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Here's your Friday recap of the week's Podcast Pontifications. Listen in and enjoy (and share with a few dozen of your closest friends!)

- Evo

Podcasters Report A Mixed Pandemic Performance [Episode 296]

Thu, Apr 16 2020 | 🔊 Listen | 🔗 Link

Today you’ll hear from three podcasters on the front line of the pandemic:

  • Robert Crandall, from the Short Storiess podcast recently received a glowing review from a listener who credits finding his show as a way they’re getting buy during the lockdown. 

  • Brazillian podcaster Rodilson Silva, host of GuiaKast and RSS News, shares how he’s spending his newly discovered time at home to let him focus more on his show.

  •  Mark Goldman from Where Accountants Go explains how recent changes to the format of his episodes have been received by his listeners.

Life here at ShEvo Studios, the home base of Simpler Media Productions, continues to be fine. Unexpectedly, I’ve managed to get some actual, in-person human contact in a safe and responsible matter this week with other podcasters. It just so happens that Carrie from The Vocal Fries podcast lives not far from me here in central Phoenix. As my wife Sheila and I were walking the neighborhood with our very stylish face masks from our time spent living in Bangkok, we saw Carrie and her husband Chris walking on the street in the opposite direction. It was good to catch up, From a good 10-15 feet away, of course.

I’m going to keep that streak running as tomorrow I'm meeting ex-UK and current AZ-podcaster Sam Walker for coffee. Some of the local coffee shops are still open for drive-through service ( support the local economy if you can, right?) and she and I are going to meet to exchange beets for shower cleaners. Because I got beets in a farmer’s market box that I won’t eat and she bought a shower cleaner that she can't use that I can’t find in my grocery store. (So.. support your local barter economy, I guess?) We’ll meet at the local coffee shop we both like, but maintain a safe distance from inside our own cars. I’m really looking forward to that.

What’s Your Podcasting Pandemic Tale?

Yes, I still want to hear your podcast pandemic story, podcaster. Please record a minute or two of audio for me, put the .wav file on Dropbox, and send the link to evo@podcastlaunch.pro. I'll most likely play it on next Thursday’s episode.

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Share this with a friend: https://podcastpontifications.com/episode/podcasters-report-a-mixed-pandemic-performance

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Don't Panic And Pivot Your Podcast To Video During The Pandemic [Episode 295]

Wed, Apr 15 2020 | 🔊 Listen | 🔗 Link

The perennial topic and the existential crisis of making the pivot away from audio podcasting to favor video is back! Under these extenuating circumstances, there seems to be a perfect storm brewing, and much of is pointing straight to online video. 

  • The data on podcast consumption during the crisis is mixed, highlighting some uncertainty around download numbers. 

  • Then there’s the impossibility of going through a day without catching a reference to Zoom or another video conferencing service/app.

  • Add in the launch of Quibi, a much-lauded and finally launched short-form video-based entertainment app.

  • Top all of that off with a huge uptick in YouTube consumption. It's 2020, and it’s still a lot easier to watch YouTube on your TV than it is to listen to a podcast on your smart speakers.

So yes, this looks like a perfect storm. These reasons and more seem to indicate it might be time for podcasters to make the switch to video. 

But looks can be deceiving.

Most podcast episodes make for terrible video content that most people don’t want to watch. This isn’t idle speculation on my part. It’s a measurable phenomenon you can test yourself, and I call it the 90/10 Rule Of Video:

90% of viewers are gone before they've watched 10% of the video. 

I’ve yet to find a consistent exception to this rule. I’ve worked with several podcasters who post video versions of their podcasts’ episodes to YouTube. In every case, they discover a tiny, tiny retention rate when they dig a little deeper into their “view counts”.

Successful video producers know the importance of making visually-compelling content. With very few (if any) exceptions, an un-moving video shot of one or two people talking is not visually-compelling. 

Our brains, which are attached to our eyes, need near-constant changes to stay stimulated. Our brains aren't good at watching talking head videos.

If you're thinking of making the pivot to video, please understand you have to do something more than stare at a camera and talk. No, getting a second person on camera via Zoom isn’t what I mean by “more”. That’s just two different talking heads, and it’s equally as boring to the visual processing center of our brains.

If you feel compelled to try your hand at video, podcaster, then by all means: go for video! But please do something compelling, interesting and amazing with that video. That's the only way you're going to make video work for you.

Do you know a struggling YouTuber who’s unwilling to make the investment in cameras, switchers, and all of that post-production work that's much harder in the video than in audio? Suggest to them that they make the pivot to podcasting. And if having them listen to an episode or twenty of Podcast Pontifications helps you make the case, great! 

I’m still collecting (and sharing) stories of how the novel Coronavirus is impacting your world as a podcaster. Right now, if you can, please record a minute or two where you tell me how your world is impacted by the pandemic. Load the .wav file up on Dropbox, and then shoot me an email with the link to evo@podcastlaunch.pro

In fact, I will share some stories from other podcasters on tomorrow's episode of yet another Podcast Pontifications

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Share this with a friend: https://podcastpontifications.com/episode/dont-panic-and-pivot-your-podcast-to-video-during-the-pandemic

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!




This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Stay Out Of Our Podcasting Lanes, Broadcasters! [Episode 294]

Tue, Apr 14 2020 | 🔊 Listen | 🔗 Link

Perhaps you’ve noticed the trend of broadcasters who no longer have access to their professional broadcast studios are producing less-than-professional results for all of us to see.

Funny. Back in the day, it was podcasters who were leaning into the reduced spit-and-polish, embracing a “rough around the edges” approach that set us apart from the broadcasters.

So now we have not only big media trying to force authenticity into their podcasts, but big broadcasters on crappy webcams and built-in microphones trying to stitch together their programs with tools we gave up years ago.

Podcasters who also notice these trends typically have one of two things to say about it.

“Our Podcast Sound Great From Home, Why Can’t Their Broadcasts?”

“Why haven’t these forced-to-stay-home broadcasters figured out how to make great cont from home? We do it all the time.”

“Are Our Podcast Episodes Too Polished?”

“Maybe we've been making episodes that are too produced? Maybe we need to expose a bit more of the process to our audience? Maybe it’s having those rough edges present what makes a podcast special?”

I'm going to dismantle both of those arguments. 

I promise you, no rational person listens to your show ONLY for the imperfections. More often than not, they're listening in spite of those foibles.

No, I don't think that you should make a less professional show. No one ever stopped listening to a podcast because the episodes sounded too good

These broadcast pros aren’t doing a crappy job because they don't know any better. They’re doing it on purpose.

They're putting out a much lower-quality version of their regular programming on purpose. It’s completely calculated. They want to showcase the fact that they are in their homes and not their big studios.

So the next time you see them on screen looking dorky and goofy, with bad audio as they shout at their webcam from across the room, understand that they are intentionally keeping it rough-and-tumble because they want you to miss the professional quality they made before. That way, you too are longing for a return to normalcy. 

Rather than lamenting broadcasters encroaching into our lanes, remember that they're here temporarily. They'll be out as quickly as they can, and the space will be ours once again.

Don't make the mistake of thinking that we need to be less picky about quality than we are today. Get that bad notion out of your head! if you need someone to talk you off the ledge, I am your huckleberry. Email me evo@podcastlaunch.pro before you make any silly decisions about reverting to a lower-quality show. 

Also: New podcasts are exploding right now, so there’s a very good chance someone you know is starting one. I’d appreciate it if you told that person about Podcast Pontifications. Sure, the content is quite a bit above the “how to” content they need, but getting the new crop of podcasters thinking about podcasting’s biggest questions seems a good idea, right?

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Share this with a friend: https://podcastpontifications.com/episode/stay-out-of-our-podcasting-lanes-broadcasters

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!




This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Podcasting's Present Problems [Episode 293]

Mon, Apr 13 2020 | 🔊 Listen | 🔗 Link

There are some best practices in podcasting that haven’t changed a very long time. Many of them exist for very good reasons, ensuring that podcasts can be enjoyed by as many people as possible. The world doesn’t yet have a consistent internet experience, so there are some technical trade-offs we’re forced to make. 

But not all of these trade-offs still make sense. Perhaps some never did.

It can’t be lost on you that there have been many technological advancements in the 16 years podcasting has existed. Much of those advancements can now support higher quality audio files. And most people still have the use of both of their ears.

We do not live in a mono world. Mono files aren’t any smaller than stereo files. Mono files inhibit clarity for some people with hearing loss. And all of the richness and warmth is taken out of far too many podcast episodes when they are bounced down to mono. Don’t do it.

Our stereo world keeps getting richer. New advancements from Dolby are here that will make podcasted audio more true to how we hear the world around us, regardless of where or how we listen. 

But only if we can get over this misguided notion that podcasting was perfect in 2006. It wasn’t. It’s not. And it’s going to keep advancing. So should our thinking on boring technical aspects of podcasting. Sorry, but we have to.

Failing to do so puts us behind the technology adoption curve rather than at the front. While we can’t predict the future, it’s a safe bet that technology will continue to move in the direction of more bandwidth, cheaper storage, and higher quality sound reproduction that makes what we listen to much more rich and immersive.

Why fight against that?

This episode is a bit ranty, but that’s what you get sometimes. Perhaps you know of a podcaster who would respond to this provocative statement? If so (or if not), please tell one podcaster you know to listen to Podcast Pontifications. Feel free to throw me under the bus with them if you like.

I shall be back tomorrow with yet another (hopefully less ranty) Podcast Pontifications

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Share this with a friend: https://podcastpontifications.com/episode/podcastings-present-problems

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
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