If you go to work on your goals, your goals will go to work on you. If you go to work on your plan, your plan will go to work on you. Whatever good things we build end up building us.

~  Jim Rohn

   <<First Name>>,
Embarking on this journey with you is a thing of joy.
A lot has changed since I sent the first newsletter in May 2020 and one underlying lesson is this: to build in public is to refine your ideas and accelerate your learning. 
For a very long time, I have always wanted to write personal letters to strangers, spur them to good thinking and eventually make them my friends. With your help, I figured self – improvement and personal productivity is the real deal. Sharing my work with you and hundreds of other subscribers was the right decision.

For real, <<First Name>>, learning as a community is one of the best ways to grow. 
As an undergraduate in the University of Ibadan, I was always talking about the knowledge economy. I told friends I want to create an adequate knowledge economy for the young (crafted this line in my CV). I wanted to pioneer Magnum Schools and shake up the traditional education system in Nigeria. I focused on the non – essentials and I failed at my quest. At the right time, I’d do this again and I’d build in public.
Why did I digress? Six years down the line and access to knowledge is rarely a competitive advantage. In fact, threads are almost becoming micro – blogs on Twitter. Information is everywhere. So much that if you aren’t careful, you’d embark on an endless search then waste so much time and energy.
Help yourself and millions of internet users by sharing your best ideas and aggregating the finest ideas on such subjects.
To help others is to:

  • Help yourself become prolific;
  • Build an audience.

Building an audience will do more for you and your career than keeping ideas to yourself.
Question: How do I build in public? 

Robbie: Build in public by actually building in public.
You don’t need to limit yourself to writing. Did you notice tons of creatives are pushing their ideas with TikTok? Share your ideas online in different formats:
  • videos;
  • writing;
  • courses;
  • podcasts.
and many more!
Make yourself available to everyone and keep up with the engagement. Exchange your ideas with others and let your community help you refine them!
Question: What if someone hijacks my idea?
Me: Your work is not the same as anyone else’s. No other person will do it like you. You (your experiences and exposure included) make the difference. Remember that access to knowledge is rarely a competitive advantage.

A number of persons are creating templates you could work with. They are setting the pace with their work:

What am I building in the public?
  • Productivity Crib
I talk productivity on Twitter because I am building Productivity Crib. Be kind to send me your feedbacks because I treasure them.
  • Waste Management

9 – 5 has been in the waste management space. I could have written more about my work in the last three years. Remember the adage that says the best time to plant a tree was 20years ago and the next best time is NOW. I talk waste management on Instagram using carousels. Instagram became my vehicle because the app favours aesthetics.

Take Home: Don't be afraid of sharing your work with others. It is the only way you learn what is working for you and what is not. If it's the fear of public criticism, be rest assured that a feedback(positive/negative) is a blessing. Embrace it. Iterate. Make necessary tweaks.
Leverage the internet! See it as a phenomenal tool to clarify your thoughts, test your ideas, gather feedback and see where and how to apply it.



Weekly Thread of Wisdom 

  1. Personal Blog: Since I am building in public, I wrote my portfolio as a resume. Let me know your thoughts and shoot!
  2. Reinventing Explanation: In this long essayMichael Nielse expounds on how new media transforms thought and improves our understanding of the world.

Book(s) of the Week
The Alchemist by Paulo Coelho

The Alchemists  show that, when we strive to become better than we are, everything around us becomes better, too. 

Random Thoughts


Newsletter of the Week

Alexander depicts consistency! He shares his thoughts on "The Inner Game of Tennis", weirdness and productivity systems. Subscribe Here

Put your work out there and be better for it!
I am rooting for you, <<First Name>>!

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