|1. Knysna Oyster Festival “Limited Edition”
Again, we have had to do a pivot on the Knysna Oyster Festival, but in an even shorter time-frame than in the last couple of years. Thank you to everyone who gave inputs to this very important discussion and decision. On Tuesday, an official statement press release was distributed locally and nationally and has been incorporated onto various media platforms, including www.iol.co.za
Please ensure you include the words “Limited Edition” (in inverted commas) when promoting this year’s Knysna Oyster Festival (as per paragraph heading) – as festivals in their normal format are currently not allowed.
Our marketing has been adjusted in line with the new format, encouraging family visitors and longer stays, now focussed on targeting the Western Cape and Eastern Cape specifically. The digital campaign will continue until 7 July and regional radio campaigns will commence next week, continuing until 16 July. WESGRO have adjusted their Travelstart platform too, adding the Kids Stay Free promotion into Knysna Oyster Festival “Limited Edition” marketing mix, targeting the school holiday audience.
It is now up to us, together, to deliver on this “Limited Edition” experience and hopefully thereby also assisting our economy. The most important request is that we continue to conform to the Level 4 regulations as gazetted and ensure safety protocols are in place whilst hosting visitors to our beautiful destination.