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Hello again! We're back with another issue! To my new and old subscribers, thank you for subscribing. This issue is about moving away from Big Tech companies. Read more!

Big Tech Breakup Explained

Amazon, Google, Facebook, Apple and Microsoft have dominated how we connect, learn and view the world and society around us. While this may seem pretty harmless at surface value, diving deeper we can begin to understand how much they warp our view and understanding of day to day things and how little is done to prevent this from happening.

Did Big Tech Get Too Big? More of the World Is Asking

In 2018, Google and Facebook controlled 60% of mobile-ad revenue and 51% of the digital ad revenue combined, Apple has 45% of the smart phone market in the U.S. and 47% of all U.S. e-commerce sales went through Amazon. While this isn't an entire monopoly there is a dominance considering these companies have leverage over producers and consumers.
 

'The goal is to automate us': welcome to the age of surveillance capitalism

These companies have become stronger because of the information they have on us. They know our habits, our friends habits and how to get us to use their products and services more and more. We are being surveilled day in and day out by these companies and there's very little we can do about it.

I Cut the 'Big Five' Tech Giants From My Life. It Was Hell

To truly cut out using the big tech giants out of your life it's more than just the direct use of the products such as using Facebook, Google or Amazon. There are tons of other sites that use Amazon Web Services (AWS) or Google Cloud Platform (GCP) that you may not have thought of. Cutting out using any product or service that uses those tools would require you to get creative which can ultimately suck up a lot of your time.

How I Fully Quit Google (And You Can, Too)

It is possible to find alternatives to using Google but there isn't a ton of resources and does require you to of digging to find out which product works for you. However, you may be surprised that some of these products are even better than the Google version.

Quitting Google

Even if you choose to eliminate the use of Google services and products, your friends and family that you interact with will still use them therefore it doesn't completely stop Google from getting any information about you. You can never fully escape.