Launched in 2018 by the European Commission (DG GROW), this annual competition aims at collecting best practices and showcasing smart tourism solutions in Europe in the fields of Accessibility, Sustainability, Digitalisation, Cultural Heritage and Creativity.
This year, Lyon (France) and Helsinki (Finland) were awarded European Capitals of Smart Tourism for the first time. Both cities tried to improve their tourism management via data tools. Let’s have a look at Lyon’s best practices!
With around 2.7 million visitors in 2018, Lyon is one of the most attractive cities of Europe, thereby facing the challenges of developing a more sustainable tourism. The public-private partnership initiative ONLY LYON has developed its first city-scale app for tourists called “ONLY LYON Experience”.
This Customer Relationship Management tool (CRM) compiles data about visitors, such as their location, in order to send them tailor-made recommendations on their smartphones.
The idea is to improve their visit of the city by providing them with relevant information on their surroundings. This tool also suggests different itineraries according to the traffic in crowded sites and peak hours. As a result, through the use of data the city could improve the management of tourism flows and upgrade the visitors’ experience.
One of our pilot cities, Valencia, is among the shortlisted cities for 2019! Well done!
Recently, Málaga (Spain) and Göteborg (Sweden) have been named the 2020 European Smart Tourism Capitals.
For more best practices on smart tourism, have a look at the Compendium of best practices “2019 European Capital of Smart Tourism competition” published by the European Commission.
>>Click here fore more Info on the Competition