Runner’s 'high’

The runner’s high is a euphoria brought on by intense exercise.

By Hilary A. Marusak

Many people have experienced reductions in stress, pain and anxiety—and sometimes even euphoria—after exercise.

What’s behind this so-called “runner’s high”? New research on the neuroscience of exercise may surprise you.

The “runner’s high” has long been attributed to endorphins. These are chemicals produced naturally in the body of humans and other animals after exercise and in response to pain or stress.

However, new research from my lab summarizes nearly two decades of work on this topic. We found that exercise reliably increases levels of the body’s endocannabinoids, which are molecules that work to maintain balance in the brain and body in a process called “homeostasis.” This natural chemical boost may better explain some of the beneficial effects of exercise on brain and body.

This research has implications for everyone who exercises with the aim of reducing stress and should serve as a motivator for those who don’t regularly exercise.

Read the full feature

Old-school customers return to THC Canada

THC Canada started in the legacy market and has been on Vancouver’s Main Street since 2016. Now post-legalization, it’s one of the best-known licensed stores in the country.

“We’re one of the busiest stores in Canada. We like to say we’re one of the most legendary stores in Canada because of our storied past in the legacy market,” says Colin Bambury, head of marketing at THC Canada.

A lot of customers from the legacy days continue to shop in the store, he says—though there were some hiccups in the early years.

“When rec-legalization first took place, a lot of those customers were either coming in and being disappointed or not shopping with us for the first year or two,” he says.

“Now that the product quality has started to catch up and a lot of those former legacy operators are really starting to transition over to the legal market, we’re bringing a lot of those old-school customers back.”

THC is focused on carrying a wide-selection of BC grown craft products and high-quality concentrates.

Growers that stand out include smaller operations that have come to market through collectives or brands, such as Joint Venture (Pineapple Buds and Black Kettle Farms) and Pistol and Paris (JBuds). “People are starting to know to look for that and ask for that,” he says.

Other recommendations include:

  • Dunn Cannabis, producing gelato type strains, as well as gassy, kushy strains that other producers aren’t putting out
  • Simply Bare Organic with terpy flower, interesting genetics, and decent quality concentrates
  • Lot 420’s Gelato 33 

"When it comes to highest of quality, it’s mostly those guys,” he says. “That’s off the top of my head. I’m sure there’s a few that I left out that I’ll kick myself for later.”

He says some products have maintained a “cult-like following” because they stood out in the early days of legalization—producers such as Whistler Cannabis, Zenabis, and San Rafael '71.

“Some of these brands that people ask for is just because they started shopping in the legal market in 2018 or 2019 and whatever they bought then, if they found something that was actually good, they just wanted to stick with it,” he says.

“They kept their following over time and continue to be requested.”

THC prides themselves on carrying a number of high-quality solventless concentrates—live rosins, hash rosins.

“Coming from the legacy market, that was one of our specialties,” he says.

Now, they spend time talking to licensed producers about what’s going to be the best concentrate drops so they can load up. Bambury mentioned BIG – Kush Live Rosin and Kolab Project’s Live Rosin Jam as notables.

“We want to make sure we have a crazy selection of that and also buy enough of it so that we have stock of it even when other stores run out,” he says.

Aside from product selection, Bambury says THC is great at storytelling and produce a lot of content. They just released a YouTube series called THC TV that’s a behind the scenes look, including footage that dates back years.

Watch the first episode on YouTube.

Check out THC Canada on TwitterInstagram, and online at

Give a hit to the oz.

Quick hits

Cannabis & COVID coverage:

🌿 Ontario university study shows CBD may offer some protection against COVID-19 (Global)

🎤 Jimmy Kimmel: “All this time we’ve been listening to the C.D.C., we should have been eating CBD.” (New York Times)

❌ No, smoking marijuana does not protect you from COVID-19 (Forbes)

In other news:

👀 Five cannabis trends to watch in 2022 (Reuters)

🚸 Cannabis companies facing 'crossroads' selling off stores, farms and warehouses (BNN Bloomberg)

👩🏽‍💼 Why 2022 will be a defining year for female leadership in cannabis (Rolling Stone)

More news from the oz.

Cannabis retail fees slashed across BC

Municipalities across BC are slashing hefty licensing fees charged to cannabis retailers.
Read more

BC Black Cherry, Strawnana grown in Portugal

The Flowr Corporation will soon harvest hundreds of kilos of its ‘flagship’ strains overseas.
Read more


Avant Brands Announces Key Leadership Appointments to Further Enhance Operational Excellence

Christina Lake Cannabis Corp. Provides Operational Update and Announces Fourth Consecutive Quarter of Sales Growth

SURVEY: Canadian Investors & Advisors Overwhelmingly Bearish On Q1 2022

Year of evolution for cannabis brands

More than 100,000 votes were placed in the 2021 ADCANN Awards.

“2021 was an important year for both cannabis companies and consumers. This year, we saw the evolution of cannabis brands in both Canada and the United States,” says ADCANN.

“In Canada, consumers leaned into buying by brand instead of just potency or price, legacy market names continued to transition to the legal side and new, exciting participants entered the market on a weekly basis.”

ADCANN says there were over 350 nominations submitted, 242 first-round nominees, and 107 finalists.

National retailer Spiritleaf and Kelowna producer Flowr are among the winners.

For more winners give a hit to the oz.

First Class Funk by Ghost Drops

First Class Funk is top notch, but pricey.

Grown by JBuds in the Okanagan and released under the Ghost Drops label, it smells earthy and dank.

The buds look good with tight trims.

First Class Funk is a high-THC (29.4%) cultivar, GMO and Jet Fuel Gelato cross. Total terpenes are 4.39%, dominant in Limonene, T-Caryophyllene, Terpineol, and B-Pinene.

Vaping is smooth with clouds at low temperatures.

In the grinder, the buds break into a fluffy consistency that rolls up well. It burns clean and smokes nice.

The jar is hot pink, unlike anything else on the market.

There’s a Boveda pack in the jar to keep it fresh. Not that it will be sitting on shelves gathering dust. The first drop sold out fast—even at its exorbitant price.

Even for great flower, the price point hurts. I paid nearly $60 for my eighth. Other brands have been bringing great quality buds from craft growers (even from JBuds) under their labels at a more affordable price for consumers.

— David Wylie

More reviews

Dad jokes

How do you stop Canadian bacon from curling in your frying pan?
You take away their little brooms.

What's the opposite of a croissant?
A happy uncle.

One of the best gifts I got for Christmas this year is a whiteboard for my office.
It's remarkable.


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