Issue 1 - Oct 2018

Welcome to Mapping Maps - a monthly newsletter on all things Wardley Maps.


Let's begin with this month's big event - Map Camp 2018. The talks at the Map Camp couldn't be recorded, but thanks to generous sharing by the attendees, there's really a lot to read and see. Complement that with following write-ups on the event and you won't end up missing much (well almost).

Tweetstrom on the event by the #mindblown man himself.

Everything was on a scale I hadn't expected. I mean when you're listening to people talk about mapping saving lives and the UN talk mapping.


Check here for the one on Forbes by Matt Ballantine.

He ends the piece raising a point that whether mapping runs the risk of becoming a niche activity of solely the public sector.

Whether practitioners of mapping exist in the private sector and just don't talk about it in public is not clear, but there is a risk that it could get labeled as a "public sector thing". That could be a loss to broader businesses as the advocates of mapping appear to be making headway from the judicious use of their maps.


Best quotes from the Map Camp speakers:

(as seen on Twitter)

Mapping identifies legacies that made sense to custom build in the past, but are now inefficiencies because the environment has changed.

 — Simon Wardley

We created a tyranny of agile. We used mapping to get back to common sense.

— Liam Maxwell

Your customer's needs get more sophisticated over time. In 2018, a business' only competitive advantage is the speed with which it learns and executes... continuously.

— Yodit Stanton

Making a map is not a solo effort. You'll miss the benefit of diversity of thought and experience. 

— Danielle H-Wilson

It's not the map, it's the mapping activity. 

— Dr Sal Freudenberg

Your unique selling point may not be WHAT you do but HOW you do it. That's an aspect of the value village chain.

Rachel Murphy

Humans are programmed to focus on events. The actual causes of things are in the structures & systems.

Janet Hughes

The future of business strategy is being created in this conference today, in 2018.

Drew Firment


The hard thing with maps is making your first one - when you go from zero to one. Post that, the feedback loop of learning, both from the mapping activity and the map itself, shall be enough to keep you going.

Whether you plan to begin solo or with a team, the easiest way is to draw it on a whiteboard or make use of post-its.

But if that doesn't rocks your boat, here's a list of few other ways to get you started:



Wardley Mapping Canvas Template using RealtimeBoard
Atlas - The Mapping Tool
Powerpoint Template (via
@AnthonyMastrean) Another one here.
Check out these interesting posts by Ben Mosior for some really helpful information.

Google Slides Template via Tristan Slominski



Wardley Mapping Course at Leading Edge Forum. Another one here based on different roles.
Orientation using Wardley Mapping by Chris Daniel 
Wardley Mapping for Busy People by Ben Mosior

Wardley Mapping is Creative Commons 3.0 Share Alike

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