The Paper
Design Within Reach
Lína Swivel Chair
This is the first in a series of consumer products that illustrate how marrying manufacturing and product development all but guarantees that the product concept can be made as designed.

The Lína swivel lounge chair is designed to bring innovation to the seating category. An Omnichannel product that is created with versatility in mind. For home, lounge, office... wherever people like to sit in comfort. The sculpted shape was achieved by deploying the latest in 3D printing and visualization; then crafted in Italy by the worlds best artisans – our first collaboration with Design Within Reach.
Omnichannel Seating
The work environment has evolved, transitioning out of the corporate office furniture of the past, into more exciting options, closer to what we choose for our homes. However, pieces designed for domestic use are not always created to withstand the abuse that contract intended furniture is specified to take. The Lína Chair is a high-quality spec that is friendly and sculptural, to feel comfortably at home in any number of environments.
Rapid Development
Using the latest technologies allowed us to create and refine a truly biomorphic shape that is both visually nuanced and comfortable to sit in. Printing at 1:1 scale guaranteed that we would go into tooling with a very precise geometry for molded foam.
Design Intent Precision
Making sure we understand the production methods available to us allows our renditions to accurately depict the manufacturing reality. Keeping discrepancies between what was proposed in initial client presentations and what is now available at retail is kept to a minimum.
"The Lína swivel lounge chair -- with its graceful sweeping lines, beautifully tailored seams, and perfect fit for either residential or contract settings -- demonstrates what's possible when DWR partners with designers of the highest caliber. Atlason studio deftly tackled complex engineering challenges, while creating a captivating aesthetic with every detail carefully considered. From preliminary review of design briefs, to final prototyping, Hlynur and team were an absolute pleasure to work with."

Noah Schwarz

Director of Merchandising, DWR
Photo by Mark Seelen
Photo by Hlynur V. Atlason
Photo by Hlynur V. Atlason
Photo by Christian Poulsen
Hlynur V. Atlason leads his eponymous design studio ATLASON, based in Manhattan, New York. Leading a team of world-class strategists, innovators and, designers, practicing a method of design, deeply informed by research brand and craft. ATLASON delivers strategy, design innovation and manufacturing expertise, guaranteeing everything imagined, can be made.

"Objects of desire, designed for manufacturing"
For new business inquiries contact Jahnvi Manek. 
Copyright © 2019 ATLASON, All rights reserved.

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