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‘I love smoking weed'

MTL Cannabis Chief Commercial Officer Jenn Larry

Jenn Larry has never been shy about her cannabis use.

Since her first puff as a young teenager, she knew weed was something special. Decades later, Larry is the Chief Commercial Officer (CCO) at Montreal-based MTL Cannabis.

“It’s important now that we’re normalizing, we’re reducing the stigma, and we’re affording people an opportunity to lean in to what legalized cannabis is supposed to mean: to not be afraid to say, ‘I love smoking weed, and lots of it,’” she tells the oz.

So far, MTL has built its reputation on a single strain. Hundreds of thousands of jars of Sage N’ Sour have been sold throughout Canada. The high-THC, Sativa-dominant Sage N’ Sour is unique in its high CBG percentage.

“We are amazed that we get to be on so many shelves,” says Larry.

Ironically, MTL is not available in Quebec (just yet), but Larry says the hand-trimmed flower represents Montreal’s rich cannabis history.

“I know people call it a half-quarter or a 3.5, but we’re from MTL; it’s still an eighth in our town.” — Jenn Larry

“We have so much of our own nomenclature, we have so many of our own genetics, so many of our own stories; and while we may not be as advanced as maybe the BC market is in some of the outdoor grows, we certainly have a craftmanship that exists in Montreal,” she says.

“We grow in small rooms, it’s our homage to our own backyard.”

Cannabis has a record store vibe

Larry has used her experience in the music industry, as well as regulated spaces like tobacco and gambling, to guide her in cannabis.

She even compares budtenders to record store clerks.

“The budtenders are becoming almost like that person at the record shop, who just knew so much. You’d go in for an afternoon and chat with them just because you had this shared passion for something that spoke to you both on totally different levels but was still a connective piece,” she says.

“Being with MTL Cannabis and having our chance to put out our ‘song,’ which is Sage N' Sour, it’s been really cool to see how many people are connecting with that.”

In a feature interview with the oz., Larry talks about whether MTL is short for Montreal; her own history of working in ‘vice’ industries; and why she’s cool with being the poster child for smoking pot.

To read the Q&A give a hit to the oz.

Verse drops a $99 oz.

Verse Originals has dropped its first products into the flower category—including a $99 ounce of BC God Bud and two types of pre-rolls.

Verse products are in the value price point.

Their new Dreamweaver and Amp 1g pre-rolls are priced at about $6, and their 2g hash offering is going for about $30.

The 28g bags of Indica-dominant BC God Bud are estimated to be between 18%-22% THC. The cultivar's tropical fruit, berry, lavender, and pine flavours are found in its terpenes, including Caryophyllene, Bisabolol, and Humulene.

Verse products are made in partnership with Kelowna-based The Valens Company.

Full story on the oz.

ICYMI...

Retail stores throughout the Okanagan Valley have free copies of the latest issue of the oz. magazine in store.
Give a hit to the oz. for a list of where you can get one.
HEXO plans on buying the country’s biggest private cannabis producer, Redecan, for nearly $1 billion. 
Give a hit to the oz. for the full story.

Quick hits

 Canopy Growth drops Drake as partner for its cannabis venture (blogTO)
 
 Nevada approves cannabis consumption lounges with the first arriving by the end of 2021 (Eater)
 
 Grapes, garlic, and ganja? Kelowna farmer wants to grow green (the oz.)
 
 District of West Vancouver votes to allow cannabis stores to apply for business licences (CBC)
 
 Amazon will stop testing job seekers for marijuana and now backs legalizing weed (NPR)

Sage N' Sour by MTL Cannabis

This is lovely weed.

Sage N’ Sour lives up to its name; the fresh and potent smell is herbal and citrusy, almost comforting in a way.

It’s high-THC at 24.86% and Sativa-dominant. It’s the first cultivar I’ve seen that features CBG (2%).

The buds are nicely trimmed and decently sized. They’re sticky and pull apart fibrously.

Sage N’ Sour quickly became one of my favourites, and the eighth is already nearly gone. At about $30, it’s a bargain on the legal market for the quality.

The Sativa-dominant flower grinds up beautifully. Vaping lets you enjoy the taste, which matches the smell. The airy ground-up bud rolls into densely packed joints that burn well with light grey ash.

Its genetics are S.A.G.E. crossed with Sour Diesel.

My lot is 24.86% THC, packaged March 16, 2021. Its terpene profile includes Terpinolene, Caryophyllene, Limonene, Myrcene, and Ocimene.

 David Wylie

Give a hit to the oz.

Newswire

The Flowr Corporation Announces First Quarter 2021 Results
 
Inner Spirit Holdings Announces Strong First Quarter 2021 Financial Results
 
Canopy Growth Reports Fourth Quarter and Fiscal Year 2021 Financial Results
 
Kiaro enters Ontario, US and Australia through Strategic Acquisition of Cozy Cannabis
 
Allied Corp Expands Cannabis Production and Inventory Capacity

Dad jokes

I took a job as the head of Old McDonald’s farm
I’m the CIEIO

DO NOT spell "part" backwards,
It's a trap!

My clothes were having a competition to decide which one is the coolest
It ended up being a tie

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