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Hello again! We're back with another issue! To my new and old subscribers, thank you for subscribing. This issue is about moving away from Big Tech companies. Read more!

When we think about the products and services that we use they can all be traced back to Apple, Google, Amazon, Facebook, and Microsoft. These companies have dominated the tech industry and  have shaped how connect, shop, and learn in present day society.

Big Tech Breakup Explained

Amazon, Google, Facebook, Apple and Microsoft have dominated how we connect, learn and view the world and society around us. While this may seem pretty harmless at surface value, diving deeper we can begin to understand how much they warp our view and understanding of day to day things and how little is done to prevent this from happening.


Did Big Tech Get Too Big? More of the World Is Asking

In 2018, Google and Facebook controlled 60% of mobile-ad revenue and 51% of the digital ad revenue combined, Apple has 45% of the smart phone market in the U.S. and 47% of all U.S. e-commerce sales went through Amazon. While this isn't an entire monopoly there is a dominance considering these companies have leverage over producers and consumers.

'The goal is to automate us': welcome to the age of surveillance capitalism

These companies have become stronger because of the information they have on us. They know our habits, our friends habits and how to get us to use their products and services more and more. We are being surveilled day in and day out by these companies and there's very little we can do about it.


I Cut the 'Big Five' Tech Giants From My Life. It Was Hell

To truly cut out using the big tech giants out of your life it's more than just the direct use of the products such as using Facebook, Google or Amazon. There are tons of other sites that use Amazon Web Services (AWS) or Google Cloud Platform (GCP) that you may not have thought of. Cutting out using any product or service that uses those tools would require you to get creative which can ultimately suck up a lot of your time.

How I Fully Quit Google (And You Can, Too)

It is possible to find alternatives to using Google but there isn't a ton of resources and does require you to of digging to find out which product works for you. However, you may be surprised that some of these products are even better than the Google version.

Quitting Google

Even if you choose to eliminate the use of Google services and products, your friends and family that you interact with will still use them therefore it doesn't completely stop Google from getting any information about you. You can never fully escape.

It's also important to note that there isn't any big competition amongst these companies that are providing you with a 'free' service and even at the slightest inclination of competition, these big companies end up acquiring them.

In order to protect ourselves and our data, we also have to let go of the concept of 'free'. Yes these companies don't ask you for a monetary value, however, in exchange they are monetizing off of the data that you knowingly and unknowingly provide. So if a company is offering something similar to a tech giant but they do provide a cost in exchange of keeping your data secure. 

Lastly, research and see what our elected officials think in regards to Big Tech companies and see if you agree or disagree with them 
What do you think? Tweet me  so we can discuss. 
Thanks for tuning into this issue, If you have any feedback, please email me.
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