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Podcasting, Seriously Newsletter from LWC Studios
Curated and written by Manuela Bedoya

August 5, 2022

The Latino Podcast Listener Report 

We're thrilled to be founding partners with Edison Research for the third annual Latino Podcast Listener Report, along with Adonde Media, Libsyn, PRX, and SXM Media.
The Latino Podcast Listener Report tracks emerging habits and preferences among listeners, including reasons Latino listeners choose video podcasts, actions they take because of podcast ads, and how they feel about ads on Spanish podcasts. This important study provides valuable insight and key data on this underserved audience.
Join us on August 16 at 2pm ET for a live webinar revealing this year's latest findings, presented by Gabriel Soto, Senior Director of Research at Edison Research, and Elsie Escobar, She Podcasts Co-founder and Community Manager at Libsyn. Register for free, and check out last year's study.
Can't make it? A recording of the webinar will be available after, and English and Spanish versions of the presentation will be available for download. Follow Edison Research on Twitter for updates.
The Latino Podcast Listener Report 2022

What We're Into 

  • Check out our very own Kojin Tashiro, LWC Studios sound designer, on LEO Weekly talk about his lifelong passion for music and audio production, and working with some of the biggest names in the Louisville music scene and beyond. Kojin has composed original music and scoring for Our Body Politic, 1 in 5How to Talk to [High Achievers] about Anything, That Other Gaming Podcast, and The Longest Race.
  • New workshops added to Podcasting, Seriously at Home, our suite of online courses. Learn best practices for writing engaging copy for your show description, episode titles, blurbs, and more, as well as how to build an audience-centric brand that you can use in your marketing efforts. With on-demand access, you can watch from anywhere, on any device.
  • Bloomberg's Ashely Carman is launching a newsletter. Soundbite will report on "all things audio industry," including music, podcasts, and audio books. No debut date has been announced yet. Previously, Carman was the editor of The Verge's Hot Pod.
  • Gumball has published a podcast promotion guide called "The Gumball Marketing Playbook." It includes podcast marketing best practices for SEO, paid ads, editorial features, and other effective strategies to grow your show. You can access a preview on the Gumball blog, and request the entire guide by filling out a form.
  • Join the next Global Podcast Editor Chat on 8/18 streamed live on YouTube. A virtual community roundtable organized by Stephanie Fuccio for podcast editors that meets twice a month to discuss the business, technical and creative aspects of editing, support each other, and share challenges and successes.

What We're Listening To 

From Us: "I'm bullish on the ability [of ballot initiatives] to break through the gridlock that plagues so much of politics, and their potential to bypass our failure of imagination and deliver a solution to what's wrong with democracy." Joined by leading experts of direct democracy and advocacy, in the final episode of the season, Jenna Spinelle of When The People Decide explores the future of ballot initiatives and how they can transform American politics. 
From Other Folks: Missing Pages is an all-new investigative podcast from The Podglomerate, hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Its eight-episode debut season uncovers the power struggles, mistaken identities, and unfathomable bad behavior within the book publishing industry, revealing the real story that was unfit for print. These include a handsome, charming, and rich author who lied about everything, a charity founder with too much money and too little sense, and a memoirist who didn’t actually exist. Listen to the trailer and follow/subscribe so you don't miss the first episode on August 15.

Podcasting, Seriously at Home 

Podcasting, Seriously at Home
Access our on-demand collection. Easy-to-watch, online webinars featuring in-depth presentations covering a full range of podcasting skills, from launch, production, growth and more.

Our Sponsors 

CapshoThink writing show notes is just blergh? Want them written for you in under 10 mins? Capsho uses a mix of AI and Content Honey Traps to turn your episode audio file into a title and show notes, and bonus: social media captions & promotional email! Redeem your free 2 episode trial.
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The Podcasting, Seriously Awards FundGet Refunded for Audio Training and Award Fees!
We're on a mission with AIR, Pacific Content, AcastTriton Digital, and Sounds Profitable to support BIPOC and LGBTQ+ independent audio creators in submitting work to awards and receiving education and training in the U.S., U.K., Canada, and Australia. Applications accepted year-round. Learn more about the Podcasting, Seriously Awards Fund, apply, and support.

Overheard on Podcasting, Seriously Live 

This week we welcome Joni Deutsch, vice president of marketing and audience development at The Podglomerate, to discuss why building relationships in the podcast industry is important and how to do it. Some takeaways are:

  • Make connections online, in-person, by joining communities, or by reaching out through email. A simple hello and acknowledgement of someone's work can be the first step in building a relationship.
  • Community and collaboration helps the industry grow as a whole. "We have all these folks in podcasting that represent different parts of the industry. It's [about] building relationships that are not just onesided. They can be beneficial, and we can all work together so everyone can grow," Joni notes.
  • If available, check the attendee list prior to going to any conferences or events, and research the people you intend to network with. Make contact prior to the event so you can arrange a meeting.
  • "If you're at a point in your career where you're looking get to the next level, and you're not really sure how, pull up those networks, those relationships, those questions that you've had over the years for other people and get in touch with them. Don't be afraid to reach out," Joni says.
  • Speaking engagements at industry conferences and events are a great way to make connections and meet other folks in the industry. Aside from offering a chance to showcase your skills and your work, it also helps you develop speaking skills, grow your influence, and further establish yourself in the industry.
Podcasting, Seriously on Twitter SpacesJoin the conversation! Stop by Podcasting, Seriously Live every Wednesday at 4pm ET on Twitter Spaces. Learn more about Spaces and follow us at @LWCStudios to join the chat! Check out upcoming sessions.
Podcasting, Seriously Live on Twitter Spaces
Hit the button below to set a reminder!
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Upcoming Workshops 

Summer 2022 Webinar Series

Creator Spotlight 

Land RomoLand Romo (he/him) is the CEO of Starburns Audio and co-founder of the Los Angeles based Mucho Music group. As part of MUCHO Music, he has made significant contributions to the culture of the city and a space for artists of all disciplines to connect with their highly engaged audience. With more than 20 years' experience launching successful live music events, Land brings that experience and energy to podcasting with the mission to highlight diverse voices across the industry.

Click here to learn more about Land and see his work.
Let us know who we should feature next! We highlight creatives working in the podcasting industry and would love to feature you — yes you! Send us an email with your name, headshot, and a short bio to be included in an upcoming edition.

Community Offers 

Cool stuff our podcast friends want to give us! If you have a community offer, please email us.
  • Use promo code "seriously" at checkout to receive $40 (or one month) off on SquadCast.
  • Receive 50% off your first two months on Simplecast by following this link and entering code ONSIMPLECAST.
  • Use promo code “buzzsprout” for 50% off your Riverside subscription when you sign up for a new account.

Thanks for the Love 

  • A huge thank you to Podcast Magazine for including our CEO Juleyka Lantigua in their ’40 Over 40' list of top influential podcasters for this month's edition. Congratulations to everyone on the list!
  • Thank you to Podcast Movement's PodMov Daily for always showing love to our weekly Spaces meetup in their newsletter. Check out our upcoming sessions to join the chat.
  • Thanks to Village SquareCast podcast for mentioning 70 Million in a recent episode. 


Podcasting Legal 101
August 27, 1-2pm ET

Elements of an Impactful Short-Form Audio
September 17, 1-2pm ET



Join us every Wednesday at 4pm ET on Twitter Spaces as we get into all things podcasting. Follow us at @LWCStudios to join the chat!
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