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Podcasting, Seriously Newsletter from LWC Studios
Curated and written by Kori Doran.

November 17, 2022

Thursday Terrors are a thing of the past. We're here to stay.

Hey there!

As we close out the week, we're here to offer you some industry news, upcoming events, and advice for creators that is sure to light your inbox up:fire: Let's call it an early preheating of the oven...Obviously, we're excited about Thanksgiving :turkey:  :knife_fork_plate:  :clinking_glasses:

In the (Industry) Know

  • PRODUCERSEdison Research reports that daily podcasts reach 18% of listeners ages 13+ with great potential for continued growth. The data shows a steady increase of 20% over the last year and 3x the reach of 2014.
  • CREATORS: You can now upload entire episodes of your podcast to Youtube with Headliner. To get caught up, log in to Headliner, create a Full Episode Automation, and select "Start from the First Episode".
  • ADVERTISERS: Acast has launched Keyword Targeting capabilities in the Acast Marketplace to "enable brands to target specific words and phrases in individual podcast episodes." This function will significantly increase targeting relevance with contextually aligned advertising messages.

What We're Into 

  • AfroResistance is looking for a Podcast Producer based in the Bronx, NYC. AfroResistance is a Black Latinx Women-led organization with the mission to educate and organize for human rights, democracy and racial justice throughout the Americas.
  • Be a guest on our show! If you're an adult child of immigrants or first-gen, we want to hear about your experience having difficult conversations across cultural and generational lines. A full list of episodes for How to Talk to [Mami and Papi] about Anything can be found here. Contact our producer Virginia Lora to be featured on the show.

Podcasting, Seriously at Home 

Access our on-demand collection. Easy-to-watch, online webinars featuring in-depth presentations covering a full range of podcasting skills, from launch, production, growth and more.

Advertise With Us, Seriously 

Reach thousands of creatorsproducers, hosts, editors, and sound designers with the click of a button. Choose your ad package, give us the details, pay online and we'll take care of the rest. In our newsletter, your ad will make impressions on those working in the highest levels of podcasting and digital audio. Thank us later.

Our Sponsors 

JESUS PANCAKE is a new 9-episode audio drama series from Artist Soapbox. Microwaves, family secrets, and the Potential of a Pancake converge in this zany dark comedy about a woman reckoning with her power for the first time. This irreverent series is not really about Jesus ...or pancakes.

What We're Listening To 

From Us:
  • The latest episode of 70 Million takes a look into the rigged process of a Grand Jury indictment (and lack thereof for law enforcement) and the historically unjust function of the Grand Jury process through first-hand experiences of Dallas residents during the George Floyd protests in 2020.
  • How to Talk to [High Achievers] About Anything released the episode "Learning to Stand Up for Yourself", where nonprofit organizer Chandi Guntupalli shares her behind-the-scenes struggles of feeling dismissed and overlooked. Host Stevon Lewis delves deep into how to get comfortable in spaces that don't feel affirming.
  • This week on Latina to LatinaAda Limón is in conversation about her journey to becoming the 24th U.S. Poet Laureate. She shares the significant loss that made her reimagine her life and reinforced her refusal to allow others to shape her world.

Overheard on Podcasting, Seriously Live 

Last week Stevon Lewis, a licensed psychotherapist, corporate consultant, speaker, and host of How to Talk to [High Achievers] About Anything joined to discuss growing your brand through podcasting.

Some great takeaways are:
  • Podcasting is an extension of the work that you do outside of it. The content you create should reflect your passions. This will also make your 'why' clearer and the information you share cohesive with your brand.
  • Find your lane, and stick with it. Do what you do and do it well by teaming up with people that complement your strengths and provide the correct positioning for you to showcase your skills.
  • Do NOT default to negativity! Remember that you've done things in life that have already made you successful. Your podcast is one of many new things you've tried and can succeed at.
Podcasting, Seriously on Twitter SpacesThank you to all of the guests and listeners who joined our Podcasting, Seriously Live conversations. LWC Studios will continue providing helpful tips and crumbs of wisdom to succeed in the Podcast and Media Publishing industry through our Podcasting, Seriously at Home On-Demand Videos, and Workshop Series

Creator Spotlight 

Laura Cathcart RobbinsLaura Cathcart Robbins (she/her) is the host of the popular podcast, The Only One In The Room, and author of the forthcoming Atria/Simon & Schuster memoir, STASH (March 7, 2023). She has been active for many years as a speaker and school trustee and is credited for creating The Buckley School’s nationally recognized committee on Diversity, Equity, Inclusion, and Justice. Her recent articles in Huffpost and The Temper on the subjects of race, recovery, and divorce have garnered her worldwide acclaim. She is a 2022 TEDx Speaker, and LA Moth StorySlam winner. Currently, she sits on the advisory boards of the San Diego Writer’s Festival and the Outliers HQ podcast Festival.

Find out more about her on her website, or you can look for her on Facebook, on Instagram, and follow her on Twitter.
Let us know who we should feature next! We highlight creatives working in the podcasting industry and would love to feature you — yes you! Send us an email with your name, headshot, and a short bio to be included in an upcoming edition.

Community Offers 

Cool stuff our podcast friends want to give us! If you have a community offer, please email us.
  • Use promo code "seriously" at checkout to receive $40 (or one month) off on SquadCast.
  • Receive 50% off your first two months on Simplecast by following this link and entering code "ONSIMPLECAST."
  • Use promo code “buzzsprout” for 50% off your Riverside subscription when you sign up for a new account.
  • Get two months free podcast hosting on Acast by following this link and using code "LWC."
The Podcasting, Seriously Awards FundGet Refunded for Audio Training and Award Fees!
We're on a mission with AIR, Pacific Content, AcastTriton Digital, and Sounds Profitable to support BIPOC and LGBTQ+ independent audio creators in submitting work to awards and receiving education and training in the U.S., U.K., Canada, and Australia. Applications accepted year-round. Learn more about the Podcasting, Seriously Awards Fund, apply, and support.
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