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Podcasting, Seriously Newsletter from LWC Studios
This edition was curated and written by Emma Forbes.

September 9, 2022

New Series from LWC Studios Highlights Latino Entrepreneurs 

Produced by LWC Studios for LBAN, the Latino Business Action Network, Scaled: The Latino Business Story is a new bi-weekly series that tells the stories of Latino/a entrepreneurs and their journeys to scaling their businesses. From raising capital, to innovating within notoriously enclosed industries, to pivoting across sectors, guests get candid about what they’ve learned and the challenges they faced. Each episode is a celebration of the Latino community, and also deepens the conversation about the challenges Latino business owners face.
Listen to the trailer available now. Subscribe/follow so you don't miss the first episode premiering on September 12. 
Scaled: The Latino Business Story

What We're Into 

  • The Podcasting, Seriously Awards Fund is thrilled to partner with this year's Australian Podcast Awards to support entries for independent BIPOC and LGBTQ+ audio creators. Submissions are open until September 27. Apply to the Fund to get reimbursed for entry fees.
  • Eric Nuzum gives advice on how to do cross-promotion right in his latest piece, “Do Cross-Promos Work? Hell Yes, But You Are Likely Doing Them Wrong…And We Can Fix That,” for The Audio Insurgent newsletter. He provides crucial advice on making sure your cross-promo’s message contains the “clearest ideas, fewest words, and no unnecessary details or tangents,” and making sure the calls to action benefit listeners.
  • Justin Jackson at tested out the major podcast listening apps and wrote an article to answer the question: What’s the best podcast search engine? He breaks his rankings down by Overall impressions (#1 - Google Podcasts) and Best overall (#1 - Listen Notes). He also offers advice for optimizing your show and its episodes for search engines.
  • We will be at Podcast Day 24 on October 4 in New York City! Our founder, Juleyka Lantigua, will be delivering a talk on ethics in podcasting. This annual event brings together broadcasters, publishers, platforms, and technology companies in podcasting. Join us! Register for one of the three conferences happening in London, New York, and Sydney.

What We're Listening To 

From Us: In the latest episode of How to Talk to [High Achievers] About Anything, “Is Tenure the End or the Beginning,” guest Michelle Espino Lira is an associate professor who feels uncertain about how to prepare to grow professionally. Host and licensed psychotherapist Stevon Lewis offers advice on creating your own career rubric and figuring out how to stay aligned with your purpose after significant benchmarks.
From Other Folks: All the Wiser is back for its fourth season. In the first episode, host Kimi Culp welcomes Amanda Knox to talk about who our stories belong to and how we can avoid objectifying the real people behind them. This long-form interview podcast features inspiring stories of survival, the realities of life when facing death, and unforgettable lessons on love and loss. For each episode, the show donates $2000 to a nonprofit making a difference in the world.

Podcasting, Seriously at Home 

Podcasting, Seriously at Home
Access our on-demand collection. Easy-to-watch, online webinars featuring in-depth presentations covering a full range of podcasting skills, from launch, production, growth and more.

Our Sponsors 

Clever FMBuilding your podcast community with Clever FM will turn your passive listeners into active fans! Get real feedback, have engaging discussions, repurpose listener-recorded responses for episodes, and more. Get started for free at!
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The Podcasting, Seriously Awards FundGet Refunded for Audio Training and Award Fees!
We're on a mission with AIR, Pacific Content, AcastTriton Digital, and Sounds Profitable to support BIPOC and LGBTQ+ independent audio creators in submitting work to awards and receiving education and training in the U.S., U.K., Canada, and Australia. Applications accepted year-round. Learn more about the Podcasting, Seriously Awards Fund, apply, and support.

Overheard on Podcasting, Seriously Live 

This week we welcomed Nichole Hill, host and producer of The Secret Adventures of Black People, to talk about story structure for narrative podcasts. Some takeaways are:
  • Start your narrative process with feeling. Nichole explained that an integral part of her process is sitting across from a person, listening to them, and seeing how she feels when they talk, or how they feel when they talk. Additionally, you can look at other compelling stories and diagnose why it's making you feel the way you feel. Of course, different stories make people feel differently, but the goal is to craft universal themes—shared emotional journeys—in stories for people to relate to and feel changed by. Our CEO Juleyka Lantigua added that as a storyteller, you should not be afraid to tell stories that don't make you feel good, and should embrace emotions such as anger, rage, fear. Nichole also brought up the importance of humor, nonsense, and whimsy as other entertaining elements of storytelling.
  • Figure out your 'what.' Nichole mentions that you need to be able to tell people: "You should listen to this show, because [what]." Juleyka offered another way to think about it: "How would somebody text their best friend about this show?" Finding that small and punchy description that you envision for future audiences is key.
  • Be intentional about who is telling a story. Don’t tell stories about people and communities you know nothing about. Come to a story that is not yours with a real sense of humanity and understanding and the willingness to hand over parts of it to somebody with actual lived experience or expertise. Prioritize vulnerability over performance.
  • The narrator has a different role in narrative pieces than in reported pieces. In a narrative piece, the narrator should not focus on themselves or their ego too much and instead should rely on other people and other clips to tell the story. Meanwhile, in a reported piece, the narrator's role is to hold the listener's hand and guide them through.
Podcasting, Seriously on Twitter SpacesJoin the conversation! Stop by Podcasting, Seriously Live every Wednesday at 4pm ET on Twitter Spaces. Learn more about Spaces and follow us at @LWCStudios to join the chat! Check out upcoming sessions.
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Upcoming Workshops 

Elements of an Impactful Short-Form Audio
Saturday, September 17, 2022, 1-2pm ET
In this session, LWC Studios founder Juleyka Lantigua will deconstruct the essential components of highly effective short-form audio, such as trailers, promos, ads, previews, audiograms, etc. She will analyze a selection of such audio pieces that introduce a show with confidence, connect to the listener on an intellectual and emotional level, display a high degree of sound design, and accomplish the essential elements of each type of audio piece. Structure, pacing, "the business" and mold-breaking innovations will be reviewed to help you create the most engaging short-form audio to complement and enhance your podcast.

Creator Spotlight 

Florence Barrau-AdamsJessica Terrell (she/her) is an award-winning journalist and audio producer, currently working on a podcast series about school nutrition for LWC Studios. Jessica was previously the lead reporter and host of Offshore, a narrative journalism podcast about social issues in Hawaii and the Pacific Rim. The podcast garnered multiple EPPY awards, as well as honors from the Asian American Journalists Association, Best of the West, and Religion News Association. Her multimedia series about life in Hawaii’s largest homeless encampment received a first place Online News Association award for small newsroom feature. Jessica spent much of her childhood traveling around North America. She wrote her first newspaper article at the age of 12 for a small paper in Massachusetts, where her family was living aboard a 50-foot raft built out of materials collected from New York City dumpsters. Spending her childhood on the fringe of society imbued her with a deep sense of empathy and curiosity that guides her work as a journalist.

Click here to learn more about Jessica and see her work.
Let us know who we should feature next! We highlight creatives working in the podcasting industry and would love to feature you — yes you! Send us an email with your name, headshot, and a short bio to be included in an upcoming edition.

Community Offers 

Cool stuff our podcast friends want to give us! If you have a community offer, please email us.
  • Use promo code "seriously" at checkout to receive $40 (or one month) off on SquadCast.
  • Receive 50% off your first two months on Simplecast by following this link and entering code ONSIMPLECAST.
  • Use promo code “buzzsprout” for 50% off your Riverside subscription when you sign up for a new account.


Elements of an Impactful Short-Form Audio
September 17, 1-2pm ET



Join us every Wednesday at 4pm ET on Twitter Spaces as we get into all things podcasting. Follow us at @LWCStudios to join the chat!
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