This week, as Generation Equality kicks off in Paris - The Global Media Campaign marks the rise of the frontline #EndFGM activist on the media, with the highest-ever number of media campaigns in our 7-year history.

Backed by the UNFPA with small local media grants every 8 weeks, the media movement to end FGM is taking off across Africa. 

To mark the Day of the African Child, UNFPA/GMC-funded activists on the media reached over 160 million listeners and viewers across 8 countries - with an all-time record of 75 campaigns… something not missed in this two thousand-word article in the Guardian profiling one of our most outstanding graduate, Sadia Hussein, of the Dayaa Women’s Group in Tana River, Kenya. 

Join us below for a whistle-stop tour on what the Global Media Campaign activists, funded by UNFPA, have achieved for the Day of the African Child in eight FGM-practising countries across Africa. 
It’s just a snapshot of what the local grassroots activists achieved with small regular funding (every 8 weeks) to buy airtime on radio and TV to get the message out that FGM has to end: varying from religious leaders on talk shows to TV ad campaigns, and midwives saying "stop!" on the local radio.

Thanks also to Plan Germany and Plan Denmark for supporting our media campaigners in Mali and Guinea, and to Wallace Global Fund and the Soroptimists for backing the unstoppable movement of grassroots activism across Africa.


Walter Mounde from Western Kenya organised a press conference for activists and Members of the county health management team: nurses, doctors, social workers, led by a county gender focal person, nurse psychologist Ruth Mogaka.
His community, the Abagusii, has the  highest rate of FGM medicalisation in Kenya where eight out of every ten girls are mutilated. 

In this press conference, end FGM activists and medical practitioners spoke against FGM in unison, breaking the blame-game cycle where medics blanketly get accused of performing FGM in homes and in their hospitals. Medics present pronounced their position on FGM on local news channels including Kisii Hot TV, Voice of Victory TV, Egessa FM, Kisii FM, Getembe TV covering the vast Kisii and Nyamira counties and Capital FM beyond those borders. 

Jedidah Lemaron was with Team Malkia at Kenya’s local Maasai radio, Mayian FM, a community where seven out of every ten girls are mutilated and resistance to ending the practice is strong.  But using  cultural elders on radio and TV is working.

Fatuma Hakar was at Iftin FM, educating the Somali-speaking community whose practice of FGM is over 90%  in North-Eastern kenya.   In the same region,  Ali Mohammed was at a public baraza (gathering) then amplified the message in the media. 
UNFPA/ GMC - supported activists ran 18 such campaigns, covering most of the 22 FGM hotspot counties in Kenya.

Online media masterclasses run by GMC and Journalists For Human Rights brought in new anti-FGM media campaigners, including some new national TV names like multi-award-winning Judie Kaberia.  End FGM activists will be working with local journalists to amplify the end FGM message better, following the recent media masterclass on reporting FGM in Kenya.

You can see what campaigners have been doing to end FGM in Kenya here.


Somalia's End FGM activist, Marian Abdulle Hassan together with Dr Shafici Wehliye Abdullahi, Sheikh Ahmed Abdi and Nateha Abdi Rashid, the chairman of the Anti-Discrimination Organization were at Hiraanweyn FM on 16 June, discussing child rights.

Law professor and lecturer at Puntland State University (PSU), Sheikh Abdilqadir Mohamud Jaylani was at Puntland TV to discuss how journalists, activists, and religious leaders can collaborate to eradicate FGM in Puntland state, Somalia. 

We ran eight such media campaigns in Somalia in collaboration with the Ifrah Foundation. See some of the previous activities in Somalia here.

Sierra Leone

Team Western Area Rural live on air: Susan Saffa,  Agnes Sesay, Mohamed Maval Thoranka, and Jorina Duyamba were on radio spreading awareness on FGM despite little political support in Sierra Leone.

The resolve to #EndFGM in this West African country  is growing, and in scale on the media, despite recent Sierra Leone's president’s remarks that ending FGM is "political suicide."

We ran five campaigns on the media, led by 5 teams… team Tonkolili, Kenama, Western Area Rural, Port Loko and Koinadugu. See what campaigners have been doing in Sierra Leone.  


Dr. Emediong Markson Resident Doctor Obstetrics and gynecology, University of Uyo teaching hospital and lawyer Iquo Abia Esquire, vice chairman International Federation of Women Lawyers. Daniel Zamani was with Oj  Matthew and Mrs. Mary Mabur, Coordinator-Noble Homes Orphanage live on Kapital 92.9 Abuja. They all spoke intensively on FGM abandonment and the role of the child in the future of Nigeria.

Two students from Baptist Girls High School that are members of a child protection Girls Club at the School, Olusola Kehinde and Okem were also on the radio, speaking to their peers and parents on the importance of completing their education and being free from harmful traditional practices like FGM.

We ran 10 such media campaigns in Nigeria. See what campaigners have been up to on the media to End FGM in Nigeria.


The anti-FGM campaigners in the Somali regional state of Ethiopia ran seven TV and Radio campaigns, which reached more than 15 million. Ubax Jamaal Maxamed was at FM Jigjiga leading a radio debate and show in-call, Bare Cali Qooje, organized a TV program on Peace TV on the completion of a Fatwa against FGM, Shuceyb Obsiiye was at Horn Cable TV leading a heated debate for campaigners and GMC grantees about accelerating FGM campaigns in the Somali region.

Muhyadiin Mohamed, produced a 10-minute news feature which was aired on Kalsan Somali TV, and Mohamed Cabdullahi produced an in-depth 7-minute story aired on Universal TV.

Hahan Faarax, was at Somali region TV educating the Somali speaking community in Ethiopia, she was leading a one-hour hour debate.

We ran 7 such media campaigns in Ethiopia. See what campaigners have been up to in Ethiopia.


Rachida Ousmane was on Radio Tissa, widely listened by housekeepers, to talk about how women and girls’ bodies suffer from FGM. This programme, coordinated by Assitan Touré, generated over 20,000 listens. We ran 16 such campaigns covering most regions of Mali. See some of the previous campaigns we ran in Mali.


Aminata Pilimini Diallo invited Dr André Toupou to talk on Love FM, “the radio that gives the power back to women.” Survivors of FGM shared their experiences throughout the program.
We ran 8 such campaigns reaching hundreds of communities that practice FGM in Guinea. See some of the work our campaigners have been doing in Guinea.

The Gambia

End FGM campaigners hosted a wide array of activities on the media, from children recording messages to online conversations on Ending FGM.  Abdu Salam Sisawo, talking about violence against children in The Gambia and holding the government accountable,  Aji Marie Secka talking about their right to education and current country situation, Hon. Mariama Jallow talking about current statistics on Child Marriage and Government’s role in upholding the law.  We ran three such campaigns in the Gambia. 

See previous campaigns ran on the media to end FGM in the Gambia here. 

The Global Media Campaign continues it's efforts to end FGM within the countries of operation, working with frontline grassroots activists on the media to end Female Genital Mutilation (FGM). 

Join us in supporting the incredible campaigners ending FGM on the media.

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