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Hi, <<First Name>>!

Here's your Friday recap of the week's Podcast Pontifications. Listen in and enjoy (and share with a few dozen of your closest friends!)

- Evo

Should You Join Or Form A Podcast Network? [Episode 304]

Thu, Apr 30 2020 | 🔊 Listen | 🔗 Link

I’m diving into this topic at the suggestion of a Podcast Pontifications listener, Arnie Chapman. He's the host of The Football History Dude podcast. He responded to my call for lockdown stories (Yes, I want your story too. More info at the end of this article.) from podcasters thusly:

Oddly enough, the lockdown and stay-at-home orders have been a positive experience for me and my podcast. Because am I one of the many people who are working from home, I'm able to be much more flexible when it comes to scheduling guests. 

Rather than asking guests to adapt to a limited window of available interview times, I’m able to record whenever they have time. It’s much easier for me to plan my work around their schedule since I’m working from home. 

I’m also using the additional time working from home gives me to pursue a dream of creating a sports history podcast network. I'm going to collect all sorts of different sports history podcasts under the same domain.

In the email that accompanied the media file, Arnie asked me to pontificate on podcast networks. So that’s what I'm going to do.

In general, I’m a fan of podcast networks and I love the concept. Anytime creators with similar ideas, opinions, content, and target audiences can collaborate, something good always tends to come out of the other end. 

On rare occasions, just being associated with the network is enough. But for the vast majority of situations, you need to get something out of this deal. And almost always, you’ll be asked to give a little too. 

What sort of promotional boost will your podcast get when you join the network? What are your obligations to promote other shows in the network on your program? 

What about media file hosting? Will you need to move from your existing podcast hosting company over to their hosting company? Who pays for that?  What about the migration process? Will making the move cause your listeners to have a thousand new downloads of episodes they’ve already listened to? 

Will the network help you write episode details or articles? Do they have an audio engineer that can do the final polish? Will you be assigned a producer or maybe a production assistant to help with concepts or bookings? 

How will your current monetization efforts be impacted? Can you keep your paid supporters? Can you keep your current advertisers without sharing a portion of that income? And how much of the action will the network take for all of this?

There's a lot to think about before joining a network or starting one. At the end of it all, you need to decide if your show is better as a part of a network or as a solo effort. A well-crafted network, whether you're joining one or forming one -- should provide obvious benefits. At every point, it should be clear that life for member shows will be better in the network rather than doing at it alone.

If you can't say that's the case with the network you want to join or form, then you don't have a good reason to join or form that network. 

Want your voice shared on Podcast Pontifications like Arnie? I’m interested in hearing what plans you have for your show after the lockdown restrictions are eased. Record a minute or two of audio and send the .wav file to me at evo@podcastlaunch.pro

One thing I’m looking forward to: visiting my local hipster coffee bar. If you go to BuyMeACoffee.com/EvoTerra, you can ensure I have enough in my wallet to pick up one as soon as they re-open.

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Share this with a friend: https://podcastpontifications.com/episode/should-you-join-or-form-a-podcast-network

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Today's Podcasting Innovations Will Impact Your Show Tomorrow [Episode 303]

Wed, Apr 29 2020 | 🔊 Listen | 🔗 Link

The recent entrants into the pod-tech space are just a harbinger of what’s to come. The world is on lockdown. The economy is in the toilet. Lots of things suck. But things sucked when the housing market collapse of 2008 led to a recession. Yet all sorts of new ideas, products, and services came out of the other end. It’s starting to look at lot like that world all over again. I’m not going out on a limb when I predict a huge wave of new pod-tech soon to be coming at us fast and furious. 

Life under lockdown is horrendous for many. But not everyone. People unencumbered by pandemic-induced harsh realities are tinkering with new concepts and putting together new technologies specifically the podcasting space. 

That's why I say the wave we’re seeing now is just the start. 

As podcasters reliant on technology to ply our craft, our first reaction should be one of curiosity, not scorn, when we are introduced to new tech. But new tech threatens to upset the status quo or the equilibrium we’ve made between getting our next episode out on time and the utter chaos of our lives.

That’s why I don't want to dismiss or even laud any one particular new tool or service just yet. Instead, I’m trying to look beyond the current version of the service and the technology. If some new podcast tech looks interesting -- even if it’s not a perfect fit -- it's probably worth my time and yours time to sign up for their newsletter and maybe even keep the software updated. 

Again, our job is not to pick winners and losers. Our job is to find the promises offered by interesting innovations of today that might impact our podcasts tomorrow.

Some of you are actually playing around with a few of these early-release new tools and services. I would like to hear what you think about them. Love them, hate them… Tell me what you’ve picked up recently that you see promise in. Record a quick minute or two of audio, put the .wav file on Dropbox, and then send the link to evo@podcastlaunch.pro.

If you’d like to show some support for this show, there two ways. The best way is to tell one other podcast or about this program. Pick up the phone or end then an email asking them if they listen to Podcast Pontifications.

The second best way is to go to BuyMeACoffee.com/EvoTerra and... buy me a coffee. And please consider set up for a monthly contribution. Your support really means a lot.

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Share this with a friend: https://podcastpontifications.com/episode/todays-podcasting-innovations-will-impact-your-show-tomorrow

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

It’s Curious More Podcasters Aren't More Curious [Episode 302]

Tue, Apr 28 2020 | 🔊 Listen | 🔗 Link

More people than ever before are deciding to launch their own podcasts. That takes a certain amount of curiosity to get started. What is it about podcasting that takes that curiosity away?

With newness comes a healthy amount of uncertainty, which often leads to fear. The layperson curious enough to investigate what it takes to make a podcast can be quickly overwhelmed by equipment choices, service providers, time constraints, and more.

Most people aren’t blessed with an abundance of time. In fact, if it were not for a lack of available time on my clients’ part, I wouldn’t have a podcasting business. Clients pay my firm to inject that curiosity into their podcast. Layered in with good processes and procedures, obviously.

It may seem odd, but a lot of podcasters just don’t care enough to become curious. It’s as if someone is forcing them to podcast. Which, in some cases, might be true. Some people cohost a show because it's part of their job. Some don't want to offend or disappoint the other host of the program. Which sucks for them and sucks for listeners, because their lack of caring bleeds through the mic.

The hyper-connected, always-available hivemind is a powerful force that can short-circuit our curious nature. Some are much more likely to turn to a Facebook group of 17,000 podcasters or a Reddit sub with 57,000 podcasters with their question rather than doing their own research. But what if the people who reply also aren’t all that curious and are just repeating un-researched advice they were given when they asked the same question a few weeks ago? 

We need a twist on an old saying: A lack of curiosity killed the podcast.

Luckily, we can fix most of those problems at the source so you’re no longer stopped from being more curious.

If it’s uncertainty and fear that stops you in your tracks, I’ll help by reminding you that you probably won’t screw things up if you experiment a little. If something you try doesn’t work, no one but you will know. Unless you decide to release it. But your listeners will forgive you.

If you’re lacking time, find someone with time. You can take yourself out of the time equation, but it’s going to take time to experiment with your podcast. You might be able to lean on someone close to who is curious. Or you might need to bring in some outside talent and pay for their time.

If it’s a lack of caring, then you should stop. Period. It’s not worth it to you or the listeners to keep putting out something you're not feeling.

 And if you find yourself relying on the tribe to do your research - stop. Do your own research first and then turn to your hivemind for validation. If you need them at all. 

As politicians and civic leaders around the globe are either thinking about or are in the process of lifting lockdown restrictions, I'm curious what that means to you as a working podcaster looking forward to the end of the lockdown. Record me a minute or two of audio and send that to me via a Dropbox link, which you can send to evo@podcastlaunch.pro.

If you're curious what happens when you go to BuyMeACoffee.com/EvoTerra, I encourage you to scratch that curious itch. And you help support the making of this show. Win-win!

Finally pick up the phone and use it like a phone to call another podcaster and ask them if they listen to Podcast Pontifications. That’ll get them curious about what sorts of goodness they’re missing out on over here. 

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Share this with a friend: https://podcastpontifications.com/episode/its-curious-more-podcasters-arent-more-curious

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Podcast Success Metrics For Tomorrow [Episode 301]

Mon, Apr 27 2020 | 🔊 Listen | 🔗 Link

You want your show to be successful. I want my podcast to be successful. And of course, I want all of my clients’ podcasts to be successful. But how we define success metrics for podcasts is a big and sticky question.

It's fine to use the same metrics as every other podcaster… as long as you’re podcasting for the same reasons as every other podcaster. So long as the business goals and objectives of your podcast line up with the same business objectives and goals of every other podcast, you can track shared goals. 

But your goals and objectives are not the same as every other podcaster.

Tracking things like the average number of downloads per episode is tracking outputs, not outcomes. How you define a successful outcome for your own podcast is complicated enough. Crowdsourcing (or worse, outsourcing) that decision to various Facebook groups, Reddit forums, or Discord servers increases that complexity infinitely.

There’s a deeper problem with using generally accepted podcast success metrics tracking. They all point to the same assumed growth trajectory. Put more simply: Most podcast success metrics assume you want to make a really big podcast.

What matters is something much more simple, and I posit to you that it's a success metric worthy of considering for your own podcast. It’s the success metric that almost all intentionally-small businesses rely on:

“Can I stay in business?” 

It’s a simple, easy business metric disguised as a simple binary question with a simple yes or no answer. 

However, it does assume that you actually want to be in business in the first place. For a lot of podcasters, they really don’t want to be in the business of podcasting. And that’s OK. the vast majority of podcasts today are made by hobbyists because it’s fun.

But that doesn’t invalidate my simple metric. It just requires a slight modification: 

“Can I keep having fun?”

So whether your podcast is business-based or just for fun, this success metric doesn’t have to change. Can you afford -- either financially or emotionally -- to keep doing it?

But staying in business is very different from covering your costs. That’s why, for most, covering your costs is a bad podcast success metric. That’s not how you keep going. You have to stay in business. Or it's about feeling the investment required to make your show is smaller -- significantly smaller -- than the emotional return you receive.

That's really the podcast success metric that matters. 

And now, you have a choice: 

  • Option A: Right now, start a new email. No, not a Tweet. Not a Facebook update. Not a comment. I want you to send an email to one podcaster you know who may or may not be listening to this program. You’re sending them your personal recommendation that they listen to Podcast Pontifications.
  • Option B: Supporting the show by going to BuyMeACoffee.com/EvoTerra

You pick which option you like. I'm easy either way.

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Share this with a friend: https://podcastpontifications.com/episode/podcast-success-metrics-for-tomorrow

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
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