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Podcasting, Seriously Newsletter from LWC Studios
Curated and written by Manuela Bedoya

July 22, 2022

Pod Hack

One of the best ways to grow your podcast is to be featured in a podcast discovery newsletter. Why? Because they reach audiences who are already avid podcast listeners. First, subscribe to get a sense of what the newsletter is about, what type of content and podcasts they usually feature, and if you can, find out the editor's name. In your pitch, be sure to mention what you enjoy about the newsletter, like a segment you particularly look forward to, and why your show would be a great addition. Decide the right time to reach out; is there an episode coming up with an interesting topic or well-known guest? And, don't forget to include your media kit.

What We're Into 

  • Does your work focus on the U.S. legal system? Attend One-Day Law School for Journalists, an annual, free, virtual workshop designed to educate journalists and other creators who have little experience covering the courts or want to learn how to do so effectively. Register before the event on July 26.
  • Submissions for the Black Podcasting Awards are now open. Started by Georgie-Ann Getton-Mckoy of Doing The Most, the awards' mission is to uplift the work of Black podcasters and "provide a foundation for the up and coming voices in the Black podcasting arena." Categories include Best Black International Podcast, Best New Black Podcast, and more. Winners will be announced on September 25. Award submissions must be received by August 15 to be considered.
  • On their blog, Pacific Content's David Swanson explains how pivoting from an original idea can help you create a better podcast. David notes, "When you’re making a new show, it’s likely you won’t know what the show is until you are at least a few episodes into production. There is a lot of experimentation and trial and error..." Your idea can take on new life when unexpected events like the guest or the focus of an episode change. David reminds us to embrace changes in order to reimagine different ways a show can exist.
  • Spotify has published a podcast editing guide for creators. Producers from the company share best practices for your post-production process, including creating outlines, pacing, and editing with the listener experience in mind.

What We're Listening To 

From Us: On a recent episode of How to Talk to [Mamí & Papí] about Anything, recovering people-pleaser Mariela shares her experience growing up as the family peacekeeper in her traditional Mexican household. "I felt validated when I provided support to [my mother] and others in my family," she explains. Now as an adult, Mariela is setting boundaries and learning to embrace healthy conflict. Licensed marriage and family therapist Dr. Nicole Linardi shares advice for managing family expectations.
From Other Folks: "Yo prefiero hablar de la realidad americana, no del sueño americano” / “I prefer to talk about the American reality, not the American dream." On the latest episode of El sueño americano from El Clasificado, our CEO Juleyka Lantigua joins host Pablo Scarpellini to talk about her love for storytelling and podcasting, how she founded LWC Studios after decades of experience in journalism and print media, and the drive behind the work we create.
From Other Folks: More Than This features inspiring stories of people who went for it. Hosted by Danielle Prescod, the show celebrates individuals who pursued their passions despite barriers. To make the show more accessible, an immersive transcript was created with an accessibility lens, using visual elements like images, color and fonts to convey pacing, emotions, and translate the rich narrative podcast into a visual experience. The show was recently named Best Podcast by Digiday.

Podcasting, Seriously at Home 

Podcasting, Seriously at Home
Access our on-demand collection. Easy-to-watch, online webinars featuring in-depth presentations covering a full range of podcasting skills, from launch, production, growth and more.
The Podcasting, Seriously Awards FundGet Refunded for Audio Training and Award Fees!
We're on a mission with AIR, Pacific Content, AcastTriton Digital, and Sounds Profitable to support BIPOC and LGBTQ+ independent audio creators in submitting work to awards and receiving education and training in the U.S., U.K., Canada, and Australia. Applications accepted year-round. Learn more about the Podcasting, Seriously Awards Fund, apply, and support.

Overheard on Podcasting, Seriously Live 

This week we welcomed Chris Colbert, founder and CEO of DCP Entertainment, for a discussion on video strategies for podcasts. Some takeaways are:

  • All podcast creators should consider incorporating some type of video strategy into their show, regardless of the topic or target audience. According to several studies, YouTube is a top platform for podcast listening and discoverability. And, video platforms like Instagram and TikTok are highly used by large audiences.
  • Identify the platforms that your audience uses to consume content, and consider the value and utility of including a video component.
  • Some of the different formats and approaches to video podcasting include publishing short clips or full-length episodes, using taped footage from an interview or graphics and still images.
  • Consider YouTube Shorts as a way to grow your audience and presence on the platform. "YouTube's algorithm likes clips that are eight minutes or longer. You need to be above that if you're going to try to monetize and grow your audience there," Chris says.
  • You don't need expensive camera equipment or editing tools to create high-quality videos. It's as easy as recording with the camera on your phone, and there are many free and inexpensive video editing platforms.
  • Chris recommends using vidIQ to optimize your efforts on YouTube. This powerful growth tool identifies competitor podcast channels to gain a competitive advantage, as well as the right titles and key words to boost discoverability.
  • Keep up with DCP Entertainment and check out their work on YouTube.
Podcasting, Seriously on Twitter SpacesJoin the conversation! Stop by Podcasting, Seriously Live every Wednesday at 4pm ET on Twitter Spaces. Learn more about Spaces and follow us at @LWCStudios to join the chat! Check out upcoming sessions.
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Upcoming Workshops 

Summer 2022 Webinar Series

Creator Spotlight 

Shreya SharmaShreya Sharma (she/her) writes the Inside Podcasting newsletter—a biweekly newsletter which covers news in audio, shares new podcasts, and spotlights independent creators that are the cornerstone of the industry. She is currently most proud of her interview with Erica Heilman, an independent creator who won the Peabody for an episode tackling the difficult topic of suicide. Her favorite podcast genres are audio drama, romance, and poetry. Her only wish is for there to be infinite episodes of the podcast Poetry Unbound. Currently, she is enjoying traveling through the Middle East and India, making up for lost lockdown time.
Click here to learn more about Shreya and see her work.
Let us know who we should feature next! We highlight creatives working in the podcasting industry and would love to feature you — yes you! Send us an email with your name, headshot, and a short bio to be included in an upcoming edition.

Community Offers 

Cool stuff our podcast friends want to give us! If you have a community offer, please email us.
  • Use promo code "seriously" at checkout to receive $40 (or one month) off on SquadCast.
  • Receive 50% off your first two months on Simplecast by following this link and entering code ONSIMPLECAST.
  • Use promo code “buzzsprout” for 50% off your Riverside subscription when you sign up for a new account.
  • Subscribe to the Global Podcast Editors newsletter and receive 50% off your first year's subscription. Every issue contains a deep dive into the technical, business, and creative aspects of remote podcast editing for clients, and tips on turning your skills into a side hustle or career.

Thanks for the Love 



Podcasting Legal 101
August 27, 1-2pm ET

Elements of an Impactful Short-Form Audio
September 17, 1-2pm ET



Join us every Wednesday at 4pm ET on Twitter Spaces as we get into all things podcasting. Follow us at @LWCStudios to join the chat!
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