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September Webinar: Pushing Past Publish

We wanted to get to know Tina Glasneck (NAIWE's Book Promotions Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

What is one thing that you learned about your craft the hard way, and what benefits have you received from it? Can these benefits be broadened to include book promotions?

The most important thing to recognize for one’s craft is that of identifying the target audience, as a book is not written for everyone. It must have a specific audience in mind. Genres, of course, are there to assist readers in locating books that they like. Often, there are specific tropes that are used in the genre.

For example, romance requires a happy for now or happily-ever-after ending. If it does not meet that standard, then it cannot be classified as a romance. If it will be advertised as a romance, the genre tropes and requirements are something to keep in mind when it comes to crafting the novel, as well as the later marketing of it.


Are you struggling with what you can do to make your books a success? Are you overwhelmed with what you need to do to get eyes on your latest book-baby? Join USA Today bestselling author Tina Glasneck as she gives practical advice on what you can apply to your writing career to find readers and gain success. This webinar will dig into the basics and provide practical tips that you can implement right away to start you on your successful author journey.

You can join in this conversation
on September 24, at 8 pm eastern, when NAIWE will host a webinar on finding readers, gaining success, and more! The cost for NAIWE members is $10 and $30 for non-members.

To register for this webinar, please visit the NAIWE website.

Why Do Pro Bono Projects?

One of the things that got me interested in full-time freelance editing was my involvement with a nonprofit organization here in the city where I live. I initially became involved with them when I saw a job announcement for writers for them on while hunting for work. I had an interview with their leadership, who could not give me a job but were interested in having me write for them as a volunteer.

I ended up doing only a little writing for the organization, but after less than a year, their leadership saw how excellent my writing was and asked me to edit the organization’s website. Six years later, I am still doing this pro bono, combing over the entire site once a month and compiling a list of corrections to be sent to the webmaster.

So why do I keep doing this work for no pay?

To read the rest of this article, please visit NAIWE member Suzelle Fiedler's blog.

October Webinar: 7 Ways a Ghostwriter Can Help You Get Published

In October, we will be chatting with Claudia Suzanne, NAIWE's Ghostwriting Expert, on the very important topic of using a ghostwriter to help your chances of getting published.

Join Claudia Suzanne as she reveals insider truths about the book industry, and how a Certified Ghostwriter can give your title a better chance in the marketplace. Learn:

  • How the history of publishing works both for and against you
  • How to position your book before you start writing it, not after you finish it
  • The top four fiction and nonfiction issues that turn off readers
  • The truth behind “platform”
  • Insider business tricks that really matter
  • … and much more.

Claudia Suzanne is a consummate ghostwriter/teacher, understanding what authors need in order to successfully complete their book dream, and she has a finely honed talent for communicating what she knows to her students and clients. Popularly dubbed "The Einstein of Ghostwriting," Claudia has entertained and informed tens of thousands of writers, editors, journalists, and aspiring authors at countless writer and professional meetings, conferences, radio and BlogTalk radio broadcasts, webinars, and podcasts. Claudia was an invited expert on Penguin’s Author Solutions Expert Video series and a featured entrepreneur in Orange County Business Journal and Norwegian Business Daily. Her signature title, This Business of Books: A Complete Overview of the Industry from Concept through Sales, earned her a 2018 Author of Influence Award from Connected Women of Influence. Her Ghostwriting Professional Designation Program won 2018 Outstanding Non-Credit Program Award University Professional Continuing Education Association West Region.

The cost for NAIWE members is $10 and $30 for non-members. To register for this webinar, which will be held on October 22 at 3 pm eastern, please visit the NAIWE website.

August's New & Renewing NAIWE Members

Paul Belford (Kensington, MD); Mike Bradley (Oakland, CA); Laura Briggs (St. Paul, MN); Beth Burke (Loudon, TN); Janet Cowden (Oklahoma City, OK); Ronald Dula (Austin, TX); Linda Dunn (Hawi, HI); Mary Henderson Eagan (Thiensville, WI); Chad Eickholt; Sue Gillespie (Anchorage, AK); Carolyn Haley (East Wallingford, VT); Nate Hoffelder (Dale City, VA); Laura Hyler (Rensselaer, NY); DesJean Jones (Midwest City, OK); Monica A. Kastle (Helendale, CA); Chelsea Mandler (Cumming, IA); Heather Pendley (Imperial, CA); Christy Pessemier (Richmond, VA); Don Stoll (Idyllwild, CA); and Matt Wright (Rexburg, ID).

Be sure to post on your NAIWE website, and we will link to it when you renew!

From CMOS Shop Talk

Q. CMOS does not mention uses of the en dash for conflict or connection, as in “the liberal–conservative debate” or “the Radical–Unionist coalition.” Should it be inferred that CMOS opposes such uses?

A. CMOS would never oppose the consistent application of sound editorial logic, but we try to tailor our recommendations to serve both editors and readers. En dashes bump up against the limits of this goal. Editors tend to love them, but readers who haven’t been editors or proofreaders may not even notice them. If Chicago has resisted adding the sense of “between” or “and” to the more common use of the en dash as “to,” that’s the primary reason (see CMOS 6.80).

Because we do see the value of using an en dash in a phrase like “Ali–Frazier fight” or “Epstein–Barr virus.” Those dashes signal that you’re not referring to a fight or a virus that involves somebody with a hyphenated last name. And we wouldn’t want a “liberal–conservative debate” to be read as a debate about conservatives who are liberal, as a hyphen might imply. But if readers won’t get this from those en dashes (most of us—even those of us who can discern an en dash from a hyphen—will rely on context to figure out the intended meaning), is it worth an editor’s trouble to apply them?

True, we already take the time to convert hyphens to en dashes in number ranges, mostly because we know that “99–100” is a hair more legible than “99-100.” But pattern matching makes this easy to do. And we usually replace a hyphen with an en dash in “pre–Civil War” and the like—in the possibly vain hope that readers are more likely to see at a glance that it’s not a war that’s “pre-Civil.”

But we would need to be confident that more readers have become en dash literate before adding to our existing recommendations. If that ever happens, Chicago’s recommended uses for the character also known as Unicode 2013 may end up expanding.

Member Benefit

Discount on House of Design Web Services

Shaila Abdullah has over a decade of experience designing websites for authors. Being an award-winning author herself, she understands the industry and will provide you with a content management website that reflects your unique style, genre, and personality. Other design services such as book covers and interiors, marketing materials, and email campaigns (e-newsletters, announcements, etc.) also available. NAIWE members receive 10% off any service.
Visit the NAIWE website to see all of the member benefits.

Why Should You Join an Association?

You will benefit from instruction from the NAIWE Board of Experts.


"Words are powerful … words are containers. They contain faith, or fear, and they produce after their kind."

—Charles Capps


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