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TED Talk, Groundbreaking Findings, and Much More From GMC

Connect with us: info@globalmediacampaign.org

Highlights from the last 2 months

    

The Global Media Campaign to End FGM hits the big time with our first TEDx Talk by GMC's Programme Director, Naimah Hassan, who delivered an inspirational speech on FGM and how it can end. We are all so proud! 

This month, we also announce the preliminary findings from our first major impact measurement study, indicating how bringing religious leaders on the media is changing people's minds on FGM in Tana River, Kenya. 
27% of people who heard their religious leaders stating FGM is not a religious obligation, now believe the practice is unnecessary. 

"Tana River used to be a 100% prevalence area where no one could talk about FGM. Now people are starting to talk about it, even religious leaders are speaking out against FGM. Things are changing.

What is really contributing to change is the religious approach."

Sadia Isaak, lead researcher
 
In Somalia too, we are getting real results on  how the media is a crucial tool in saving girls from FGM.

Watch how Ifrah Ahmed's films are making unprecedented change in the fight against FGM in Somalia:
Thanks to her short documentaries, people are increasingly aware of the harmful effects of FGM and are taking their girls to hospital to save them from bleeding. 
International Women's Day: Our activists reached 61.7 million people with 25 hours of anti-FGM media content

GMC graduates in Kenya, Nigeria, Mali, the Gambia and Sierra Leone organised TV debates, radio talk shows and vox pops to get the anti-FGM message out in practicing communities on the 8th of March and following days. 

In Sierra Leone,"Team Tonkolili" travelled over 200 miles across difficult terrain, visiting 3 remote radio stations in one day. Their aim? To get influential voices on the radio talking about the harm of FGM and the need to end it.

At least 200,000 listeners heard their community leaders calling for an end to FGM. The success of their road trip even made it into the papers. Carrying between them only a phone each, one pair of headphones, one motorbike and one pair of leopard print ear muffs, they are a shinning example of the zest, creativity and commitment that drives our graduates to end FGM.
In Mali, Imam Oumar Barro with TV presenter Mariam Sacko and activist Tara, getting ready to discuss FGM on Energie TV, one of the most popular TV channels, watched by over 800,000 people. 
In Kenya, thanks to our graduates' relentless efforts and media coverage, 14 years old Jelida who died of FGM in December 2018 will not be forgotten. They organised a memorial service and remembrance march, as well as pushing for a legal investigation into her case. 

Call Now Open for Easter Cutting Season Direct Media Action Grants!
As the Easter Holidays approach, putting many girls at risk of being mutilated, we are  gathering proposals for our next round of media action.  New grants will go out to activists, journalists and religious leaders so they can better work together to get FGM on the media in their countries.  

Head over to our website to find out how you can support our work:

https://globalmediacampaign.org/


 
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