What is the potential of behavioural science and Nudging for a better management of tourism flows?

This month, AViTeM published a new article that explores how behavioural science and measures based on behavioural insights can be used to address some of the most urgent challenges of the tourism sector.

Behavioural insights are being increasingly used in several public policy domains to promote positive behaviour change. However, their application to tourism remains relatively unexplored.

This article acts as a starting point to explore this topic. After a snapshot of the state of tourism and an overview of behavioural sciences, it presents the potential contributions of this discipline to a sector that finds itself at a crossroads, now more than ever.

The note also includes two factsheets of Nudges designed and tested to manage the flow of passengers in an airport and in a railway station, and shares other examples of actions in tourism-related fields that use behavioural levers.

Read the article in English or in French


Contacts: g.david@avitem.org // c.rasera@avitem.org