Stop trying to simplify complexity and instead design for constant evolution.

 — Simon Wardley

Hi there! Here's Mapping Maps Newsletter #16 with curation of best recent findings on Wardley Maps. Happy Mapping!

Doctrine as Maps

As always, an educational thread by Simon on how to approach Wardley Doctrine. Follow a phased approach getting the basics right at first while resisting the temptation to directly jump to more advanced stuff like PST.

"Follow the doctrine and the organisational model you need will emerge."

It's also insightful to learn the backstory that each of the doctrinal principle is in turn derived from maps. As the above visual shows, principles as nodes and their inter-connections just like any other map. Highlighting the dependency that a principle in say Phase 4 may have on the ones in prior phases. Hence, the stress on step wise adoption of the same.

"I can provide a map of the principles within doctrine and the interconnections but the table is good enough particularly since I wanted something that people who didn't understand mapping at all could at least start with."

Organising for Industrialisation

Check here for a thoughtful conversation between Simon Wardley and Dave Reid on how businesses transition into an industrialised mode of operating. Other than the pattern of a tech evolving from product to commodities space, especially interesting is the corresponding rise of new practices and ways of organising in that space.

"If we go back through time what we discover is every time we have one of these major ages which is driven by the industrialisation of some technology you also get new organisational forms."

Nuts & Bolts

Steve Purkis shared these wonderful slides on the subject of introducing strategy with Wardley Maps. Filled with lots of nice visuals and real world examples. Especially loved above slide tracing on a map the evolution of screws all the way from 400 BC to 20th century. Really good stuff for introducing and getting people intrigued on mapping.

Blue Ocean Strategy

Above visual shared by Lars Richter detailing here a key synergy between maps and blue ocean strategy. As a product evolves into ubiquitous commodity, it enters Red Ocean aka War Zone in mapping terms. This is a state of intense competition where there isn't much feature differentiation amongst competitors and the primary way to retain customers is through lower prices.

The write-up follows with some great tips on how to altogether avoid such commodity trap:

"With the Blue Ocean Strategy you leave the well-trodden paths and deal with those people who are non-customers. This does not mean those who are not customers of yours but of one of your competitors. But the people who are not covered by the entire industry!"

Towards Decentralized Platforms

Check here for some intriguing predictions by John Grant on how hackers (as in tinkerers) are poised to develop decentralised platforms of future. Citing Numerai and Handshake as two examples, anticipated trend is that of curious hackers moving up the stack riding on tech like AI while driven by active learning and collaboration. The optimist in me can't wait for this to happen soon enough! :-)

"To adapt to constant technological change, it is inevitable participatory inquiry and active learning will evolve. It will probably take several decades before efficient and resilient decentralised platforms emerge, but they will, and become formidable competitors to closed platforms and service providers. In the meantime, the scarcity of attention means that social media technologies will continue to test the boundaries of reward pathway stimulation."

Mapping Nvidia

Above map shared by Joaquín Peña Fernández with an excellent analysis of Nvidia and the semiconductor ecosystem across the three zones:
  • On the left is the Land of Wonder where industry's focus is on innovation to meet needs like massive computation required for AI
  • In the middle at Peace where players looking for growth primarily cater to data centres while the field is buzzing with acquisitions
  • Finally, War Zone on the right of the map with a mature market based on commoditized chips used for general purpose computing and graphics


Biggest event of the mapping world is finally here! This year's Map Camp will be a fully online affair scheduled for 13 & 14 October. Really liking the agenda with talks from an amazing lineup of speakers. So looking forward to it! 

Here's a bunch of upcoming mapping related events you may be interested in:
Curated with 🧡 by Harprit
I would love to hear your feedback.
Wardley Mapping is provided courtesy of Simon Wardley, CC BY-SA 4.0 

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