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Welcome!

Hello again. Welcome back to another addition to Society x Tech. Last month we were featured in Maker Mag. Thanks Anne-Laure for the feature and be sure to check out all the other amazing newsletters. I'm working on becoming more consistent with this newsletter and so based on the analytics, I'll be sending a new newsletter on the second Tuesday of every month. This month we'll be talking about building your own platform. Read on so we can discuss.

 
 
 
Popular platforms are built in such a way that if you understand how it works, you have the ability to reach a new audience you may not have had the chance to and allow yourself to get discovered in different ways with seemingly "minimal" effort.

Eventually, as you build up your following you end up developing the need for your own space because it provides a new level of authenticity and complete ownership of your content...right? Let's dig into this more.
 
 

Why Building Your Own Platform Is Essential

As you grow in your expertise or knowledge base you inevitably build your own platform. Having a platform amplifies and legitimizes your message and gives you the "permission" to influence. By having your own platform you have the ability to control and build your influence.
 

Intellectual Property

While posting on social platforms does elevate and drive your brand and you have rights to the content, you don't have any control of what happens to your content. For example, if you posted a quote on Twitter and a t-shirt company takes that quote and starts selling your quote on t-shirts, if you don't have that quote trademarked, you have little legal standing to be acknowledged for you work.

 

7 Benefits of Writing on Medium over Having Your Own Blog.

Using pre-existing platforms allow you to get started quickly on a platform that already generates tons of traffic. This allows you to gather instant engagement and the ability to reach a new audience that you may have otherwise not have gotten the chance to.

 
 
Starting on a major social platform allows you to generate the engagement, build your following, reach people that you may or may not have gotten the chance to connect with, and validate your ideas all relatively quickly. That being said, at some point as you grow you will need to move off of these public platforms and build your own.
 
What do you think? Tweet me  so we can discuss. 
 
 
Thanks for tuning into this issue, If you have any feedback, please email me. Be on the lookout for a maker interview in a couple weeks!
 
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