September 9, 2022

New Series from LWC Studios Highlights Latino Entrepreneurs 

What We're Into 

• The Podcasting, Seriously Awards Fund is thrilled to partner with this year's Australian Podcast Awards to support entries for independent BIPOC and LGBTQ+ audio creators. Submissions are open until September 27. Apply to the Fund to get reimbursed for entry fees.
• Eric Nuzum gives advice on how to do cross-promotion right in his latest piece, “Do Cross-Promos Work? Hell Yes, But You Are Likely Doing Them Wrong…And We Can Fix That,” for The Audio Insurgent newsletter. He provides crucial advice on making sure your cross-promo’s message contains the “clearest ideas, fewest words, and no unnecessary details or tangents,” and making sure the calls to action benefit listeners.
• Justin Jackson at Transistor.fm tested out the major podcast listening apps and wrote an article to answer the question: What’s the best podcast search engine? He breaks his rankings down by Overall impressions (#1 - Google Podcasts) and Best overall (#1 - Listen Notes). He also offers advice for optimizing your show and its episodes for search engines.
• We will be at Podcast Day 24 on October 4 in New York City! Our founder, Juleyka Lantigua, will be delivering a talk on ethics in podcasting. This annual event brings together broadcasters, publishers, platforms, and technology companies in podcasting. Join us! Register for one of the three conferences happening in London, New York, and Sydney.

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Overheard on Podcasting, Seriously Live 

• Start your narrative process with feeling. Nichole explained that an integral part of her process is sitting across from a person, listening to them, and seeing how she feels when they talk, or how they feel when they talk. Additionally, you can look at other compelling stories and diagnose why it's making you feel the way you feel. Of course, different stories make people feel differently, but the goal is to craft universal themes—shared emotional journeys—in stories for people to relate to and feel changed by. Our CEO Juleyka Lantigua added that as a storyteller, you should not be afraid to tell stories that don't make you feel good, and should embrace emotions such as anger, rage, fear. Nichole also brought up the importance of humor, nonsense, and whimsy as other entertaining elements of storytelling.
• Figure out your 'what.' Nichole mentions that you need to be able to tell people: "You should listen to this show, because [what]." Juleyka offered another way to think about it: "How would somebody text their best friend about this show?" Finding that small and punchy description that you envision for future audiences is key.
• Be intentional about who is telling a story. Don’t tell stories about people and communities you know nothing about. Come to a story that is not yours with a real sense of humanity and understanding and the willingness to hand over parts of it to somebody with actual lived experience or expertise. Prioritize vulnerability over performance.
• The narrator has a different role in narrative pieces than in reported pieces. In a narrative piece, the narrator should not focus on themselves or their ego too much and instead should rely on other people and other clips to tell the story. Meanwhile, in a reported piece, the narrator's role is to hold the listener's hand and guide them through.

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