Why does an Augur market has 5x the volume of Betfair Exchange? Guesser posted a tweet that the market “Will Justin Trudeau Be Re-Elected Prime Minister Of Canada In The 2019 Election?” was five times bigger than its equivalent on Betfair Exchange.
Betfair Exchanges does not allow Canadian customers. The Augur protocol does not restrict its users by geography. Betfair Exchange does. The centralized exchange's predominantly European customer base has not shown an interest in Canadian politics. This also serves as an indication that the Augur user base is composed of North Americans bypassing local restrictions.
Targeting NA punters is a short-term play. While Augur promotes NFL markets and Canadian political markets blow up, the incoming gold rush for regulated US sports betting mean that this short-term opportunity is closing. Different USPs will be required to capture marketshare from centralized gambling sites as more options open up to North Americans.