The Paper
VON Furniture Collection
How do you innovate with a company that has been making furniture the same way for 99 years? We were tasked with expanding the Ercol product line using existing manufacturing methods to create a flexible seating for offices, lounges and homes. Looking towards the future, designing for new ways of living.
Photo by Christian Andersen
The times are a changin'
Ercol has an amazing history, crafting quality furniture since 1920, relying on proven Windsor style construction method. Ercol is also a household name in the UK with a robust collectors market. We wanted to draw upon the heritage, but create new pieces with contemporary upholstery and a webbing system for superior comfort.
This may not seem intuitive, but yoga pants served as inspiration for the VON collection of hardwood furniture. In the sense that yoga pants are this flexible piece of clothing that show up in all types of occasions, from work to play to exercise etc., and they are very comfortable. With the work place becoming more open and flexible and sometimes designed a bit more like the home, there was this opportunity to create cross-over furniture that has broad appeal and can be configured to accommodate a number of scenarios, without coming across like a rigid system.
Construction for comfort
With Ercol engineers, we developed a webbing system that can be installed without using any hardware, true to the brand ethos. In return the chair is deceivingly comfortable as it looks light, it sits deep. 
“Going into our 100th year of business we are able to look to the future and evolve our product line, ATLASON is helping us create furniture for new markets using the manufacturing methods Ercol is famous for. And as we look further ahead, together we are developing furniture that follows the Ercol DNA but pushes on the limits of what we have done in the past.”

Henry Tadros

President, Ercol America's
Photo by Christian Andersen
Photo by Christian Andersen
Photo by Christian Andersen
Photo by Christian Andersen
Hlynur V. Atlason leads his eponymous design studio ATLASON, based in Manhattan, New York. Leading a team of world-class strategists, innovators and, designers, practicing a method of design deeply informed by research brand and craft, ATLASON delivers strategy, design innovation and manufacturing expertise, guaranteeing everything imagined can be made.

"Objects of desire, designed for manufacturing"
For new business inquiries contact Jahnvi Manek. 
Copyright © 2019 ATLASON, All rights reserved.

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