Don't use intrusive CTAs
We've all been on a website where an ad or full-page CTA blocked the content we wanted to see. Sometimes, this gets so annoying, it causes us to leave websites entirely. When we bounce off a website with too many pop-ups or design glitches, the site not only loses visitors and credibility, but it also loses SEO strength. Instead, you can use unintrusive CTAs at the bottom of the page, as well as a slide-in CTA that appears when the reader has scrolled passed a certain point in the post.