Don't map if you don't find it useful. If it's not helping then stop it.

 — Simon Wardley

Happy holidays everyone! Welcome to #18 of Mapping Maps Newsletter, the last one of this year!

So glad to be wrapping up another year of learning and curating awesome content on Wardley Maps from the wonderful community around it. Here's hoping 2021 brings the best of times and health for all of us!

Pragmatic Mapping

Starting with my favourite write-up this month by Ben Mosior. Something that really resonated with me is the message that no matter how awesome maps are, not every one is obligated to care. Recognising the fact that not all audience have the authority or influence to make disruptive changes based on insights that come out of maps.

Loved that the post follows up with an inspirational advice on what to do instead as a positive action for the rest of us :-)

"Share your mapping-derived findings with others through a medium they already use and understand. Short reports are great for this, especially if you can translate Wardley jargon into accessible language. Make your arguments self-sufficient, without relying on Wardley says…"

Fix Doctrine First

Simon shared an updated doctrine table with foundational Phase 1 moved to the bottom which I find more intuitive and helpful. While stressing on the fact that for an org, the first and foremost focus should be getting the doctrine right.

"As general rule ... messing around with values, with behaviours, with gameplay, with org structure and power relationships is a bad idea until you get your doctrine (principles) sorted which includes greater levels of situational awareness."

Further on doctrine in conjunction with Pioneer - Settler - Town Planner:

"PST are just labels, the key is to understand the importance of doctrine, of different aptitude and attitudes (part of doctrine), the landscape (part of doctrine), the system of theft (part of doctrine), autonomy (part of doctrine) ... i.e. doctrine."

Mapping Airbnb

Malcolm Silberman in this excellent piece reverse engineers Airbnb's strategy onto an extremely detailed map. Followed by in-depth visual analysis of potential gameplays available to Airbnb. Doing so solely from Airbnb's prospectus and other public information which is quite remarkable

"My goal is to digest and seek out the strategic pieces and try to paint a picture of where I think the company can go. For this I use Wardley Maps... Maps are useful because you can conduct what-if’s and plot a day when experiences are closer to a commodity and anticipate the implications."

I had a go at a Wardley map on an idea I’ve been pondering, and it got me thinking some thoughts I don’t think would otherwise have occurred to me.

 — Liz Rice

Data Landscape

Ergest Xheblati with two excellent posts here and here to map the data field while providing an excellent summary of maps and its terminology. It's a great read as two posts are filled with superb examples on gameplay and doctrine in context of mapping data.

"One of the core patterns of Wardley Maps is that everything evolves from left to right, every activity (what you do), practice (how you do it) and every mental model (how you make sense of it) evolves from the Genesis stage where it's brand new and unknown towards Commodity stage."

Mapping Immersive Experiences

Jacob Clark with a wonderful article on transformation in the way they build and deliver educational apps and games at BBC. With an exemplary use of maps at work to understand where each of the components required to ship the apps sit in terms of the maturity against the value they deliver.

"From this map, and our experience and knowledge of building hybrid web apps over the years, it was clear the majority of our time and money was being spent building our in-house app wrapping technology, and not on the app experiences themselves."

Further -

"Re-mapping where we are today illustrates that through shifting heavily to off the shelf, open source and commodity driven ways of building software, we’ve been able to re-focus our time and money on building immersive experiences for our audiences."

I built my first Wardley Map yesterday for my business. It was eye opening, honestly, to recognise the initial needs being slightly different to the our marketing approach.

 — Jonathan Phillips

Wardley Mapping Spotlight

To add to the excellent Map Camp playlists, there are more videos with fascinating discussions to binge watch as Chris Daniel interviews practitioners in the community. Check here for more notes accurately pointing out about the awesome folks in the community -

"The more interviews I run, the more I am surprised (in a positive sense) by the people I have a privilege to meet. I think I should not call everyone exceptional... but so far, this has been my experience."

Flow Architectures

James Urquhart in this interview shares insights from his upcoming book on Flow Architectures (blog here). A wonderful talk predicting Flow Architectures as a later evolutionary stage of today’s data streaming based integration systems. With instrumental use of maps to evaluate and understand building blocks of such architectures and how they may evolve in the future. From the book

"I’d like to introduce you to two powerful tools for modelling, validating, and discussing technology landscapes: Wardley Mapping to understand a landscape, and Promise Theory to validate the value chain of components in that landscape."

The Knowledge Book

If you prefer to learn about maps from the printed word, you may now go for the Wardley Mapping book here. More details from the page -

"As a non-profit, all proceeds from this book will go into developing new training courses and certifications. This book will form part of the body of knowledge for Wardley Mapping and all of our training and certifications will refer to this series of books. This book is sourced from Simon’s posts on Wardley Maps and the excellent work from Andrew Harmel-Law."

Curated with 🧡 by Harprit
I would love to hear your feedback.
Wardley Mapping is provided courtesy of Simon Wardley, CC BY-SA 4.0 

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