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Here's your Friday recap of the week's Podcast Pontifications. Listen in and enjoy (and share with a few dozen of your closest friends!)

- Evo

What To Do During Your Podcast's Season Break [Episode 310]

Tue, May 12 2020 | 🔊 Listen | 🔗 Link

I am a huge fan of breaking your podcasting efforts into seasons. And to be clear, I’m also a fan of taking long breaks between seasons. Not all of my fellow podcasting pundits agree. Many adopt the position that podcasting is akin to blogging and that new episodes should keep coming out on schedule. To them, I say: Hey, you do you. 

Me? I like breaks.

if you’re like me and are looking for a little guidance to direct some of your chill-time activities, I have just the thing. Or ten things, rather. These are in no particular order. And if they seem a little Evo-centric, there’s a reason for that. You’ll see at the end.

And to save space, I’m just putting the titles of the activities in this list. Check out the full article for more details at:  https://podcastpontifications.com/episode/what-to-do-during-your-podcasts-season-break

  1. Cleanup your podcast feed.

  2. Put the final touches on your website.

  3. Spend some quality time with Google Search Console. 

  4. Hire a professional to help with the branding of your show. 

  5. Replenish the content well. 

  6. Put out bonus episodes.

  7. Lock-in guest appearances for yourself.

  8. Upgrade your equipment.

  9. Upgrade your software. 

  10. Gain some perspective and relax.

How practical is this list? Uber practical. So much, in fact, that I’m calling an end to Season 2 of Podcast Pontifications. Effective right now, I’m on break. Woot!

Season 3 of Podcast Pontifications will begin sometime after my birthday, which is in June. I had planned on taking a break the entire month of June, but decided to advance those plans. The ideas I listed out seemed too compelling not to start right away.

So keep your eyes on PodcastPontifications.com. Lots of back-episodes and articles if this is your first introduction to my show. I have  310 episodes to keep you full of ideas. Lots of changes coming to the site in the next few weeks that I’m excited to get started.

In the meantime, be safe, stay well, and I shall be back soon with season three of Podcast Pontifications. 

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Share this with a friend: https://podcastpontifications.com/episode/what-to-do-during-your-podcasts-season-break

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Eye Can't Hear You: A Podcasting Paradigm Shift [Episode 309]

Mon, May 11 2020 | 🔊 Listen | 🔗 Link

Desktop consumption of podcast episodes is growing for the first time in… forever? Thanks to COVID-19 and the forced lockdown we’re are all having to deal with, we’re seeing people shift to consuming podcasts right on the device that’s busy blurring work-life boundaries for everyone.

Some enterprising companies see this as an opportunity. That opportunity, at the risk of your eyes rolling all the way out of your skull, is a re-imagining of what was once known as “enhanced” podcasts. 

A new wave of technologists and interface designers are turning their sights on browser-based listening. Interactive elements like polls and surveys. Short-form video or animation. Links to more content. And yes, ad units. We’re still in the very early stages of this, but I’m intrigued by those seeking to capitalize on “more than audio” in a way that enhanced podcasting failed to do.

In-car audio and display systems are nothing new, but they’re getting incrementally better. Just last week, Nielsen started talking up their initiative to help build a better navigating experience through podcast episodes when we're driving in our cars. If we ever drive in our cars again. 

Smart speakers with display screens are rapidly evolving as people flock to them. Interfaces and apps are getting better as designers are finding interesting ways to blend visual and audio together to create a compelling “mixed media” experience. As they have done since we transitioned away from text-only interfaces a lifetime ago.

But some are designing away the visual interface completely. Smart earbuds are a wearable device that not only has no screen, but you can’t even see the device when it’s in operation. Earbuds lost their cord and gained ndividual computer chips and other electronics built right in, making them much more than simply a speaker. They are, quite literally, two computers that you stick in your ears, with plenty of sensors and input areas to bring a unique screen-less experience to listeners.

These easily-misplaced gadgets are voice-aware and tightly coupled to AI-based voice assistants that continue to get smarter. It doesn’t take much imagination to see a future where we’re searching for new shows or episodes, changing the order of episode delivery, or getting recommendations on future content right from the wearable device, never having to look at or even use a screen.

Which of these paradigms is going to win? Luckily, we don’t have to choose. I think we’ll see major advancements in both of these fronts, serving the very disparate needs for different types of listeners in different environments. 

I know my fellow long-time podcasters are likely skeptical. And I get that. But I posit to them that the environment today is vastly different than what it was a decade ago. These are just the kinds of developments that could cause the 70% of non-listeners to see what podcasting has to offer them.

Speaking of new listeners; I’d like some! When you reach out directly to one person -- just one person -- and tell them about Podcast Pontifications, it makes a huge difference. And who knows? Maybe the new person you turn onto the podcast loves it so much that they decide to go to BuyMeACoffee.com/EvoTerra throw their support behind your friendly neighborhood contrarian.

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Share this with a friend: https://podcastpontifications.com/episode/eye-cant-hear-you-a-podcasting-paradigm-shift

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Feeling Conflicted About Podcasting Conferences [Episode 308]

Thu, May 07 2020 | 🔊 Listen | 🔗 Link

Many podcasters woke to an email this morning from a large podcasting conference stating that this year’s event had been pushed back by a couple of months. A few days ago, another large podcasting conference sent out an odd “pandemic or no pandemic, we’re having a physical conference, dammit!” notice. 

I’m supposed to attend both of those events. But... I’m conflicted. And concerned.

Based on what I know right now, I don't think I'm going to go to any physical conferences or events for the rest of 2020.

Barring extraordinary developments, like me having a positive antibody test, the availability and reliability of therapeutics,  or a vaccine;  I don't think attending a podcasting gathering of any size is worth the risk.

But I’m not optimistic about replicating the physical experience virtually. pecifically, I’m not confident that trying to copy/paste the physical format into a virtual format is a good idea. Not that it can’t work. Clearly it can. But to make it keep working, we have to move beyond “replacing” and into “making a better experience”.

We’re already seeing it. Some of the aspects of forced virtuality of experiences that used be physical are, indeed, better. How do you happy hour when friends are a thousand miles apart? No one shushes me when I type snarky comments to my friends in chat room while the musician is the middle of their performance on the other side of the country.

Attempts to make something new with a virtual experience do excite me. Can a virtual experience lead to better educational outcomes? Can virtual events come with better biz dev opportunities? Can virtual experiences redefine what makes a successful conference?

For now, count me out of all in-person events for 2020. Call me overzealous if you like, but it's where my brain is at right now. 

I'm curious what your plans are. Are you still going to attend? What are your restrictions or requirements for that to make sense to you? 

Also, this is a great time for you to educate me on what cool, new virtual experiences you’re having that are better than in-person gatherings. I’m far from well versed in this area, so let me know what I’m missing. 

Apologies for the ill-prepared episode. While this episode likely isn’t one you should send to a new listener, I’d still appreciate it if you would mention the show to just one person today. Thanks in advance.

Not that I have you much reason to so do on this episode, but you can go to BuyMeACoffee.com/EvoTerra and lend me a little support.

Add your thoughts on my thoughts here as a comment. Or you can email me at evo@podcastlaunch.pro.

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Share this with a friend: https://podcastpontifications.com/episode/feeling-conflicted-about-podcasting-conferences

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Putting The Simple Back In Podcast RSS Feeds [Episode 307]

Wed, May 06 2020 | 🔊 Listen | 🔗 Link

It’s not an overstatement to say podcasting would not exist without RSS feeds. But their magic and power is mostly seen by listeners for current and future episodes. As I discussed on Monday’s episode, trying to listen to extensive back catalog episodes inside of a podcast listening app is a horrid experience. 

But we can make it better if we think about RSS feeds from a slightly different perspective.

Imagine if your local library organized books on shelves not by subject matter or author, but by the date they were acquired by the library branch. Now consider that the menu of your local restaurant isn’t a complete listing of everything in the chef’s repertoire. And think of how insane it would be to shop for clothes if you had to go through the full warehouse instead of the limited selections you see in a showroom.

Generally speaking, presenting people with overwhelming choices is a bad idea. To help, creators (sellers, providers, etc) segregate content into two buckets:

  1. What We Want People To See Right Now
  2. Other Options We’ve Moved Out Of The Way As To Not Overload People With Too Many Choices

So why don’t we do the same?

  1. The List Of Episodes We Want To Display To New And Current Listeners
  2. Well-organized Archived Or Back-catalog Content For Listeners Who Want To Dig

We can do this with current RSS feeds. And we can do it in a way that’s not confusing to listeners. 

This requires some strategic thinking on the part of podcasters. How “full” should your main RSS feed be? How do you decide where to break content? Do you need more than one archive feed?  

Here’s one way I could do it for this show:

  • Podcast Pontifications: Season 3
  • Podcast Pontifications: Season 2 (July 2019 - May 2020)
  • Podcast Pontifications: Season 1 (July 2017 - June 2019)

If you don’t do seasons, then what about years? Here’s mine again as an example, breaking out feeds by years would look like this in directories or apps:

  • Podcast Pontifications
  • Podcast Pontifications Archive: 2019
  • Podcast Pontifications Archive: 2018
  • Podcast Pontifications Archive: 2017

That looks nice! But it also might lead you to make a bad decision. Never make a new RSS feed for your next season or the next year. If you make a new feed for new content, people will have to subscribe to that new feed. You do not want to ask people to subscribe to a new feed. Because most -- the vast majority -- will not. That’s the opposite of “frictionless”.

Instead, you’re just renaming your main feed and removing content from it to fill up the “new” archived feeds which you’ll submit to the appropriate directories. You may also try adding a season-ending trailer to your archived feeds if you think that would help. Or you can try a totally different and more descriptive naming convention for each of your feeds. Just keep it simple and frictionless for your listeners. 

Best of all? We can do all this with the current architectural infrastructure podcasting relies on. We don't need to change the way RSS feeds work or how podcast clients ingest those feeds to make this happen.

This seems like a good idea to me. So much, that I'm going to implement it by the end of the week. Let me know if you’ll join me! 

Also: please tell someone you know about Podcast Pontifications. Your word-of-mouth and personal recommendation goes a long way to bringing more listeners into the fold. So thank you in advance

If you’ve done that and want to help further, go to BuyMeACoffee.com/EvoTerra and slide a couple of bucks my way each month to support the show.

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Share this with a friend: https://podcastpontifications.com/episode/putting-the-simple-back-in-podcast-rss-feeds

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
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