December 2021 Newsletter
Happy holiday season SCORAI members!

Thank you as always to everyone who shared news and updates for this newsletter, and for all of our newsletters this past year. In the new year, we will be switching to sending these out every other month, with the first newsletter of 2022 being sent mid-January, and then the following sent in March, May, July, September, and November. This will let us fill each newsletter with even more content from you all, so we are looking forward to another great year.

To end this year on a high note, we also want to introduce to you all our newest SCORAI Board Member: Georgina (Ginnie) Guillen-Hanson!

Ginnie is currently a Ph.D. researcher exploring gamification
at Tampere University in Finland as an approach to enable sustainable consumption practices. Building upon 20+ years of experience in the field of sustainability, her work focuses on the exploration and translation of research into practical approaches that facilitate the implementation of creative solutions towards sustainable consumption. Her previous activities include working for the not-for-profit and private sectors, such as developing and managing intersectoral, international, cooperation projects at the Collaborating Center on Sustainable Consumption and Production (Germany); and spearheading the sustainability and social communications unit at Grupo Salinas (Mexico). Her academic credentials include a Master in Marketing and Business Development (Spain) and a Master of Science in Strategic Leadership towards Sustainability (Sweden). Ginnie is also co-chairing the steering committee of Future Earth’s Knowledge Action Network on Sustainable Consumption and Production Systems.

Please also join us this month for our final webinar of the year!
The Cooperative Business Model for Sustainable Production and Consumption
Monday, December 13

Activists, scholars, politicians, entrepreneurs, and citizens express widespread concerns about unsustainable patterns of contemporary production and consumption, ranging from climate change and contamination to public health hazards and social injustices. In search of alternatives to the status quo, there is growing interest in sustainable business practices and models, including the cooperative business model. This talk provides an introduction into cooperative businesses, including worker and consumer cooperatives, and assesses opportunities and limitations for supporting sustainable production and consumption. Illustrative examples draw on multiple years of research and training for developing sustainable cooperative food businesses in Arizona.

Arnim Wiek is professor in the School of Sustainability and director of the Sustainable Food Economy Lab at Arizona State University. He also holds guest professorships at Leuphana University of Lüneburg and the University of Freiburg. His team conducts solution-oriented research on sustainable business practices and models, including cooperative businesses and benefit corporations, as well as sustainable entrepreneurial ecosystems and alternative economic development approaches. The topical focus in on food businesses and economies. The team’s projects are conducted in collaboration with entrepreneurs, government agencies, non-profit organizations, and other stakeholders. Courses and training programs the team offers are oriented towards the key competencies in sustainability and adopt an experiential, project-based pedagogy. 

You can find all of our webinar information at:

Finally, we wanted to make a modest request for you to contribute to our work. SCORAI is a shoestring operation; towards the end of the year, our funds are running low, and we need your support in order to keep the lights on in our virtual space.

We are an organization run entirely by volunteers, but we have basic expenses for maintaining our listserv, the website, this very newsletter, and our Twitter account, among others. We thank Liz, Josh, Ashley, and Robert for their work on these.

We are also in the process of organizing our next international conference in 2023 and your contributions will be essential in making that event possible. As of today, we are just over halfway to our goal of raising $3,600 by the end of the year. $50 (or a little more if you are able) for SCORAI is not too big a sacrifice if you consider that all you have to give up is an acquisition of a $130 towel warmer at Sharper Image or $80 cordless power salt and pepper mills with LED illumination.

Without You, There Is No SCORAI

Thank you!

Your Board: Ashley, Ginnie, Halina, Liz, Philip, Valerie

The non-binary urge to follow us on Twitter @SCORAI_net
Spotlight on:

Hot or Cool Institute

Many thanks to everyone who attended our November webinar with Lewis Akenji, the Managing Director of the Hot or Cool Insitute. You can watch a recording of his presentation on the Institute's new report here:

Hot or Cool is a public interest think tank that explores the intersection between society and sustainability and brings together researchers and practitioners to facilitate solutions to global problems. This collaboration equips communities, organisations, and policy makers with science to inform their decisions towards a sustainable and prosperous future. They believe that while behaviour change is important at all levels, it is vital to change the norms, laws, provisioning systems, and infrastructure that dictate the actions of individuals. Sustainable change is both individual and systemic change. You can learn more about the Institute and their sustainability projects at

Their new ​1.5-Degree Lifestyles: Towards a Fair Consumption Space for All report is based on data from Canada, Finland, United Kingdom, Japan, China, Turkey, South Africa, Brazil, India, and Indonesia. It analyses these countries for priority high-impact consumption domains, and for emissions gaps between current and target levels of consumption.

Crucially, the report outlines potential scenarios for living within the 2030 target of 2.5-tons per person, showing that we need both systems change and behavior change if we are to achieve this critical goal.

Explore the full report here: 

This Quarter in Play

Our City, Our Playground

Part 3 – Play as a fundamental human need
By Ginnie Guillen-Hanson, SCORAI Board Member

The last month of the year usually comes full of reflections and resolutions, and, after a second year of uncertainty, partial or full lockdowns, unrest and fear, the prospect of a new year, may bring the hope that things will get better. Beyond COVID-19 related restrictions, playing within the city, may prove challenging due to factors that range from individual perceptions of public spaces, to socioeconomic differences that segregate entire communities that share a common, geographical space.

Some may say “these are times to take things seriously, we can’t play in the city as we used to. We are not safe”. The notion of safety, already introduced the previous quarter, opened up the discussion of how safety and play are connected, specially when looking into how we are consuming our cities, or consumed by them.

The right to the city emerges from the understanding that needs are not hierarchical, rather interrelated and interactive, systemic. The control over how and for whom urban space is created, essential for an inclusive city, is increasingly diminished by the proliferation of shopping areas as the centers of interactions. Our free time is being consumed by the notion that shopping is fun, that it can even “cure” us from emotional maladies or raise our spirits to celebrate. Is it really so?

The ability to play in cities is always there, the capability to do so anywhere in the city? Not so much.

Sustainable Consumption in the News

Missing from COP26: Lifestyle choices of middle-class and rich consumers

Negotiations at COP26 focused on green technology and finance. Governments pledged money, businesses committed to net-zero production, and ordinary citizens… did nothing! There was no systematic effort to organize the change in consumption patterns needed to reach our shared goal of keeping climate warming to less than 1.5 degrees Celsius. The lifestyle and behavior changes of individuals, especially middle-class and rich consumers, received far less attention than warranted. The richest 10 percent of consumers account for 44 percent of consumption-related carbon emissions.
Government policy can limit climate change — but so can changing your shopping habits, say experts

While advocates call on governments to make stronger commitments to fight climate change, living a low-carbon lifestyle can help reduce individual impact on the planet, according to experts. J.B. MacKinnon, a journalist and author of the book The Day the World Stops Shopping, says there's an urgent need to not only have "green consumption", but reduce it.

"The planet really clearly needs us to stop consuming so much, and yet the economy seems to need us to consume more and more."
Few willing to change lifestyle to save the planet, climate survey finds
The Guardian

Citizens are alarmed by the climate crisis, but most believe they are already doing more to preserve the planet than anyone else, including their government, and few are willing to make significant lifestyle changes, an international survey has found. “The widespread awareness of the importance of the climate crisis illustrated in this study has yet to be coupled with a proportionate willingness to act,” the survey of 10 countries including the US, UK, France and Germany, observed.
La sobriété, cette « évidence » devenue un angle mort de la société de consommation | Sufficiency, this obvious option overlooked in the consumption society
Le Monde

(Translated from original French)

Reduce travel, relocate purchases, favor second-hand objects... These ideas seem to be making their way into public opinion, according to the barometer of the Ecological Transition Agency. The notion of sufficiency, especially energy, also arouses "a growing interest on the part of the social and political sciences," notes Edouard Toulouse (La Revue de l'énergie, March-April 2020), an engineer and member of the negaWatt association, which has been running, since 2017, Enough, an international research network on the subject. However, it remains little mobilized in public policies.

Perpetual Growth is an impossible fantasy - even if we wanted it

As we’ve been reminded at COP-26, climate campaigners believe that the only way in which environmental disaster can be prevented is by the immediate cessation of the use of oil, gas and coal. There’s an alternative line of argument, largely ignored by environmental activists and dismissed by the advocates of caution. This argument is that nothing can preserve “growth”, and that we need to start adjusting to the fact that the economy has already started to contract. Many well-meaning people have long argued for a policy of voluntary “de-growth”, contending that our best interests would be served by reducing our consumption of the world’s ultimately-finite resources. These arguments have never gained traction in the public debate. But what preparation exists for the very real possibility – some of us rate it a probability – of involuntary de-growth, imposed upon us by the finite characteristics of the material world, and impervious to the false doctrine that ‘demand always creates supply’?

Calls for Contributions and Submissions

Call for Papers for Workshops for the Nordic Environmental Social Science Conference (NESS): Emergency and transformation, University of Gothenburg, Sweden, June 7-9, 2022. 

Deadline for abstracts: 15 December 2021
Max 300 words

Submit Abstracts and Learn More

If global environmental changes, including climate change, have taken decades to build up to an emergency, last year saw the almost instantaneous spread of a fatal virus that in a matter of weeks pushed global society into a humanitarian crisis, and soon also into a deep economic crisis. The 15th Nordic Environmental Social Science Conference, hosted by the School of Global Studies, will be a chance for environmental social scholars to meet and discuss where the crises have brought us.

Workshop session: Exploring grassroots initiatives for transitions
In the last years there has been an upsurge of different forms of grassroots initiatives for transitions to more sustainable societies. There are both established organisations as well as looser networks that are engaged with alternative systems of provision of food, energy and housing, like community supported agriculture, food sharing schemes, renewable energy cooperatives, co-housing and co-building, or in the field of mobility – Bike Kitchens, critical mass rides, other forms of making and consuming goods - DIY repair cafés, free shops, or other forms of sharing, reusing and making goods,finance – community currencies, peer to peer lending, etc.
These initiatives are less about campaigning and pushing for governments or corporations to change, and more about altering practices, building and engaging in alternative ways of living, and may be understood as “lifestyle movements” (Haenfler et al, 2012), as practicing and expanding “diverse economies” (Gibson-Graham, 2008), as “grassroots innovation” (Seyfang & Haxeltine, 2012), or in other sociopolitical terms. However, these “lifestyle movements” may well push for changes in policies and influence or support decision-makers and politicians as well as other citizens into more “radical” transitions. In this session we invite contributions that explore questions like: 
  • What are the motivations for engaging in grassroots initiatives like the abovementioned? And how may they this be conceptualized?
  • What type of change do these initiatives and groupings contribute to? Whose practices do they alter? Who is included or excluded in these initiatives?
  • When and how do they have a wider societal impact, beyond the engaged? How may or do already lifestyle movements like these influence decisions at a societal level?
  • How can “success” or impact of these forms of initiatives be conceptualized? What are key enabling and inhibiting factors?
  • What is the role of these initiatives in the overall societal transition, in cooperation and/or conflict with other actors such as governments, businesses, or other organisations?
  • What strategies, or forms of organizing, cooperating, funding and communicating – are being used and how may these be theoretically conceptualized? 
  • What are the challenges and limitations of these forms of initiatives?
Workshop chairs:
Karin Bradley, KTH Royal Institute of Technology, Stockholm, Department of Urban Planning and Environment,
Erica Löfström, NTNU Norwegian University of Science and Technology, Trondheim, Department of Psychology,
Sofie Tornhill, Linneaus University, Department of Social Studies,
Special issue of the RAUSP Management Journal: The UN Sustainable Development Goals and Management Theory and Practice

Deadline for manuscript submissions: 31 January 2022

This special issue of RAUSP Management Journal encourages new thinking and discussion about how Management Research addresses the numerous critical issues covered by the SDGs, and at the same time contributing to Management Theory and Practice.

Since its launch by the United Nations in 2015, the Sustainable Development Goals (SDGs) have become a worldwide reference in discussing social, environmental and other related issues. The SDGs are an integrated framework comprising 17 goals, 169 objectives and more than 200 indicators, and based on five principles: People, Planet, Prosperity, Peace and Partnership (UN, 2015). By emphasizing the importance of the SDGs in Management Research (George et al., 2016; Chapman et al., 2020; Macht et al., 2020; Belmonte-Ureña et al., 2021), we welcome submissions from different geographical regions and methods (as experiments, structural equation modelling, system dynamics, agent-based modelling, ethnography and case studies, among others).

Guest Editors
Roberta de Castro Souza Piao (University of São Paulo/USP - Brazil)
Andrea Rossi Scalco (São Paulo State University/UNESP – Brazil)
Diego Vazquez-Brust (University of Portsmouth – UK)
Jose Antonio Plaza-Ubeda (University of Almeria – Spain)
María Elena Tavera Cortés (Instituto Politécnico Nacional – México)

Full submission guidelines:

Upcoming Events

Listed in chronological order, from coming-soon to farthest out on the horizon.
Symposium of the International Research Network on Sustainable Fashion Consumption 2022
30 March - 1 April 2022  | Technische Universität Berlin, Berlin

Fashion consumption and production have doubled since the beginning of the 21st century, leading to fundamental changes in how we acquire, use, and dispose of our clothes. Consumption of fashion and textiles has been recognised as the fourth most polluting lifestyle domain in Europe, after mobility, food, and household energy use. Challenges of overconsumption and resulting post-consumer textile waste are becoming increasingly evident, especially in the urban context.

The first symposium of the international research network on Sustainable Fashion Consumption (SFC) aims to bring together academic scholars and practitioners to share and discuss ongoing research in the field in efforts to contribute to a transition towards more sustainable forms of fashion consumption.

We would like to invite abstracts (max. 300 words) for scientific studies that address one or several of the indicated themes. Papers can be at different stages of completion and research-in-progress is welcome. Abstracts will be peer-reviewed and selected contributions will be invited. After the end of the symposium, there is a possibility to publish presented research as an edited volume with PALGRAVE. Deadline for abstracts: 1 November 2021.

For more conference information & to register:

2022 GamiFIN Conference
26-29 April 2022  | Hybrid, Online and in Tampere, Finland

This year GamiFIN will be organised as a hybrid event, making it possible for all attendees to participate either live or remotely. The region of Tampere is the second largest urban area in Finland, and one of the greatest cultural and industrial centers of the nordic countries. Tampere is the home of several international gaming companies, a thriving gaming start-up scene and the city also hosts the Finnish Museum of Games. The city itself is situated between two lakes and surrounded by forests: Tampere is a shining example of the Finnish approach to combining Nature and Innovation.

GamiFIN is a leading international conference for gamification research, which is chaired by the professor of gamification, Juho Hamari and gamification scholar Jonna Koivisto. GamiFIN 2022 conference welcomes 1) paper submissions, 2) posters, and 3) doctoral consortium applications from a wide array of topics around e.g. gamification, serious games, VR/AR/MR, esports, streaming.

The conference is organized by the Gamification Group and past keynotes have included notable scholars from the field of gamification such as Lennart Nacke, Sebastian Deterding, Richard Landers, T.L. Taylor, Elisa Mekler and Kristian Kiili.

Highlighting the Work of SCORAI Brazil
We want to thank Solange Alfinito and Fabián Echegaray, who started this SCORAI chapter in 2018, and since then have brilliantly led the chapter's activities. The group has grown, with the active participation of more than 30 members from all regions of the country, from north to south.

As of November 2021, Fabiana Gama de Medeiros and Kavita Miadaira Hamza have stepped into leading the chapter and are planning to bring more members to the group. They are already bringing in new ideas for discussion, like creating a podcast, short videos through YouTube, and starting a forum to bring together scholars and organizations, thus improving this connection.

Learn more about their work at:

Other Updates

SCORAI Brazil member Adriana Beatriz Madeira is searching for partnerships!
  1. Topics of interest:
    1. Retail and Sustainability
    2. The transition of retail companies to sustainable models (marketing and operation)
    3. Circular economy applied in the retail business
  2. Search for partnerships: researchers interested in collaborating on an investigation that aims to evaluate perceptions about sustainable marketing actions (and/or innovation) in foodservice companies (including fast food) operating in their countries (or region). The same study is underway in Brazil.
  3. I am looking for an opportunity to work as a visiting researcher or internship. Publications:

Ongoing project from our SCORAI Brazil member Fabián Echegaray

Addressing the challenge of effectively sensitizing publics about environmental protection Deforestation in Brazil not only reflects an issue of conflicting economic interests, it also entails ineffective forms of communicating and sensitizing about environmental protection among critical publics.

To address these challenges, Market Analysis, an opinion and market research consultancy led by SCORAI Brazil co-founder Fabián Echegaray, was awarded a 2 year-long major project bidded by public relations agency Dialogo Brasil in association with CLUA (Climate and Land Use Alliance) plus other 50 NGOs, think tanks and interests associations. The multi-phase study is aiming at segmenting audiences and identifying the most mobilizing narratives favourable to environmental protection. It included a RDD quantitative survey with over 4,250 adults from the general population and innovative qualitative research with members from agrobusiness, LGBTQIA+, feminist and black movement leaders, business elite decision-makers, evangelical groups, youngsters in shantytowns (favelas), general media and social media influencers and young people in their initial stages of involvement with social, ethical and environmental cause movements.

Learn more at:


Ongoing research projects from our SCORAI Brazil member Cristina Ostermann
  1. Conflicting social norms: testing a novel intervention to reduce meat consumption
    1. Through a multi-method search, we are investigaingt the effect of conflict of social norms between different groups on meat consumption behavior. The first phase, exploratory and qualitative, is already finished: we carried out a qualitative and explorative study with semi-structured interviews with 13 people, including meat-eaters, reducitarians, and vegetarians. The next phase is experimental research. We seek to identify the effects of the conflict of social norms of different groups on meat consumption behavior and test the moderation relationships proposed in the theoretical model.
  2. Paths of Agribusiness Innovation (NITEC/UFRGS)
    1. Funder: Research Support Foundation of the State of Rio Grande do Sul (FAPERGS)
    2. This project aims to identify the paths of innovation in agribusiness in the Rio Grande do Sul, integrating the traditional approach to production chains with the approach to technological innovation in a single concept, the Dynamic Chain of Innovation. In the current phase, a survey is being carried out with consumers of premium products studied in the previous phases of the project, to identify the purchasing behavior and variables that influence the process.

Publications by Members

Post-Growth Geographies
Spatial Relations of Diverse and Alternative Economies

Bastian Lange / Martina Hülz / Benedikt Schmid / Christian Schulz (eds.)


An open access anthology on post-growth geographies, this volume examines the spatial relations of diverse and alternative economies between growth-oriented institutions and multiple socio-ecological crises. It brings together conceptual and empirical contributions from geography and its neighbouring disciplines and offers different perspectives on the possibilities, demands and critiques of post-growth transformations. Through case studies and interviews, the contributions combine voices from activism, civil society, planning and politics with current theoretical debates on socio-ecological transformation.

The publication is open access and can be downloaded here:

From the suites to the streets: Examining the range of behaviors and attitudes of international climate activists

Jean Léon Boucher, Garfield T. Kwan, Gina R. Ottoboni, Mark S. McCaffrey

Science Direct

Inspired by previous protest movements, climate activists began taking to the streets in the fall of 2018, revitalizing and reshaping the three-decade-old climate activist movement. This metamorphosis in climate activism, which has led millions around the world to participate in climate strikes and protests, is reflected in the composition of the activists themselves, who the media frequently portray as primarily young and female. In order to better understand this new and evolving landscape, we surveyed self-identifying climate activists, obtaining results from 367 individuals across 66 countries. Our survey, augmented by seven individual interviews, provides an overview of current climate activists, their attitudes, priorities, and actions. Here we map our findings, delineating differences based on gender, age, and geography. Our results indicate that the media’s focus on young female activists is warranted—at least in Europe and North America. We find that while activists share a commitment toward rapid and substantial reduction of greenhouse gases, their attitudes and actions taken to address climate change can significantly differ by demographic group. Despite its limitations, this study provides a glimpse into the demographics, behaviors, and attitudes of climate activists across the globe.

We're very pleased to welcome 4 new SCORAI members who joined the network since our last newsletter, bringing our organization's total membership to 1,388 individuals. New members include:
  • Alex Amend, Santa Fe, United States of America
  • Manoela Karam-Gemael, Market Analysis Brasil, Florianópolis, Brasil
  • Galina Biedenbach, Umeå University, Sweden 
  • Julia Winslow, Western Norway University of Applied Sciences, Bergen, Norway


SCORAI (Sustainable Consumption Research and Action Initiative) is an international knowledge network of researchers and practitioners committed to building a flourishing and ecologically-sound society by changing the way we consume. We advance research, disseminate knowledge, impact policies and support campaigns. SCORAI recognizes that technological innovation alone is insufficient to address climate change and environmental threats. Therefore we support transformative changes in the economy, institutions and culture.

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