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Hello friends and colleagues,

I spend a lot of time helping my clients to tell their stories. It's ironic that in doing so, I sometimes neglect to keep up with my own storytelling! Which is why you're hearing from me on a Tuesday morning instead of the usual Monday. 

Now that we are halfway through February, I hope you are having a great 2020 so far. It is a busy and important year, with the 2020 Census just around the corner and many other things happening locally and nationally.

With so much to communicate and take in, I hope you get the occasional break to go for a walk, enjoy coffee with a friend, or just do nothing. You deserve it!

Sincerely,
 
Cordelia Anderson, APR
CEO and Owner
Cordelia Anderson Consulting L.L.C.

www.cordeliaandersonapr.com 
cordelia@cordeliaandersonapr.com

Providing marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.

 

Last month, Gallup released a story that had libraries high-fiving across the internet.

Gallup reported that "Visiting the library remains the most common cultural activity Americans engage in, by far. The average 10.5 trips to the library U.S. adults report taking in 2019 exceeds their participation in eight other common leisure activities."

This was great news, and very validating to the professionals who work to bring library services to their communities. Did it also mean that the question of library relevancy was finally answered? 

You tell me. A few days later, I was in a doctor's appointment, and a nurse asked me what I do for a living. When I told her that I work with nonprofits, government agencies and libraries, her face adopted a wistful expression.

"Libraries," she said. "Those are a dying breed, aren't they?" 

So I think it's safe to say that no, the question of library relevancy is not answered. 
 
Anyone who works in libraries will tell you that they get similar comments and questions all the time. Once, it happened to me during a dental cleaning, so I couldn't even respond! 

Don't get me wrong: the Gallup story is great news for libraries. It's awesome that people still use libraries at that frequency. But the pervasive perception is still that libraries are outdated, fading and not needed as much as they used to be.

This is not true, and many libraries are working hard to dispel those myths. For example, a recent article in the Detroit Free Press touted the things that Michigan libraries are doing to meet new needs and attract new customers. 

The bottom line is that whether you are a library, nonprofit, government agency or any other type of organization, you can't take for granted that people see you as relevant - even if they use your service! Telling your story continues to be critical to awareness and to your long-term success. 

If you need help, contact me

 

Upcoming Events


I have several webinars and speaking engagements coming up this year. Hope to see some of you at these events!

Five-Part Course (Underway): How to Build a Strategic Library Marketing & Communications Plan
– Remaining Webinars: 2/18, 3/3, 3/17 10-11:30

Keynote: “Engaging with More Diverse Audiences” and Breakout: “How Library Friends Can Be Super Supporters,” Thursday, March 26, 2020
Friends of Michigan Libraries Spring Workshop and Fred Ruffner Symposium, Portage District Library (pictured above)

Keynote: “Spreading the Word About Library Relevancy,” Friday, March 27, 2020
Friends of Michigan Libraries Trustee Alliance, Portage District Library,

Keynote: “Taking a Strategic Approach to Marketing & Communications,” Friday, April 17, 2020
– Staff In-Service Day, Glen Ellyn Public Library

Panel (More info coming), June 6-9, 2020
Special Library Association Annual Conference, Charlotte, NC

Breakout: "The Library Marketing Funnel: A New Approach to Customer Engagement and Retention," Monday, June 29, 2020 (Details)
American Library Association Annual Conference, Chicago, IL

Schedule Me as a Speaker for your Next Event or Training


I'm an experienced speaker on many topics ranging from marketing to media relations to storytelling.

Check out my website for more details. 
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You have received this email because you have a relationship - personal, professional, or creative - with me, Cordelia Anderson. I would like to invite you to join me as I grow my business Cordelia Anderson Consulting, bringing strategic marketing and communications solutions to clients through advanced research, planning, execution and metrics evaluation. 
Copyright © 2020 Cordelia Anderson Consulting L.L.C., All rights reserved.


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