August 5, 2022

The Latino Podcast Listener Report 

What We're Into 

• Check out our very own Kojin Tashiro, LWC Studios sound designer, on LEO Weekly talk about his lifelong passion for music and audio production, and working with some of the biggest names in the Louisville music scene and beyond. Kojin has composed original music and scoring for Our Body Politic, 1 in 5, How to Talk to [High Achievers] about Anything, That Other Gaming Podcast, and The Longest Race.
• New workshops added to Podcasting, Seriously at Home, our suite of online courses. Learn best practices for writing engaging copy for your show description, episode titles, blurbs, and more, as well as how to build an audience-centric brand that you can use in your marketing efforts. With on-demand access, you can watch from anywhere, on any device.
• Bloomberg's Ashely Carman is launching a newsletter. Soundbite will report on "all things audio industry," including music, podcasts, and audio books. No debut date has been announced yet. Previously, Carman was the editor of The Verge's Hot Pod.
• Gumball has published a podcast promotion guide called "The Gumball Marketing Playbook." It includes podcast marketing best practices for SEO, paid ads, editorial features, and other effective strategies to grow your show. You can access a preview on the Gumball blog, and request the entire guide by filling out a form.
• Join the next Global Podcast Editor Chat on 8/18 streamed live on YouTube. A virtual community roundtable organized by Stephanie Fuccio for podcast editors that meets twice a month to discuss the business, technical and creative aspects of editing, support each other, and share challenges and successes.

What We're Listening To 

Podcasting, Seriously at Home 

Our Sponsors 

Overheard on Podcasting, Seriously Live 

This week we welcome Joni Deutsch, vice president of marketing and audience development at The Podglomerate, to discuss why building relationships in the podcast industry is important and how to do it. Some takeaways are:

• Make connections online, in-person, by joining communities, or by reaching out through email. A simple hello and acknowledgement of someone's work can be the first step in building a relationship.
• Community and collaboration helps the industry grow as a whole. "We have all these folks in podcasting that represent different parts of the industry. It's [about] building relationships that are not just onesided. They can be beneficial, and we can all work together so everyone can grow," Joni notes.
• If available, check the attendee list prior to going to any conferences or events, and research the people you intend to network with. Make contact prior to the event so you can arrange a meeting.
• "If you're at a point in your career where you're looking get to the next level, and you're not really sure how, pull up those networks, those relationships, those questions that you've had over the years for other people and get in touch with them. Don't be afraid to reach out," Joni says.
• Speaking engagements at industry conferences and events are a great way to make connections and meet other folks in the industry. Aside from offering a chance to showcase your skills and your work, it also helps you develop speaking skills, grow your influence, and further establish yourself in the industry.

Upcoming Workshops 

Creator Spotlight 

Community Offers 

Thanks for the Love 

• A huge thank you to Podcast Magazine for including our CEO Juleyka Lantigua in their ’40 Over 40' list of top influential podcasters for this month's edition. Congratulations to everyone on the list!
• Thank you to Podcast Movement's PodMov Daily for always showing love to our weekly Spaces meetup in their newsletter. Check out our upcoming sessions to join the chat.
• Thanks to Village SquareCast podcast for mentioning 70 Million in a recent episode.