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Hello friends and colleagues,

I hope you are having a safe and healthy holiday season. Though Thanksgiving was very different this year, for me and probably for many of you as well, I was still grateful to have the opportunity to reflect on what I am thankful for. 

One thing I am thankful for is the online Library Marketing & Communications Conference that I participated in last month. While I will always prefer in-person conferences, this one was still pretty great. Engaging with other marketing and communications professionals from around the country, especially those who work with and love libraries, was a balm to my soul. We didn't even freak out when there were technical difficulties during my opening session! As I chatted with other participants, many of us agreed that the content and online platform were wonderful, but we look forward to being able to gather in person again when it is safe. 

I hope that you too are finding opportunities to connect with colleagues while so many of us are working remotely. I look forward to a time when we can all see each other again. 

Sincerely,
 
Cordelia Anderson, APR
CEO and Owner
Cordelia Anderson Consulting L.L.C.

www.cordeliaandersonapr.com 
cordelia@cordeliaandersonapr.com

Providing marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.

Grant Opportunities and Marketing

Many libraries and other community-serving organizations rely on grants to fund and enhance their programs and services.

Unfortunately, marketing and communications considerations are often an afterthought when applying for grants. I have heard this from colleagues at libraries and nonprofits for years. So why not flip the script and start your grant application process with a marketing mindset? 

In its purest form, marketing is a management function that identifies human needs and wants, offers products and services to satisfy those demands, and delivers those products and services to customers. This is a strategic process that starts with the needs and wants of your customers, which is what many grant applications require. So as you are gathering research for your grant application, think about how you will incorporate marketing into the project. Any good marketing plan will include who your audiences are, how you will reach them, and with what message. You can find more tips on strategic marketing planning in my book (below). 

Many grants provide funding for marketing, so think about what investment would make the most sense. In for-profit industries, the rule of thumb is that 5% of your budget should go to marketing. So if you are applying for a $10,000 grant, see if you can set aside at least $500 for marketing. If it's a matching grant, and your organization is also adding in money, make that 5% of the total budget. 

I am available to help libraries and other organizations develop marketing plans for their grant applications. See below for some upcoming opportunities. There are also many other types of grants, including IMLS Grants and Library Services and Technology Act (LSTA) Grants, which are administered state by state and have their own deadlines. Some of these can be specifically used for marketing and training. If you need help, please shoot me an email. And good luck with your application!
NEA Big Read 2021-2022

The NEA Big Read supports dynamic community reading programs, each designed around a single NEA Big Read book. I have worked on Big Read programs before, and marketing is definitely a big part of the project! Arts Midwest accepts requests for proposals annually starting around mid-October with a deadline in late January. Proposals are now being accepted for NEA Big Read programs to take place between September 2021 – June 2022.
Dollar General Literacy Foundation Grants

Applications for these grants, which include Adult Literacy, Family Literacy, Youth Literacy and Summer Reading, will be available in January and are typically due by the end of February. You can learn more about each category and see lists of past recipients on their website. These grants are awarded to libraries, nonprofits, schools and other organizations. Set a calendar reminder for January!

Updated Webinar Schedule & Topics

I just updated my webinar schedule for December through March. I have new topics targeted to libraries and organizations communicating through COVID-19 and delivering remote or virtual services. Check out my webinar descriptions page for a full list of topics, or email me if you have a topic in mind!

Library Marketing and Communications:
Strategies to Increase Relevance and Results

Good marketing and communications practices are more important to libraries today than ever before. In my new book, I talk about how important it is to persuasively communicate your library's relevance as a key strategy to ensure your long-term sustainability. I also talk about ways that you can maximize your marketing and communications efforts. This book will encourage you to shake up your marketing and communications approach, helping you implement real changes for lasting results.
 
Order from the ALA Store

White Paper: Navigating Unstable Library Funding
in a Challenging World

This whitepaper originated as a series on my blog, cordeliaandersonapr.com/blog. The series shared experiences and lessons learned from serving as the marketing and communications director for a large public library during the 2008 recession and resulting library funding cuts.
 
My hope is that this whitepaper will help libraries prepare for and respond to funding challenges and economic challenges caused by the COVID-19 pandemic.
Download Now
Latest Blog Posts
You have received this email because you have a relationship - personal, professional, or creative - with me, Cordelia Anderson. I would like to invite you to join me as I grow my business Cordelia Anderson Consulting, bringing strategic marketing and communications solutions to clients through advanced research, planning, execution and metrics evaluation. 
Copyright © 2020 Cordelia Anderson Consulting L.L.C., All rights reserved.


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