The UX newsletter for people on a mission
July 2021

by Tamara Sredojevic



Things to know

Ensuring voice consistency (for charity shops)

You may or may not know that I'm working with the team at RightMarket on all sorts of things, branding, UX & UI. Last week, I wrote another article for them about the importance of having a consistent tone of voice. It works for charity shops but it'll work for any kind of sector really. Hope you find it insightful! 

You don't need Google Analytics

If you want to get insights about the traffic happening on your website you probably came across Google Analytics. Let me tell you: it is bloated, hard to use, and scraping user data. So here's a list of privacy-friendly and ethical Google Analytics alternatives.

The unseen benefits of accessibility

I believe all of our work should be accessible. So as we work towards that better future, we may as well try to find ways to make everybody benefit from it. Simpler language, easier interfaces, not overloading the user with lots of information or not using lots of animation means all our visitors have a quicker way to consume what we offer. Here's a great article about the unseen benefits of accessibility for all.

Things to do

Calculate the reading level

An accessible site starts with accessible content. Cognitive accessibility has been a major focus of the ongoing WCAG 3 draft, which recommends aiming for a lower secondary (7-9th grade) reading level. Use The Hemingway App to calculate the reading level of your content as you write it, so that you can make sure it's easily understandable.

Ask someone to review your strategy

Good design, accessible design doesn't happen by chance. It's due to careful and strategic planning before anyone started splashing colours or adding content. To make sure you're on the right track, ask for feedback about your process and how you're planning on making progress. Heck you can even ask me. Or the amazing Women Make community.

Don't make people hover to find things

This principle mainly serves people with motor-related disabilities. This includes keyboard-only users who have vision, and those who use speech recognition tools. Keyboard users and assistive technologies rely on actionable items being visible on the screen. If a link or button cannot be seen, it cannot be verbally “clicked”.


I was mentioned in a list of the Best Webflow Websites for 2021 where the author shares all the reasons why they made the list. I like people who don't waste your time like this.

Enjoy and speak to you next month!
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Copyright © 2021 Tamara Sredojevic, All rights reserved.

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