think about adding a content warning message first.

Provide a way to understand difficult words

If the content you share is technical, you might need to use specific jargon. I'm not asking you to get rid of it. But it'd be great to define those unusual words for people struggling to understand the meaning – especially for people with cognitive, language, and learning disabilities.

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