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The Paper
Kit & Coco
Head Lice Treatment for Children
There is a great deal of satisfaction to be had innovating in categories that are generally viewed as unsexy. Strategic thinking, innovation and design can change people’s minds about what a product can be.
Head lice remedies traditionally lack in sophistication, with formulations and packaging with more in common with poison than personal care.
Naturally formulated, Kit & Coco is a brand based on trust, taking a smart approach to every aspect of the lice removal scenario, from the formulations, to the tools, to the packaging. Proving that lice removal can be made, actually kind-of exciting.
Naturally Natural
The packaging is made of natural fibers, to match the non-poisonous formulations of the Kit & Coco lice removal lotion. 
 
Scripted User Scenario
Knowing how much to use is always important. We created a “unidose” system that gives parents the confidence that they are using the exact amount and won’t be stuck with a stale tube or having to do the process all over again.
The Right Tools
The kit includes everything required for an optimal result. We researched the best professional hair dye applicators and nit combs on the market to inform our tool design. Making them super ergonomic and effective yet fun and not intimidating to use.
Hlynur V. Atlason leads his eponymous design studio ATLASON, based in Manhattan, New York. Leading a team of world-class strategists, innovators and, designers, practicing a method of design deeply informed by research brand and craft, ATLASON delivers strategy, design innovation and manufacturing expertise, guaranteeing everything imagined can be made.

"Objects of desire, designed for manufacturing"
For new business inquiries contact Jahnvi Manek.
manek@atlason.com 
Copyright © 2019 ATLASON, All rights reserved.

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