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News from HERIT-DATA
Interreg Med Sustainable Tourism community building workshop
Interreg Med Sustainable Tourism Community
On the 25th February, HERIT-DATA participated to the Interreg Med Sustainable Tourism community building workshop, aimed at showcasing the first projects results and sharing experiences about how the Covid-19 pandemic impacted the projects.

Our project had the chance to intervene in both sessions of the event, along with 19 other projects addressing specific aspects of sustainable tourism in the Mediterranean area.

We illustrated some of the key results achieved so far and the ongoing activities. We focused on data collection to analyze safety measures and social distancing, analysis of proximity tourism and business travels as the new frontier for local marketing and new tourism itineraries, Nudge-based interventions to support local marketing efforts and promote alternative attractions in nearby areas, sentiment analysis to monitor how events and experiences in a tourism site are perceived by social media users.

During the meeting, it was acknowledged that digitalization and sustainability are two key aspects for ensuring a better recovery of the tourism sector, facing the Covid-19 crisis.

The workshop allowed the projects (including HERIT-DATA) to share their experiences on how they faced the Covid-19 outbreak and how they adapted their activities in order to face this “new normal” in tourist areas.

The Sustainable Tourism Community also presented the upcoming activities to maximize project results and spread them across the MED Community.

Next step: a meeting with all the projects from the community to take stock of the progress made and define the implementation of the capitalization strategy. Stay tuned!
News from the tourism sector
Women in the tourism sector - Overview
Global Report on Women in Tourism frontpage

In the occasion of the International Women’s Rights Day, let’s look at some facts regarding gender equality in the tourism sector.

According to the Global Report on Women in Tourism (2019), women make up 54% of the global tourism workforce, but they are often concentrated in low-skilled or informal work, which is less paid and gives less access to social protection.

While women make the majority of students in tourism education, they are underrepresented in leadership positions: for example, in 2018 23% of tourism Ministers were women.

Even if the gender pay gap of the tourism sector is narrower than in the broader economy, it is still present: women working in the tourism sector earn 14,7% less than men.

The Covid-19 outbreak had devastating impacts on the tourism sector. In its recent publication “Inclusive Recovery Guide – Sociocultural Impacts of Covid-19, Issue 3: Women in tourism”, UNWTO highlights that women have been disproportionately affected. This is due, among other factors, to an increase in women’s economic and social insecurity, unpaid care work and domestic violence.

Based on these findings, the UNWTO has formulated recommendations to increase gender equality and promote gender-responsive measures to face the consequences of the Covid-19 crisis.

> Read the Global Report on Women in Tourism (2019)

> Read the Action Plan based on the key findings and recommendations (2019)

> Read the Inclusive Recovery Guide – Sociocultural Impacts of Covid-19, Issue 3: Women in tourism (2021)


Here is a selection of upcoming events and webinars:

Launch Webinar of the European Cultural Heritage Green Paper
March 22 - Click here

HERIT-DATA 8th project meeting
March 22, 24 - More info on the next E-flash!

1st Transnational Policy Exchange Workshop
March 30 - Click here

Tourism Data Conference
April 13-14 - Click here

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HERIT-DATA c/o Avitem · 19 Rue Vacon · Marseille CEDEX 1 13205 · France

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