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Hello friends and colleagues,

It's been a while since I sent a newsletter. Like many of you, I have been busy adapting to the impacts of COVID-19. I have also experienced personal losses that impacted me deeply.

Fortunately, through it all, I have had wonderful support from family, friends, colleagues and clients. And hopefully I have been able to offer support in return. I hope that all of you are also getting the support you need. We all need it right now.

While like most people, I worry a lot, I am also optimistic. Maybe it's because I have seen so many examples of resilience, strength, generosity and growth among the people I know over the last two months. Only time will tell how we will move forward, but I for one am rooting for a better future.  

Sincerely,
 
Cordelia Anderson, APR
CEO and Owner
Cordelia Anderson Consulting L.L.C.

www.cordeliaandersonapr.com 
cordelia@cordeliaandersonapr.com

Providing marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.

 

The current situation has inspired me to do a lot of writing over the past months. As I saw organizations struggling to respond to the COVID-19 disruptions, I identified a need for information about a variety of marketing and communications topics.

Here's a quick overview of some of the content you can find on my blog.

Crisis Communications
As we began to see widespread impacts, the need for good crisis communications planning became readily apparent. While it's always best to plan ahead before a crisis, it's never too late to start.  
Developing a Crisis Communications Plan
Assessing Your Library’s Crisis Preparedness
(Content can be applied to non-library organizations as well.)

Funding Challenges
The negative impacts of COVID-19 on the economy are being felt in some budgets, including local governments, nonprofits and libraries. I wrote about my experiences with severe budget cuts and some lessons that I learned that can help organizations facing their own reductions.
Funding Series Blog Posts
 
Library Industry Impacts
I held two zoom "town halls" for libraries in April. In this blog post you can access the description, results of a pre-event survey, PowerPoint deck and recording. 
Library Marketing & Communications "Town Hall"

Reopening Strategies
As some states begin reopening, libraries and other public institutions must also plan how to reopen. I wrote this after listening libraries and thinking about how they can apply the principles of crisis communications, marketing and public relations to their reopening plans.   
Libraries Reopening After COVID-19

I have also been finalizing my book for ALA Editions. I had the opportunity to re-read and edit it after the impacts of COVID-19 had begun, and was happy to see that the principles and strategies in the book are very relevant and applicable even in this changing climate. 

I hope you find some or all of this content helpful. My hope is that we can all learn from this situation and each other, and that by documenting and sharing what we learn, we can help each other navigate these uncharted waters.

Webinars

Like many, I have made a shift from in-person speaking engagements to webinars. Fortunately, I have had the opportunity to speak with a variety of very engaged audiences about topics such as crisis communications, social media, customer engagement, reopening after COVID-19 closures, and more.

Visit my webinar page to see what's coming up and read descriptions of the different topics. Some are open to the public, others are for specific organizations. If you're interested in hosting a webinar, contact me
Thank you to all of the new Cordelia Anderson Consulting clients who have come on board in the past few months. Also, thank you to my existing and past clients. Your business and support keep me going. I couldn't do it without you!
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You have received this email because you have a relationship - personal, professional, or creative - with me, Cordelia Anderson. I would like to invite you to join me as I grow my business Cordelia Anderson Consulting, bringing strategic marketing and communications solutions to clients through advanced research, planning, execution and metrics evaluation. 
Copyright © 2020 Cordelia Anderson Consulting L.L.C., All rights reserved.


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