“We have so much of our own nomenclature, we have so many of our own genetics, so many of our own stories; and while we may not be as advanced as maybe the BC market is in some of the outdoor grows, we certainly have a craftmanship that exists in Montreal,” she says.
“We grow in small rooms, it’s our homage to our own backyard.”
Cannabis has a record store vibe
Larry has used her experience in the music industry, as well as regulated spaces like tobacco and gambling, to guide her in cannabis.
She even compares budtenders to record store clerks.
“The budtenders are becoming almost like that person at the record shop, who just knew so much. You’d go in for an afternoon and chat with them just because you had this shared passion for something that spoke to you both on totally different levels but was still a connective piece,” she says.
“Being with MTL Cannabis and having our chance to put out our ‘song,’ which is Sage N' Sour, it’s been really cool to see how many people are connecting with that.”
In a feature interview with the oz., Larry talks about whether MTL is short for Montreal; her own history of working in ‘vice’ industries; and why she’s cool with being the poster child for smoking pot.