HarrimanSteel / Think Piece
From Marketer to Mouthpiece:
Why advertising needs to keep selling, but also save the world.

Earlier this week, Creative Review published our latest think piece. In it, we consider the changing role and responsibilities of brands in the new world order, and interrogate the questions that they should now be asking themselves.

Where governments and national institutions are increasingly deemed to be falling short in their duty to act on behalf of the people they represent, brands are increasingly now required to take up the baton themselves to drive change and shape the future of society in a positive way.

→ Read the article 
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