Once you’ve got your Value Proposition, your marketing plan, your branding, your advertising, and even your customer relationship management system, should all be consistent with it. This is the core of who your company is for your customer and therefore this messaging should be crafted in to everything you do.
Those photos on Instagram? How do they show your value to your customer? Those Facebook posts? How is the post supporting your value proposition? Consistently reinforcing your value to your customer and ensuring that your messaging is the same no matter what the marketing vehicle, will help your customer remember who you are and why you’re important to them.
More Marketing Tips in next month’s newsletter too. Remember to register above for our MeetUp on Tuesday May 11th so that you can speak with other entrepreneurs in town about how they’ve approached marketing and what’s worked and what hasn’t.
Or contact me directly if you’d like some one on one coaching on marketing your StartUp or on any StartUp question you might have. Thanks to Community Futures, my coaching services are free!
Carolyn - Coach for StartUp Revelstoke.