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Intertwining Processes

Many writers and people not directly in the publishing process do not know where copyediting fits in the process. Furthermore, many people don’t know the difference between copyediting and proofreading. The simplest answer is that copyediting is the last set of eyes before the manuscript is turned into a book, and proofreading is the last set of eyes before the book is published.

Whether you are a writer, editor, designer, proofreader, or another professional, where does your process for your specific service that you offer fit in this larger publishing process?

June Webinar: The Secrets of Good Design

We wanted to get to know Tamian Wood (NAIWE's Book Cover Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

What is color psychology, and is this just for book covers?

Color psychology is the study of hues and shades as a determinant of human behavior. It is not just for book covers. Color psychology is regularly used in all kinds of marketing applications, such as product packaging, corporate branding, television commercials, automotive design, in the clothing industry, interior design, furniture design, just to name a few.


Have you ever wondered what makes a person pick one product over another? Many times, it’s the result of good design. In this webinar you’ll learn a bit about the basics of color psychology, including cultural responses and the language of color.

We’ll also explore the transformative magic of typography and how you can use it, in varying ways, to change the message of your words. I’m not talking about reading the words themselves, but rather reading the mood of your font choice. And last, we’ll take a dive into tracking, kerning, and leading. OH MY!

Join me to learn the secrets.

You can join in this conversation on June 21, at 2 pm eastern, when NAIWE will host a webinar on color psychology and typography and more! The cost for NAIWE members is $10 and $30 for non-members.

To register for this webinar, please visit the NAIWE website.

On-Demand Training: How to Be Effective In a Team Environment

Guest: NAIWE’s Branding and Marketing Expert Stephen Colwell

As freelancers, we often find ourselves thrust into team environments that are unfamiliar, confusing, and chaotic. Assignments often lack clear definition, details are scarce, feedback is vague, and deadlines are moving targets. Stephen Colwell will be sharing the foundational methods and processes today’s top-performing teams are using to empower each other, eliminate waste, and accelerate progress . . . without all the overwhelm, chaos, and fatigue.

Here’s what you can expect to learn in this class:

  • How to build team unity
  • How to make team meetings more effective
  • How to use the B.L.O.T. method in your email messages; data vs. feelings in emails
  • How to build more appropriate client expectations while taking scope creep into account

Duration: 1 hour, 12 minutes

Stephen ("Steve") Colwell serves as CEO and head of strategy for Clarify Media and Completing, two Southern California–based firms specializing in marketing and project management. With over 10 years of hands-on agency experience as a copywriter, brand strategist, and project manager, he brings a broad and deep range of both marketing and operations expertise to the community. From strategy and design to growth and performance, Steve offers a rare mix of creative and analytical thinking toward helping creative professionals, teams, and small businesses accelerate their progress and achieve more. He has led project teams responsible for over $100+ million in annual revenue across four continents. A certified Agile practitioner, Steve is fanatical about helping others work in teams more effectively and operate at their best using the same proven routines practiced by today’s top-performing companies.

Myth? I Don't Think So.

There’s a prevalent idea among freelance editors that the business is “feast or famine.” In other words, an editor will get a whole bunch of jobs one right after another, or even overlapping (eek!) and then no business for a too-long while.

I have definitely found that to be the case, at least with my business. In late August and early September, for example, I had two overlapping jobs, both of which were pretty sizeable. I worked my tail off, but I made quite a bit of moolah. Then there were no major editing projects on my agenda until late September, when I edited a grant proposal that was due in three days. After that, only my small weekly and pro bono projects until today. I’ve now got a project that will keep me busy until mid-November. Woohoo!

Some editors, however, say that “feast or famine” is a myth. These editors have much more experience freelancing than I do, so I respect their opinion, but I respectfully disagree. I am totally seeing “feast or famine” in my editing business. And I don’t understand how the business can be anything else.

To read the rest of this article, please visit NAIWE member Suzelle Fiedler's blog.

June Bonus Webinar: Choose the Right Tool for Writing and Editing

In June, we will be chatting with Cadman Training, a NAIWE Benefit Partner, on the very important topic of writing and editing software.

Multiple tools claim to help editors and writers speed up and improve the quality of their work. But how do you know which tools to choose – which are easy to use, reliable, and good value for money? To help you determine what’s worth your investment of time and money, Hilary Cadman will share three of her favorite tools: PerfectIt, PhraseExpress, and ProWritingAid. Hilary will outline the functions of each of these tools, how and when you might use each one, and the pros and cons of all three tools. By the end of this webinar you’ll be equipped with the information to decide whether these tools are for you.


Cadman Training aims to help writers and editors save time and improve quality. Its online, self-paced courses combine videos, exercises, and quizzes, making it easy to track your progress. And lifetime access means you can return to the courses whenever you need to. Cadman Training currently offers courses in PerfectIt and EndNote, for both PC and Mac users. NAIWE members receive 25% off all courses!

This webinar is FREE for NAIWE members and $20 for non-members. To register for this webinar, which will be held on June 23 at 4 pm eastern, please visit the NAIWE website.

July Webinar: Getting Your First Review (or Your 100th)

In July, we will be chatting with Brian Schwartz, NAIWE's Self-Publishing Expert, on the very important topic of getting book reviews.

What’s the one thing you can do each day to grow your sales? Ask for a review. In this webinar, Brian will empower you to build the essential foundation behind any successful book: a strategy to continually ask for reviews. Before you spend a dime on advertising, your book must have reviews. While Amazon reviews get all the attention, there are many other ways you can leverage reviews elsewhere.

Key takeaways you can expect from attending this webinar:

  • The indicators that Amazon uses to remove reviews
  • The importance of “vanilla urls” when pointing to Amazon
  • The 3 key elements of an effective review
  • Using Amazon reviews in your marketing materials
  • How many reviews you need
  • When a bad review can be good
  • How to avoid getting banned by Goodreads
  • What a successful reviewer outreach, tracking & follow-up system looks like
  • How to find over 100 potential reviewers in your own network.

After helping hundreds of authors over the past 10+ years, Brian has seen firsthand what works and what doesn’t. How do you get a good review for your book? You put your book in the hands of the right reader. began with a single line of code. Similarly, the success of any title began with a single review.

Join me to gain new insight on how you can get more reviews for your books!


Authorpreneur Brian Schwartz is the creator of the award-winning 50 Interviews series. More than 500 authors have trusted Brian and his team to publish their work. The mission of Brian’s practice is “to bridge the gap between self-publishers and traditional publishing by applying the proven strategies and techniques of successful independent publishers.” To meet this objective, Brian launched AuthorDock in 2016 to provide authors an all-in-one secure portfolio management tool to manage deadlines, extended teams, and critical resources. Brian is also the developer of PubWriter, a click-to-publish publishing platform used by authors to create their own web hubs for publishing, promotion, and sales.

The cost for NAIWE members is $10 and $30 for non-members. To register for this webinar, which will be held on July 28 at 6:30 pm eastern, please visit the NAIWE website.

2021 Summer Challenge

This summer, NAIWE is challenging you and your fellow NAIWE members to be the best version of yourselves. You may personalize this challenge to fit your needs and summer goals. Choose a book to read that you classify as a self-help book even though its genre is far from that. Choose a project that has been nagging at you but will also produce great reward upon completion. And finish the challenge by spending some quality time with our experts learning how they mastered creating multiple steams of income. Throughout the challenge, be true to yourself and your goals!

May's New & Renewing NAIWE Members

Kathryn Barnsley (Shiloh, IL); Julene Bartelmann (Lowell, IN); Amanda Berthault (Montgomery, IL); Hilary Cadman (Bellingen, Australia); Bebe Dodd (Cordova, TN); Robert Emery (Tampa, FL); Sloane Gerritzen (Paradise Valley, AZ); Tamara Halbritter (Brentwood, CA); Donald Harrington (Batavia, IL); Bev Hauptmann (Great Falls, MT); Shelley Hazen (Moira, NY); J. Irene Hickey (Houston, TX); Davida Victoria Holmes (Gainesville, FL); Rebekka James (Evanston, IL); Jan Keyes (Great Meadows, NJ); Rebecca Lester (Saint Louis, MO); Rose Lipscomb (Chelsea, AL); Holly Mangin (Callian, France); Monica McCann (Abingdon, MD); Debra Miller (Hillsborough, NJ); Julie Quinn (Beaverton, OR); Sarah Radford (North Richland Hills, TX); Yvonne Sage (Los Angeles, CA); Sharon Salonen (Seattle, WA); Beth Shervey (Eugene, OR); Jan Steele (Poway, CA); Sandra Strieby (Twisp, WA); Cassie Tuttle (Pittsburgh, PA); Abbie Van Wagner (Alachua, FL).

Be sure to post on your NAIWE website, and we will link to it when you renew!

From CMOS Shop Talk

Q. George Wilkens is a character in my novel. (Yes, I know I should have named him something without an “s” as the last letter!) My question is, Which is correct: “George Wilkens’s house” or “George Wilkens’ house”? After a study of several different sections of CMOS, I think that the former is correct. Can you verify that for me? Thanks.

A. You are right. Chicago adds an apostrophe and an s to form the possessive of most singular nouns, including singular nouns that end in s—a rule that extends to proper names. Plural nouns, including plural names, add an apostrophe only. (See CMOS 7.16 and 7.17.) To clarify these rules, let’s compare two different Georges, one who spells his last name with an s and one who doesn’t:

George Wilkens: George Wilkens’s house [singular possessive]; the house where the Wilkens family lives; the Wilkenses’ house [plural possessive; Wilkenses is the plural of Wilkens]

George Wilken: George Wilken’s house [singular possessive]; the house where the Wilken family lives; the Wilkens’ house [plural possessive; Wilkens is the plural of Wilken]

Though Chicago’s rules are logical on paper, a name like Wilkens—which looks and sounds like a plural—can be confusing no matter how it’s treated. To avoid complicating things even more, maybe don’t give George a French pal named Georges (the possessive of which would be Georges’s; see CMOS 7.18).

Member Benefit


The Member’s Edge is a monthly newsletter for NAIWE members that equips them to take advantage of their member benefits. It features NAIWE experts and grammar articles. From the Expert is a monthly newsletter for NAIWE members that educates them on a specific Board of Expert member’s expertise.

Visit the NAIWE website to see all of the member benefits.

Why Should You Join an Association?

You’ll learn how other publishing-related professionals have created multiple streams of income and how you can too.


"How vain it is to sit down to write when you have not stood up to live."

—Henry David Thoreau


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