Why Building Your Own Platform Is Essential
As you grow in your expertise or knowledge base you inevitably build your own platform. Having a platform amplifies and legitimizes your message and gives you the "permission" to influence. By having your own platform you have the ability to control and build your influence.
While posting on social platforms does elevate and drive your brand and you have rights to the content, you don't have any control of what happens to your content. For example, if you posted a quote on Twitter and a t-shirt company takes that quote and starts selling your quote on t-shirts, if you don't have that quote trademarked, you have little legal standing to be acknowledged for you work.