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News from HERIT-DATA
The HERIT-DATA Indicators system is online!
Image by Pexels from Pixabay

HERIT-DATA is about using data to generate knowledge in order to prevent the negative effects of mass tourism on heritage sites. But how does this happen in practice? The first step is to know which data we want to collect.

On this purpose, our partners Turisme Comunitat Valenciana  and  Fundación Santa María la Real have developed a list of indicators to evaluate the evolution and impact of mass tourism in heritage sites (such as historic old towns, archaeological sites, or other areas with a cultural, historic or natural value).

The development of the indicators system has followed two main steps:

1.       The partners divided the indicators system into five areas of study: 1) Building / Site carrying capacity, 2) Flows of tourists in the city, 3) Perception of overcrowding by people, 4) Quality of the access to services, and 5) Quality of life of the residents.
2.       For each area, simple indicators were defined, such as the flow or number of visitors passing through a given place in a given period of time. Each indicator has a weight and importance within the area, which is also composed of other variables collected from statistical sources, surveys, monitored or historical data.

These indicators will be used to collect data on the six HERIT-DATA pilot sites in Florence, Valencia, Dubrovnik, Mostar, Pont du Gard and Western Greece. Each of these sites has its own characteristics: that’s why it will be possible to adapt the indicators to each context.

The indicators system, based on big data and open source, will allow to provide DMOs and Tourism Boards with a quick and precise knowledge about visitors’ behaviour and how the flow of tourists affects the state of conservation of a specific site.

>> Click here to read the List of Indicators
>> Click here to read the Sets of threshold values

News from the tourism sphere
  Lyon and Helsinki: European Capitals of Smart Tourism 2019 
Lyon (photo by Ben Kerckx )

Launched in 2018 by the European Commission (DG GROW), this annual competition aims at collecting best practices and showcasing smart tourism solutions in Europe in the fields of Accessibility, Sustainability, Digitalisation, Cultural Heritage and Creativity.

This year, Lyon (France) and Helsinki (Finland) were awarded European Capitals of Smart Tourism for the first time. Both cities tried to improve their tourism management via data tools. Let’s have a look at Lyon’s best practices!

With around 2.7 million visitors in 2018, Lyon is one of the most attractive cities of Europe, thereby facing the challenges of developing a more sustainable tourism. The public-private partnership initiative ONLY LYON has developed its first city-scale app for tourists called “ONLY LYON Experience”.

This Customer Relationship Management tool (CRM) compiles data about visitors, such as their location, in order to send them tailor-made recommendations on their smartphones.

The idea is to improve their visit of the city by providing them with relevant information on their surroundings. This tool also suggests different itineraries according to the traffic in crowded sites and peak hours. As a result, through the use of data the city could improve the management of tourism flows and upgrade the visitors’ experience.

One of our pilot cities, Valencia, is among the shortlisted cities for 2019! Well done!

Recently, Málaga (Spain) and Göteborg (Sweden) have been named the 2020 European Smart Tourism Capitals.

For more best practices on smart tourism, have a look at the Compendium of best practices “2019 European Capital of Smart Tourism competition” published by the European Commission.

>>Click here fore more Info on the Competition


EU Dataviz 2019
October 12 - Luxemburg City, Luxemburg
Click here
Africa Smart Tourism Day 
December 4-6 Brussels, Belgium
Click here

#DTT Global : DMO's and Sustainable Future

4-5 December - Helsinki, Finland
Click here

4th UNWTO/UNESCO World Conference on Tourism and Culture
December 11-13 - Kyoto, Japan
Click here

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HERIT-DATA c/o Avitem · 19 Rue Vacon · Marseille CEDEX 1 13205 · France

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