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Here's your Friday recap of the week's Podcast Pontifications. Listen in and enjoy (and share with a few dozen of your closest friends!)

- Evo

European Podcasters Adapt To Life Under Lockdown [Episode 300]

Thu, Apr 23 2020 | 🔊 Listen | 🔗 Link

My body has clearly had enough of this locked-down reality. It’s behaving very strangely and I’ll share that with you in just a moment. But first I want to share a couple of stories from European podcasters (well, podcasters in Europe, at least) caught up in the pandemic like the rest of us.

French podcaster Laetitia Perraut of One Thing In A French Day talks about the extra work required with having three kids at home. She also decided to increase her frequency to daily, which as caused a 30% boost in her audience! And she’s trying out new music, deeper editing techniques, and even sharing non-podcast content with her listeners.

Professional expat Stephanie Fuccio of the Geopats Podcast moved from China to Germany when the virus was just getting going. As an ex-expat myself, I found myself wincing in sympathy for the realities she’s facing. What’s a digital nomad to do when all the not-at-home places to work are closed down, and the at-home environment is only temporary and not very comfortable? 

Back to me for a moment: Is anyone else having trouble eating? I’ve only eaten one meal a day for the last week. Perhaps it’s my body rebelling for the massive amount of food I consumed during the first few weeks of lockdown. Balance, you know?

And it just so happens that it’s the 300th episode of Podcast Pontifications. So… woot! 

But I know not everyone is having a good time with this. So I once again extend my offer to help. If you need any advice, direction, guidance, or just to bounce an idea off of someone, I’m here to help. Email me at evo@podcastlaunch.pro. No strings attached. I genuinely want to help.

I’ll end with this: Please tell one person -- just one person -- about Podcast Pontifications. Like actually send them a personalized email and suggest that they listen to this program. It makes a huge difference when you reach out to someone personally. I love the retweets. I love you sharing episodes on social properties. But sending one person a single message works really, really well.

Have a fantastic rest of your Thursday. Enjoy your Friday (because I don't do episodes on Fridays). And then have a great weekend. At home. 

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Share this with a friend: https://podcastpontifications.com/episode/european-podcasters-adapt-to-life-under-lockdown

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Lean Into Your Love-Hate Relationship With Your Podcast [Episode 299]

Wed, Apr 22 2020 | 🔊 Listen | 🔗 Link

What part of your podcast do you love the most? What part of your podcast do you like the least? 

Once you have the answers, it’s natural to assume the easy position of eliminating or reducing the thing you don’t like as bout your podcast and doubling-down on the thing you love about your show.

But that’s not what you should do. What you should to is quite the opposite.

Your show needs tension. Often, it's the tension between the things you like and the things that you don't like as the host, creator, producer, or showrunner of a podcast that give the podcast life. Maybe not all of the life, but certainly some flavoring and seasoning. And no one wants to listen to a lifeless, flavorless podcast. So you never want to get rid of all tension.

It's in that margin -- the gap between what you love and what you hate -- where you find the true life of your show. It’s also where you may find new opportunities to take your show. Because growth often happens in this “conflict” zone. It’s where your innate problem-solving attentions keep returning to time and time again. So… lean into that tension!

There’s another trap that’s easy to fall into when thinking through the love-hate question. That’s the trap of conflating things that you just simply don't like to do with an aspect of the process of making a podcast that you don’t like. Sorry, but you can’t decide not to do the staples of making a podcast. You have to either get over that hatred or hire somebody else to do it for you. 

There's the old saying of “Grant me the serenity to accept the things I cannot change and change the things I cannot accept”, but I don't know that it’s all that useful in this setting. Sometimes the things you could change would make a vastly different and perhaps inferior product.

Maybe instead of looking for things to change about your show and your process, perhaps you should spend attention on the tension-parts of your show? Yes, I know that sounds really, really weird. And honestly, I'm not even sure I'm properly communicating the point I’m trying to make. 

But that's okay. That's one of the things that I love and hate about this show is that sometimes I don't know exactly where I want the conversation to go. But it tends to get there in the end.

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Share this with a friend: https://podcastpontifications.com/episode/lean-into-your-love-hate-relationship-with-your-podcast

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

3 Things To Master Before Promoting Your Podcast [Episode 298]

Tue, Apr 21 2020 | 🔊 Listen | 🔗 Link

Every time someone requests a proposal from my firm to help promote and or market their podcast, I always politely decline.

I turn down those jobs because I know the only predictable way to make a podcast successful is to nail the basics first. I know that spending money on promotion before the basics are in place is a waste of money. And I don’t like wasting anyone’s money.

Before you spend any marketing/advertising/promotional dollars on your show, you have to get these three things nailed down.

Thing One: Foundational Fundamentals 

There are actually four parts of Thing One, and they are equally important. No corner-cutting:

1. A web presence for your podcast. I mean a real and functioning website for your podcast. I do not mean an automatically generated website that is powered by your podcast’s RSS feed. Your RSS feed is designed to distribute episodes of your podcast to directories and apps. It is not designed to propagate a  website.

2. Complete distribution of your podcast. The right way to use your podcast’s RSS feed is to send out your episode to various apps and directories. Yes, that means Apple Podcasts. It also means Spotify and Google Podcasts. But it also means a dozen or so other directories and apps that maintain their own list of podcasts. You don’t get to control where people find your show. 

3. Don’t forget listenability! Before you throw money at getting people to sample your audio, make sure the sound quality doesn’t drive them away. No, “good enough” probably isn’t. Not when you’re talking about investing ad dollars. Listenable audio files are table stakes, and I’m a little ticked that I have to keep saying that.

4. Rinse & repeat & repeat & ... You have to be able to repeat your processes with every episode. You have to be able to do that and meet your self-imposed release schedule. And if you can’t, then you need to make an adjustment. 

Thing Two: Remarkable Content

“Advertising is a tax paid by the unremarkable.”  Everything I just said above is moot if the contents of your episodes aren’t remarkable. You can have the best-looking and most-optimized website in the world distributing pristine audio files to every single platform on tight schedule… and still fall flat if the content is “meh”.

Thing Three:  Leverage Your Network

Before you try to bring in people from the outside (ala advertising), you have to start at home. Notice I didn’t say leverage “a” network. I said leverage “your” network. If you honestly have no network: start building one! And if you can't build your network, then you borrow one. 

You have to do all three of those things before you spend a dime marketing your podcast. But here's the cool thing: If you do all three of these things really well, you probably won't need to spend any money advertising or promoting your podcast. 

You may still want to spend money to grow your show even more, and that’s fine. Especially if you can draw a straight line from more listeners to more income. But don’t do that before you have all three of these things nailed down.

I know you’re probably busy with things, but if you could spare a minute or two telling me about your experiences as podcast living through the novel coronavirus pandemic, I’d love to feature you on Thursday’s episode of the show. Put a minute or so worth of audio on Dropbox and then send the link to evo@podcastlaunch.pro, please? 

And if you have one more minute for me, please use that minute to tell one friend about Podcast Pontifications. It really makes a difference when you personally reach out to someone and tell them why you think they should listen. It's great when you retweet me and you share my content on Facebook, of course. But nothing beats an individual outreach to one person.

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Share this with a friend: https://podcastpontifications.com/episode/3-things-to-master-before-promoting-your-podcast

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Podcasting: Genre-Defining Or Mired In Medium?

Mon, Apr 20 2020 | 🔊 Listen | 🔗 Link

Is comedy a genre? Is podcasting a genre?

I get that comedy is the underlying thread that ties standup comedians to comedic actors in movies. It’s the common thread that ties together the writing room of a sitcom as well as those who’ve made a career writing not just funny songs, but only funny songs.

So yes, I think comedy is a genre. But I’m less sure about podcasting.

I mostly view podcasting through a medium-shaped lens. All arguments about “what makes a podcast a podcast” eventually come down to the mechanics of media files distributed via RSS feeds. That definition clearly says that podcasting is a medium, since none of the words used speak to the content. 

When I got into podcasting back in 2004, it was as a creator. But I very quickly transitioned to becoming more of a facilitator. Even today, I’m still clearly a creator of content, but most of my contributions to podcasting remain on the facilitation side, which skews my perspective.

To really hold onto the notion that podcasting is its own genera, two things need to be true. First, there needs to be enough differentiation between content provided via podcast and other similar mediums. Second, there needs to be enough similarity between content provided within podcasting itself.

That second part is tricky. There's not a lot of overlap between the content put out by full-cast audio drama producers and a series of business-focused interviews. Yes, there’s some technology overlap, but I’m not convinced there’s a lot of commonality in the content. 

I realize most podcasters probably don’t struggle with this question. Which means you likely have an opinion of where podcasting fits, either as a genre or a medium. Sometimes I wish I had that level of clarity and conviction. 

Rather than try to put all of podcasting into a single box, maybe it’s better to just choose your perspective. And then maybe change that from time to time? I’m clearly medium-minded when it comes to podcasting. Perhaps I should work harder at being genre-minded, at least from time to time?

While we’re on lockdown, can I encourage you to increase your R-naught value? No, not by being irresponsible when it comes to public health, but in spreading Podcast Pontifications! I can’t stress enough how much it matters when you tell one person -- just one person -- who is also a podcaster about this show. It makes a huge difference.

You’ve also seen some mixed messages on when we might get out of this mess. Until that happens, I still want to share stories from podcasters just like you. So please, record some audio and send me a link to evo@podcastlaunch.pro.

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Share this with a friend: https://podcastpontifications.com/episode/podcasting-genre-defining-or-mired-in-medium

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
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