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Podcasting, Seriously Newsletter from LWC Studios
Curated and written by Manuela Bedoya

July 15, 2022

Pod Hack

Establishing a strong brand identity for your podcast takes some time and requires you to think about your target audience, the value your show offers, and how you'll convey that through messaging (audio and non-audio) and visuals. Crafting a distinct identity for your show can help you stand out from the crowd and appeal to your ideal listener. In addition to thinking about your cover art and theme music, it's important to consider how your voice and tone resonate with your audience. As well as their perception around your host and guests. Join our upcoming workshop as we cover steps to building a strong personal brand, and how to integrate it into your podcast marketing strategy.

What We're Into 

  • We're thrilled to announce Sol de Agosto / August Sun, an original LWC Studios film, is now available on Amazon Prime Video in Spain. This Argentine independent short film by Franco Volpi tackles the complexities of adult children caring for aging parents.
  • Hosting platform Blubrry has launched a podcast media kit automation tool. Blubrry customers now have access to their own custom media kit with information on their show, such as host bio, show description, average monthly episodes, and social media follower count, as well as insights from listener surveys.
  • On the Simplecast blog, Amanda McCormack discusses lead magnets for podcasts and why newsletters serve as a great tool for not only promoting your show, but also adding value and extending your connection with your listeners. Amanda shares steps for creating a lead magnet that can turn listeners into newsletter subscribers, along with a fun idea suggested in an episode of Social Media Decoded: "make your lead magnet a shout-out on your podcast."
  • Ochenta Studios has published a complete guide in Spanish for creating fiction podcasts ("Guía fabulantástica para hacer tu pódcast de ficción"). The 80-page manual provides creators with an in-depth breakdown, exercises, and helpful resources on everything from concept to scripting, launch, distribution, and marketing.
  • Interested in applying for grants for your audio project but don't know where to begin? Register for a virtual one-day workshop for an introduction to grant writing, hosted by The Newberry Library, on August 13. The workshop will cover the essentials of grant writing and how to identify potential funders.

What We're Listening To 

From Us: On the latest episode of When the People Decide, former Nebraska state senator Colby Coash recalls a time in college when his friends invited him to watch an execution of a man in the parking lot of a penitentiary. Having gone through this experience, he entered public service and helped pass a law abolishing the death penalty, which was later overturned by a ballot initiative.
From Other Folks: "What will the future of abortion look like in America? It might look a lot like the past." Slow Burn's seventh season focuses on the events that led to Roe v. Wade in the United States. Host Susan Matthews talks to Shirley Wheeler, who at the time was the first woman to be criminally prosecuted for an abortion, as well as other individuals who played key roles in the reproductive rights movement.

Podcasting, Seriously at Home 

Podcasting, Seriously at Home
Access our on-demand collection. Easy-to-watch, online webinars featuring in-depth presentations covering a full range of podcasting skills, from launch, production, growth and more.
The Podcasting, Seriously Awards FundThe Podcasting, Seriously Awards Fund
We're on a mission with AIR, Pacific Content, AcastTriton Digital, and Sounds Profitable to support BIPOC and LGBTQ+ independent audio creators in submitting work to media/journalism awards and receiving education and training in the U.S., U.K., Canada, and Australia. Applications accepted year-round. Learn more, apply, and support.
We're partnering with the IDA to give out a limited number of fee waivers to those interested in submitting to the 38th Annual IDA Documentary Awards! Email us to claim yours. Deadline is July 20.

Overheard on Podcasting, Seriously Live 

This week on Podcasting, Seriously Live on Twitter Spaces, we welcomed Arielle Nissenblatt, founder of EarBuds Podcast Collective and SquadCast community manager, for tips on how to promote your podcast brand on Twitter using threads and engagement. Some takeaways are:

  • There is no guarantee that social media engagement will translate to downloads. Use Twitter as an engagement tool, as a place to interact with your audience, and as a way to inform them. "It's still very important for your show to have a presence on social media, to show your audience and potential listeners that you're putting content out, and that they can easily get in contact with you," Arielle says.
  • A good way to get plugged into the podcast industry, learn more about the space, connect with fellow creators, and find collaboration opportunities is by being active on Twitter and joining communities like Podcasting Twitter and Indie Podcasters.
  • "For those who have podcasts about more visual topics, platforms like Instagram and TikTok are best suited to reach your audience since they are highly visual in nature," Arielle notes.
  • Arielle suggests using a formula to up your game on Twitter: 1 question, 1 statement, 1 thread. Try this with different content and posting times and see what works for you.
  • How Arielle creates an effective thread: the hook (first tweet) should pull-in the reader and spark curiosity. It can be a statement or a theory, and should ideally end with a question (like in this thread). Following the first tweet, you should include the meat of your message, while tagging people and including hashtags.
  • Keep up with Arielle on Twitter for more useful tips!
Podcasting, Seriously on Twitter SpacesJoin the conversation! Stop by Podcasting, Seriously Live every Wednesday at 4pm ET on Twitter Spaces. Learn more about Spaces and follow us at @LWCStudios to join the chat! Check out upcoming sessions.
Podcasting, Seriously Live on Twitter Spaces
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Upcoming Workshops 

Summer 2022 Webinar Series

Creator Spotlight 

Melissa HaughtonMelissa Haughton (she/her) is a Jamaican-Canadian indie podcaster, marketer and digital storyteller based in Toronto, Canada. She is the Marketing Manager at editaudio, an independent woman and queer-owned podcast production company. She recently participated in the inaugural Hot Docs BIPOC Podcast Development Lab, and has produced several independent audio documentary projects, including So What Are You?, an exploration of family and our complicated relationships to cultural identity.
Click here to learn more about Melissa and see her work.
Let us know who we should feature next! We highlight creatives working in the podcasting industry and would love to feature you — yes you! Send us an email with your name, headshot, and a short bio to be included in an upcoming edition.

Community Offers 

Cool stuff our podcast friends want to give us! If you have a community offer, please email us.
  • Use promo code "seriously" at checkout to receive $40 (or one month) off on SquadCast.
  • Receive 50% off your first two months on Simplecast by following this link and entering code ONSIMPLECAST.
  • Use promo code “buzzsprout” for 50% off your Riverside subscription when you sign up for a new account.
  • Subscribe to the Global Podcast Editors newsletter and receive 50% off your first year's subscription. Every issue contains a deep dive into the technical, business, and creative aspects of remote podcast editing for clients, and tips on turning your skills into a side hustle or career.

Thanks for the Love 



Make Them Press Play: How to Use Your Personal Brand to Market Your Podcast
July 16, 1-2pm ET

Podcasting Legal 101
August 27, 1-2pm ET

Elements of an Impactful Short-Form Audio
September 17, 1-2pm ET



Join us every Wednesday at 4pm ET on Twitter Spaces as we get into all things podcasting. Follow us at @LWCStudios to join the chat!
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