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NOAH KALINA
20191115
Last week I stopped at the World's Largest Paper Cup in Riverside, California. It's not paper. It's just concrete. Apparently the building in the background used to be a paper cup factory but now according to Google Maps it's Rust-Oleum
Glad I got to finally check this off my bucket list!

World's Largest Paper Cup
Riverside, California
2019
November 3-5th I attended Adobe MAX as an Adobe Insider.
Full disclosure: I was paid and my travel expenses were covered. In exchange for that, I agreed to write a little about it here and make one grid post and a handful of story posts Instagram. All of my work and commentary is done without content or art direction from Adobe. 



Here are my highlights:

1. On the first day I did a collaboration Lightroom/Fresco demo and I got teamed up with Robin Eisenberg. Check out her amazing work. Anyway, this demo made ended up making me buy an iPad Pro. 
I never in my life have used Lightroom (I use Capture One and or Adobe Camera Raw to process my photos). After having an iPad for a week now I still don't see a path in which I will run my photographic workflow through the iPad but maybe one day...

2. I watched a demo of Adobe Rush on a tour bus on the way to Universal Studios where they put us on a private Studio Tour. I'm actually really into RUSH. And I'm pretty into Rush the App. It's pretty easy to use on your phone and I like that it syncs up with the desktop version. It's basically a stripped down Premiere. I never use Premiere though. I use Final Cut Pro X when I edit video because I like how simple it looks. The Rush design is similar. I'm considering using it on my next video project.

3. The Keynote was incredibly well produced and I enjoyed every minute of it. I recommend watching the video if you have time. My main takeaway was Sensei and the new object selection tool in Photoshop. Update your Creative Cloud / Photoshop if you haven't already. Photoshop 2020 is pretty tight and seems to be running faster that previous versions.

4. I got to say hello to the Adobe Premium Stock people. I have had a selection of photographs in their collection for a number of years and I have made a few thousand dollars licensing those photos. I randomly came across my photo advertising Adobe Stock in Creative Cloud. 

5. I finally got to meet Sam Cannon. We have known each other for years, going back to the early Tumblr days but we had never met. Check out her work if you don't know it.

6. I was introduced to Adobe Dimension and Adobe Aero. If you haven't seen my Instagram post, go here. Augmented Reality is definitely interesting to me and I'll probably be playing around with this software more in the future.
I was able to catch a talk by artist Gabe Barcia-Colombo. He's doing amazing work in the AR space. Check him out. I really want to start scanning and creating 3D objects/assets. Anyone ever use ItSeez3D?

7. I enjoyed the talks by Shantell Martin (Never heard of her before but I like her now), David LaChapelle (One of my very first photographic influences) and M. Night Shyamalan (Never liked a movie he's made but he's actually a really cool dude). 



8. Sneaks is always super interesting. This year had some cool future tech. You can watch the whole presentation here. If you know me, I always talk about the 2016 Sneaks in San Diego when Adobe basically demonstrated deepfakes before deepfakes had a name. You can't really hear it in the video audio mix but the whole room collectively gasped. Jordan Peele actually says "if this technology gets in the wrong hands..." It was intense! This year Adobe announced the Content Authenticity Initiative which is good! 

9. I watched Aaron Nace teach compositing in Photoshop on iPad Pro. Aaron is a great teacher. I still don't think I'll ever use Photoshop on iPad. 



10. I went all the way to the back and top of a mostly empty Staples Center to watch Vampire Weekend. And then I went back to my hotel and went to sleep.
The end.

Steve the Framer holding Bedmound (Hector,NY. Gucci) 40x30

This weekend I'll be showing this Bedmound and a few other photographs next to my friends Adam Stennett, Marianna Rothen and Aneta Bartos at Churchill Classics in Eldred, NY.
The opening is on Saturday from 5-7.
If you are in the area definitely swing by! 


My MoMA photographs are starting to appear in the NYC Subways. If you see one send me a photo. 



See you soon!
Noah

P.S. Bedmounds the book is available for Pre-Order! Enter code "mounds4you" for free shipping.

P.P.S. I love hearing from you. Feedback, thoughts, ideas, challenges. questions. I read every email and respond to just about every one. 
Copyright © 2019 Noah Kalina, All rights reserved.






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Noah Kalina · PO Box 202 · Barryville, NY 12719-5647 · USA

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