Dear <<First Name>>,
When the Global Media Campaign and UNFPA asked ourselves how to reach an entirely new global audience, including men, to end FGM, the answer was clear - football…
And, the footballers agreed.
Today, UNFPA/GMC launch phase one of the campaign to End FGM that will take us all the way to the World Cup.
We are also preparing for the Zero Tolerance for FGM, the biggest day in the #EndFGM calendar. We will announce over 50 media campaigns, run by grassroots campaigners across 9 countries.
And finally, but critically, we look forward the launch of our #StopEasterFGM campaign to stop the expected surge in post COVID-19 cutting as the schools break for the easter holidays.
For more on our plans see below.
We have kick-off.
Thanks from all at the Global Media Campaign for your support and especially to our partners UNFPA.