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Hello friends and colleagues,

It's hard to believe that summer is flying by so quickly! One of my kids is already starting school this week, and the rest will start back at the end of August. 

The end of summer also means saying goodbye to my awesome intern, Sydney Sefern. Sydney has been a wonderful asset to the company this year, and has set the bar high for future interns! She helped me improve my social media, transcribed content for my upcoming book, and even wrote some content of her own, which I will share on my blog later this summer. I wish Sydney the best as she prepares to return to school. 

In other news, I have been adding to the Cordelia Anderson Consulting brand lately, and I have a new logo. You will (hopefully) notice some updates as I refresh the brand in various places. I welcome your feedback!

I hope you all are having a wonderful summer, and I look forward to catching up with you again soon!

Cordelia Anderson, APR
CEO and Owner
Cordelia Anderson Consulting L.L.C.

Providing marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.


Meet Me in St. Louis

This fall, I'm heading to the Library Marketing & Communications Conference at the Hyatt Regency St. Louis at the Arch on November 13 -14, 2019. Last year, I had the opportunity to provide the keynote address with LMCC President Jennifer Burke. This year, I get to sit back and enjoy the conference.

I also would like to make time to meet with YOU at LMCC19. If you are attending, and would like to meet up for coffee, a meal, or drinks, just email me. Look forward to it!

As readers of this newsletter, you probably know that I recently returned from a cycling trip. While the experience was still fresh, I decided to write an update of my 2016 article “10 things cycling from Paris to London taught me about work,” but this time from the perspective of a solopreneur.

Here's my new article, "8 things cycling trips have taught me about being a solopreneur.

1. Place value in relationships

On my first trip, from Paris to London, I became friends with my cycling companions despite our differences in nationality and language. Several of us were traveling alone, including Anita, a newly retired schoolteacher from Cologne, Germany.

For my 2017 trip, I reached out to the group to see if anyone wanted to join me – and Anita said yes. We discovered that despite our 20+ year age difference and different nationalities, we made good roommates and travel companions. So, for my 2019 trip, Anita agreed to join me again.

When I left my job to become a solopreneur, the thing that bolstered me the most during the transition was relationships. Having worked in the same community and industry for going on 20 years, I had developed a lot of friendships and professional relationships. For the first few weeks after I left my “day job,” I filled up my calendar with coffees and lunches. I said “yes” to invitations and reconnected with people I hadn’t seen in years. I discovered that relationships matter – not only because they can help you professionally, but because human connection is a necessary part of finding meaning in your work.

For example, one of the first leads I received after starting my business was from a woman I had interviewed for a job at the Library but did not hire. Even though she didn’t get the job, I was impressed by her talent and potential, so I met her for coffee and stayed in touch. After I left the Library, I was surprised and touched when she sent me an RFP for communications consulting for her organization.

2. Be your own guide

When I first began planning my 2019 trip, I thought I knew what I was getting into. It was my third cycling trip and my second by boat and bike. But whereas my previous cycling routes had been guided, led by an experienced cyclist who knew the terrain; these would be self-guided. Second, the boat was much larger, making it harder to get to know my cycling companions.

Becoming a solopreneur was like transitioning from a “guided” to a “self-guided” career path. I went from an organization where I knew everyone to a larger, more open field. To help compensate for this, I sought out coaches and mentors who gave me practical tips and confidence to try new things. I also found books, podcasts and articles to guide me in my journey. These inputs helped both when I had unexpected downtime to fill, and when I got busy and overwhelmed. Just like I needed a variety of tools to get to my destinations on the bike trip, I needed a combination of resources to find my path and grow my business.

Read the full article, and six more tips, on my blog or on LinkedIn.

Upcoming Webinar

Due to popular demand, we are reconvening the ALA panel I participated in for a webinar version of our OCLC Panel Discussion: Community Engagement as a Mindset. 

Description: Community needs shift fast. To stay relevant and have the most impact on people’s lives, public libraries have to pivot just as fast. Join us for an energizing conversation with three passionate public library leaders who are redefining community engagement as a mindset—with customers at the center, inspiring every aspect of the library.

This webinar will be offered on September 17, 2-3pm Eastern. I hope you can participate! Here’s the Link to Register.
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You have received this email because you have a relationship - personal, professional, or creative - with me, Cordelia Anderson. I would like to invite you to join me as I grow my business Cordelia Anderson Consulting, bringing strategic marketing and communications solutions to my clients through advanced research, planning, execution and metrics evaluation. 
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