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Hello friends and colleagues,

I was recently talking to a friend about professional development opportunities for employees. He said, "Now that conferences have been cancelled due to COVID-19, I'm encouraging my employees to continue their professional development via books, webinars and other online learning options."

I think this is becoming more and more common, as most 2020 conferences have been either cancelled or moved to virtual platforms. I'll talk about one such conference below.

How are you continuing your professional development this fall?
I'm reading more books
I'm attending webinars
I'm attending virtual conferences
I'm not participating in professional development right now

I wish you the best as we navigate these uncertain times, and I hope that you are healthy and safe. 

Cordelia Anderson, APR
CEO and Owner
Cordelia Anderson Consulting L.L.C.

Providing marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.

This Week: Crisis Communications Webinar

This week I'll be presenting a webinar, Crisis Communications for Libraries, for ALA's Core Division. It is Wednesday, Sept 30, at 1pm Central. 

Click here for more information and to register. 

You can find a list of my other webinars and speaking engagements on my website. If you have a need for a webinar or speaker for your organization, don't hesitate to contact me

Coming in November: Library Marketing & Communications Conference 2020

Two years ago, I had the honor of being the keynote speaker at the 2018 Library Marketing & Communications Conference in St. Louis, Missouri.

Not only was it a delight to travel to a city I'd never visited before, but it was a wonderful weekend of networking with friends and colleagues from across the country. You can read more about that conference on my website

I was very excited to be invited back to speak at this year's virtual conference. Running three days, Nov. 4-6, the LMCC is designed for library employees of any level who are involved in marketing, communications, public relations, social media, and outreach in academic, public, and special libraries. Space is limited, so if you're interested in attending, don't wait! Click here to register. 

Library Marketing and Communications:
Strategies to Increase Relevance and Results

Good marketing and communications practices are more important to libraries today than ever before. In my new book, I talk about how important it is to persuasively communicate your library's relevance as a key strategy to ensure your long-term sustainability. I also talk about ways that you can maximize your marketing and communications efforts. This book will encourage you to shake up your marketing and communications approach, helping you implement real changes for lasting results.
Order from Amazon

White Paper: Navigating Unstable Library Funding
in a Challenging World

This whitepaper originated as a series on my blog, The series shared experiences and lessons learned from serving as the marketing and communications director for a large public library during the 2008 recession and resulting library funding cuts.
My hope is that this whitepaper will help libraries prepare for and respond to funding challenges and economic challenges caused by the COVID-19 pandemic.
Download Now
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