This week's featured company is called Parade. The Founder, Cami Téllez, has done the work of explaining the company and its mission so I'll just reshare her words.
Hi. I’m Cami, the CEO of Parade.
I grew up going to the mall, seeing supermodels blown up on storefronts and thinking: this is what it means to be sexy. For too long, underwear has been about restricting us to a flat pink surface, but now we know that’s just one glint in the sea of self-expression.
Sexiness isn’t one-dimensional—it’s a voice, it’s a feeling, it’s a technicolor mirror that reflects whoever is holding it.
With you, we’re rewriting the American underwear story—in full-spectrum color.
When you feel Parade, you’re feeling soft, breathable, and recycled fabrics that are good for your body and the environment.
When you hear us, you’re hearing a voice committed to using our platform and resources to support causes that matter to you, and always donating 1% of our profits to Planned Parenthood.
When you see us, you’re seeing people from sizes XS to 3XL, because we know that the Parade is only as dynamic, free-wheeling, and expressive as our community.
Welcome to the Parade!
Cami is a Gen Z founder who was able to raise $3mm from no small VCs (Lerer Hippeau and Greycroft in NYC) and has been growing this body positive and mission-driven brand over the last two years. I believe the trend of mission-driven brands is here to stay as consumer awareness increases and we the people continue to demand change through our purchasing decisions.
These are up next on my holiday purchase list. I can't wait to support this founder and this company.
Parade is one of my favorite new accounts to follow on Instagram too!