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A YEAR OF MEDIA CAMPAIGNS  TO END FGM
2021 
UNFPA/Global Media Campaign
10 countries, 440 End FGM campaigns
Sharing a year of media campaigns to end FGM 
Dear <<First Name>>,

In 2021, frontline campaigners on the media, with UNFPA/GMC have worked harder than ever to help stop and limit the disastrous consequences of Female Genital Mutilation on the health and lives of women and girls across Africa.  

The total cost of treating the health impacts of FGM amounts to USD $1.4 billion globally according to the WHO*-  money wasted on treatments for FGM inflicted injuries on women including obstructed labour,  fistula, haemorrhaging, infection, increased 1-2 per 100 babies lost at birth and 55 per cent of babies needing resuscitation.
 
But 2021 is a year in which much was achieved and a cause for celebration as we executed a total of 440 Media Campaigns in 10 countries working with over 1,100 activists who have received media training from the Global Media Campaign, supported by our main partners UNFPA.

This year anti-FGM campaigners reached an audience of over 178,000,000
Please take a moment to look back with us as we close 2021.
Khadra Mohamed Aden, a nurse at Karamara Hospital in Jigjiga, Ethiopia speaking on Horn Cable TV about the dangers of FGM for teenage girls including risks in childbirth and the psychological trauma of the cut. Horn Cable TV reaches more than half a million.
UNFPA/Global Media Campaign trainers ending 2021 with activists, religious leaders and journalists at the first-ever Guinea/Liberia/Sierra Leone cross border End FGM Media Campaign Academy supported by  UNFPA Liberia.
Activists on the media working with GMC near the Kenya-Tanzania border filmed girls being paraded in cutting ceremonies as the Global Media Campaign launched a national and international media campaign to stop the mutilation of girls in Kenya.
Coordination efforts are yet to bear fruit as government and non-state actors scramble to salvage the situation. 
Elsewhere the year ended with over 400 media campaigns to stop the cutting
MALI | 91 MEDIA CAMPAIGNS
Reaching 13,206,000
Activists Zoubeïda Benzagour Talking on Radio FOKO 100.8 MHZ which reaches more than 7,000 people.  She asks the municipal authorities to take up the fight against FGM when drawing up the Economic, Social and Cultural Development Plan (PDSEC) over the next 5 years.
In Mali, the World Bank FGM Media Impact Measurement Study showed a drop of 8 percent of parents supporting FGM for their children in just 6 months.  

Huge thanks to Plan Denmark and Plan Germany for supporting the Mali media campaign for the last three years as it builds more and more momentum. Next year we will go across the border with the media campaign to Senegal and Burkina Faso. 
NIGERIA | 68 MEDIA CAMPAIGNS
Reaching 110,000,000
Oba Bankole Ojutalayo-Laroka of Wanikin Ile Ife kingdom, Osun state Nigeria, with UNFPA/GMC Media trainer and campaigner Ayodeji Bello, Nigeria, broadcasting the anti-FGM message on Television Continental and Lagos Television.

The Traditional Ruler gave an open condemnation to the practice of FGM and pledged his support to the UNFPA/GMC  Campaign in Nigeria where the UNFPA funded impact study shows that 14 per cent of parents are reconsidering FGM for their daughters.
Ending the year celebrating as more Traditional Rulers join the campaign against FGM in Nigeria.  Nigerian FGM survivor, trainer, coordinator and campaigner Ayodeji Bello engages Traditional Rulers in her country to speak and act against Female Genital Mutilation.
KENYA | 7MEDIA CAMPAIGNS
Reaching 13,500,000
Mrs. Seline Muton - Chairlady, Maendeleo ya Wanawake, and Kennedy Nyangat - Activist campaigning on Kalya FM. West Pokot County with has a reach of 743,000. 
UNFPA and GMC have trained media graduates from Bungoma, West Pokot, Kajiado, Elgeyo Marakwet, Samburu, Isiolo, Wajir, Garissa, Tana River, Narok, Nyamira, Kisii, Migori, Meru, Baringo, Marsabit and Laikipia and funded activities in 19 of the 22 FGM hotspot counties - three more to go in 2022.
SIERRA LEONE | 63 MEDIA CAMPAIGNS
FGM survivor Agnes Sesay shares her story and urges mothers to stop the practise, on radio Western Area Rural 
Our fastest growing anti-FGM media activists base this year was in Sierra Leone - with campaigners taking the fight across the Tano River border between Sierra Leone, Guinea, and Liberia to launch the first media campaign training in Foya, Liberia on December 14th.  In Sierra Leone, Teams have brought Traditional Leaders to radio and TV to persuade communities that it is time to stop cutting. 
THE GAMBIA | 19 MEDIA CAMPAIGNS
Sarjo Camara-Singateh (journalist/host), Ms. Fatoumata Mahanera - Choice FM and Ms. Fatima Susso - QRadio talking on Paradise FM about ending gender-based violence in The Gambia 
In The Gambia we ran 19 campaigns in 12 radio stations and 4 TV stations and got over 600,000 listens out of a population of approx. 2 million people. Campaigners talk of how FGM can be spoken about much more freely than a year ago when radio station managers were previously nervous of the subject. Critically, after launching the campaign #PoliticiansEndEndFGM, long-term anti-FGM activist Jaha Dukureh, with coordination from Safe Hands for Girls, Gambia, in her bid for the Vice Presidency spoke out on more than 20 different TV and radio stations on the need to end FGM.  
ETHIOPIA | 30 MEDIA CAMPAIGNS
Reaching 11,500,000
Midwife Muna Abdulkadir Shire an activist against gender-based violence using her mobile phone in Jigjiga, the event launch of the first religious decree, in the area was supported by Irish Aid and UNFPA.   
In the Somalia region of Ethiopia, End FGM campaigners on the media, along with the local government have been pushing for a formal fatwa to end FGM for the last two years. Government ministers in the region working with UNFPA and GMC say that with the fatwa, FGM can end in the region by 2025. Congrats to Ifrah Ahmed, our partner at the Ifrah foundation who is leading the charge here in Ethiopia as well as in Somalia.
SOMALIA | 34 MEDIA CAMPAIGNS
Reaching 7,000,000
Journalist Hassan Istiila interviews Fadumo Mohamed Aadan, the gatekeeper of Rabiyasir IDP camps on the outskirts of Mogadishu on ways in which FGM is affecting women and girls in refugee camps. 
The interview photographed above was broadcast on local radio and TV, including the national radio (Radio Mogadishu), Radio Goobjoog, Radio Hayaan, and Kalsan TV. This interview reached an estimated 10 million people.
 
One big success story from the year has been the increase in the number of IDP (internally displaced person) women who are interested in participating in radio debates on FGM after UNFPA/ GMC distributed radios (at a cost of USD $10 per radio) to IDPs living in camps and they could listen to FGM programmes in March this year.
 
This is playing a major role in reducing FGM levels in IDP camps. Today, most of the houses at Rabiyasir IDP camps on the outskirts of Mogadishu have at least one radio. 
GUINEA | 63 MEDIA CAMPAIGNS
Reaching 14,271,500
Fanta Camara's roundtable discussion for the Day of the African Child, on Radio Rurale Kankan. Speaking out against FGM, this young activist reached over 5,000 people across Haute Guinée.
For some UNFPA/GMC media campaigners cross-border messaging was a central part of their Campaigns: Aissatou Sinko Diallo, who teaches girls in the Guinean prefecture of Mali, organised in December a roundtable discussion on Radio Rurale Mali, which reaches communities in Moyenne Guinée, Mali, Senegal and Guinea-Bissau. 

Her anti-FGM TV ads were aired before the daily local news for 2 months. “Personally, I receive at least 10 calls a day about these spots from people worried about cutting of their girls,” she said.
With gratitude
A special thanks to all at the UNFPA Joint Programme, who are the main driving force behind the support of frontline, community media campaigns across ten countries we work with  in  Africa.  
 
Also to the Irish Aid for their support in Ethiopia; to Plan Denmark and Plan Germany for their support in Mali and Guinea.  The Olwyn Foundation, Culture of Resistance and Wallace Global for Sierra Leone. The Soroptomists for support across several countries. And finally, to The World Bank Gender Programme for making FGM part of their gender protection programmes in Mali and next year in Chad. 

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