 Get Refunded for Audio Training and Award Fees!
We're on a mission with AIR, Pacific Content, Acast, Triton Digital, and Sounds Profitable to support BIPOC and LGBTQ+ independent audio creators in submitting work to awards and receiving education and training in the U.S., U.K., Canada, and Australia. Applications accepted year-round. Learn more about the Podcasting, Seriously Awards Fund, apply, and support.
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Overheard on Podcasting, Seriously Live 
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This week we welcomed Tiffany Ashitey, US Creator Network Director at Acast, to talk about understanding podcasting as a business, not just a craft. Your podcast is a business because you are serving an audience, and you should take that seriously. Some takeaways are:
- “The conversation starts in the podcast, but the engagement continues elsewhere." One of the biggest mistakes Tiffany often sees is podcasters creating what they want to create, without listening to the audience that they serve. Are you providing audience surveys, actively reading the reviews, and truly engaging with your listeners? Continue to check the Apple or Spotify dashboards, they’ll help to give you the basics – but to get to the heart of your listeners, just ask!
- Take advantage of social media! Is there a gap between your audience on Instagram versus Twitter or Facebook, LinkedIn, or TikTok? Understanding who your audience is helps you decide how to provide the most useful content possible. Addressing this gap is how you maintain an authentic connection with your listeners and broaden your audience
- “Aim for accuracy, not perfection.” It’s more than okay to outsource editors, sound designers, and whoever you may need to complete the tasks that you don’t really enjoy doing. Be real about the goal of your creation. Is it to give this topic a voice? For money? To build your brand? Ask yourself what the purpose of your craft is so that you can begin to look at your strategy with the proper lens.
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 Join the conversation! Stop by Podcasting, Seriously Live every other Wednesday at 4pm ET on Twitter Spaces. Learn more about Spaces and follow us at @LWCStudios to join the chat! Check out upcoming sessions.
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Hit the button below to set a reminder!
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Creator Spotlight 
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 Gio Lobato (he/his) is a music and sound producer and project manager. He grew up in Denver, CO, went to school in NYC, and has spent the last 10 years working at Duotone Audio Group as a Senior Producer, Lead Engineer, and Head of IT. He is also a podcast producer, having recently written, produced, engineered, sound designed, composed, and mixed his own project, the Latino-Fantasy podcast, Looking for Ultima. His work aims to celebrate his Latino heritage while creating high-quality and entertaining audio stories. Gio currently lives in Ciudad De Mexico, where he enjoys writing music, reading sci-fi, shooting film cameras, and collecting unique instruments...on the rare occasion that he has free time. He's in the early stages of writing his next podcast.
Click here to learn more about Gio and see his work.
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Let us know who we should feature next! We highlight creatives working in the podcasting industry and would love to feature you — yes you! Send us an email with your name, headshot, and a short bio to be included in an upcoming edition.
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Community Offers 
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Cool stuff our podcast friends want to give us! If you have a community offer, please email us.
- Use promo code "seriously" at checkout to receive $40 (or one month) off on SquadCast.
- Receive 50% off your first two months on Simplecast by following this link and entering code "ONSIMPLECAST."
- Use promo code “buzzsprout” for 50% off your Riverside subscription when you sign up for a new account.
- Get two months free podcast hosting on Acast by following this link and using code "LWC."
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Thanks for the Love 
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UPCOMING WEBINARS 
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