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Hello again! We're back with another issue! To my new and old subscribers, thank you for subscribing. This issue is discussing  the rise of SaaS products within the Tech Industry. Enjoy!

By the way, if you're interested in seeing more of my work, be sure to subscribe to my personal newsletter here.


SaaS, or Software As A Service, is a software licensing model where software is licensed on a subscription basis. SaaS products range from being productivity tools like Notion or Evernote, marketing and branding tools like Buffer or Mailchimp, or API integration tools like Zapier or Integromat. 

Let's talk about it 


Get insights from SaaS Industry Experts

SaaS is still at an early stage marketplace with only 35% of businesses offering their services in a subscription model. However, once businesses develop a SaaS model they can begin to scale at a lower cost with system flexibility.

The 10 Essential SaaS Trends You Should Watch Out For In 2020

Businesses are going to continue to rely on data to increase their productivity, enhance their efficiency and provide deeper insights of their customers. Some of the major trends for SaaS products are Artificial Intelligence, API integrations, and branding.

That being said...


The good SaaS times will end and challenges are coming

During these COVID times, a lot of individuals and businesses are looking to find ways to cut costs. Depending on your pricing model and how that values in comparison to your own infrastructure costs, it can be hard to stand out and be seen as value to potential customers while still being profitable.

ClassPass: Payal Kadakia

Tech doesn't fix all human behavior. Just because you build a product that you think will solve a lot of people's problems, the challenge is also getting people to adopt this new way of being able to solve their problems. Because of this, this can result in challenges in increasing adoption.

4 Issues Facing the SaaS Industry in 2019

If you're thinking about creating a SaaS product you are in competition with a wide range of other SaaS tools. That being said, if you're too specialized, you are limiting your potential audience pool. Other challenges that arise within the SaaS industry are customer data protection and storage which come with their own fair-share of tradeoffs. 

So think about this...

Your SaaS product is not just a product. It is a service. The companies that will remain triumphant for the future are the companies that allow for ease of communication between the business and it's employers. Building those customer relationships will establish a trusting relationship will keep people staying on your platform.
What do you think? Tweet me  so we can discuss. 
Thanks for tuning into this issue, If you have any feedback, please email me. If you want to support my work, you can buy me coffee.
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