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Published on Mar 04, 2020 08:00 am:

The Primary Politics of Podcasting [Episode 272]

This is not about politics. This is about learning lessons from the current frenzy that dominates the news here in America and abroad. Yes, I’m talking about American politics, but only so we can apply some lessons to the world of podcasting. In order for Presidential wanna-bes to become a viable candidate, they first have to appeal to their base. The same thing holds true for podcasters. Your base is asking themselves this question: Should they help support your (or your show’s) viability? So… is it? If so, you’ve got your base of volunteers and supporters. The people who may contribute to your show early on and maybe leave a rating and review of your show ( . Once your base is engaged and is supporting your viability, it’s time to take your message to the masses. Politicians have to appeal to their own party hardliners. In podcasting, the group you want to attract is the hard-core podcast listener. And they have their own agenda: Does your show increase the viability of podcasting overall? if you are producing the type of show that they feel exemplifies what podcasting can be, then you’ll get the benefit of their word of mouth. And some of these people, like the journalists who cover podcasting, have very loud voices indeed. After that, the people running for office have to appeal to the people who vote. Likewise, podcasters should appeal to the people who listen to podcasts. And when doing so, they have to understand why a listener would choose to listen to them. As before, it comes down to an evaluation on their part: Does your show validate their worldview? Yes, it really does boil down to this: what's in it for them? Yes, the 30% to 40% of the people who listen to podcasts have an appetite for new content. If it’s good enough, they may be interested in listening to the content you put out. But it has to be more than good. It has to validate their worldview. I’ll leave you with two key takeaways from this:  1. You don't have to make podcasts that appeal to everyone.  Politicians don't try and appeal to everyone. They only appeal to people who are likely to vote. Podcasters should make their efforts appealing only to people who are likely to listen to podcasts. And before you go to the larger world of podcast consumers, make sure you’re appealing to those inside of the podcasting community and to your own small group of base listeners. 2. Big shows don’t have to worry about a small base or the podcasting community.  At least not as much. So if you're taking inspiration from the uber-successful shows, keep in mind that shows with hundreds of thousands or millions of listeners play by a different set of rules. Sort of like when politicians change their focus after they get elected. If you're not at that level, you still need to tend to the care and feeding of all three groups of people. Share this piece with your friends who also podcast. Ask them what they’re doing to make sure they stay engaged all the way up the chain. And if you think you’re doing an exceptional job in the second group, let me know ( , because I have a keen interest in making podcasting better.  I’m off to Podcast Pontifications ( .  ----- Share this with a friend: ( Podcast Pontifications ( is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier. Follow Evo on Twitter ( for more podcasting insights as they come. And if you need a professional in your podcasting corner, please visit ( to see how... Support this podcast
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