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News from HERIT-DATA
Testing behavioural science-based solutions for tourism in Florence
Early July, we kicked off an unusual yet very promising experimentation: designing and testing Nudges and other behavioural insights-based measures to address the impact of tourism overcrowding in Florence.

This action is carried out by the HERIT-DATA Florence pilot site leaders : the Foundation for Research and Innovation, the Tuscany Region and the Municipality of Florence, under the general coordination of AViTeM. Behavioural science experts from the Behavioural Insights Team and two designers from Canel Averna lead the design and experimentation process, which involves key tourism actors of Florence and Tuscany.

A first workshop in Florence on 5-7 July allowed to come up with disruptive ideas on how to promote less known sites or how to encourage tourists to visit the most known sites in less busy times of the day/year, using the behavioural lens.

For example: a tourist guide for people who hate the sun, a spin wheel to win a ticket for less known attractions, prompts about what people could do in the time corresponding to the duration of a queue...

The most promising and feasible ideas will be selected and prototyped to be tested in the coming months.

Updates about this experimentation will come soon... Stay tuned!
News from the tourism sector
New article: behavioural science and Nudge applied to tourism

What is the potential of behavioural science and Nudging for a better management of tourism flows?

This month, AViTeM published a new article that explores how behavioural science and measures based on behavioural insights can be used to address some of the most urgent challenges of the tourism sector.

Behavioural insights are being increasingly used in several public policy domains to promote positive behaviour change. However, their application to tourism remains relatively unexplored.

This article acts as a starting point to explore this topic. After a snapshot of the state of tourism and an overview of behavioural sciences, it presents the potential contributions of this discipline to a sector that finds itself at a crossroads, now more than ever.

The note also includes two factsheets of Nudges designed and tested to manage the flow of passengers in an airport and in a railway station, and shares other examples of actions in tourism-related fields that use behavioural levers.

Read the article in English or in French

Contacts: //


Here is a selection of upcoming events and webinars:

Discovery Session: The Global Goals in Travel
July 22 - Click here

European Heritage Days
All over Europe
September 2021 - Click here

A World for Travel
Evora Forum, Portugal
September 16-17 - Click here

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