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Photo of UNC Charlotte's annual International Festival, courtesy of UNC Charlotte Division of University Advancement
Hello everyone,

I'd like to take a moment to talk about an organization that means a lot to me: UNC Charlotte. Like many in the Charlotte community, I was shocked and saddened by the senseless act of violence that shattered the peace of our campus last week. I feel grief for the families of those who lost their lives, and for the many others who were impacted by this.

If you are familiar with UNC Charlotte, you know it is an amazing institution of higher learning. It has nearly 30,000 students currently enrolled, plus over 4,000 faculty and staff. It has over 78,000 alumni in the Charlotte region, and hundreds of thousands more worldwide. So you can see that the UNC Charlotte family is large and broad.

I am fortunate to have relationships with many of the wonderful staff, faculty and students at UNC Charlotte. To each of you, I send my deepest sympathy and condolences. You are the heart of our community, and we stand with you during this difficult time. 

Cordelia Anderson, APR
CEO and Owner
Cordelia Anderson Consulting L.L.C.
I spent two days last week in Chicago, reviewing award entries as a member of the John Cotton Dana jury. This is my third and last year of serving on this jury, after winning the award myself in 2016. 

The John Cotton Dana Award honors outstanding library public relations. Each year, we review dozens of entries representing the diversity of libraries and the work they do to serve the specific and unique needs of their communities.

It is so much fun to meet with my fellow jurors - five library marketing and communications professionals who know their jobs inside and out. Some come from public libraries, and others from academic/special libraries, but we all share a passion for this industry.
One of the things I love about this award is that it recognizes strategic thinking and an awareness of community needs. It's not just about having flashy creative or slick marketing materials; it's about conducting a needs assessment and mapping your goals to your results. With those things in mind, you don't need a huge budget to make an impact or win the award.   

We can only select eight winners, and it's always a hard decision. Many of these campaigns are innovative, forward-thinking, creative and powerful. 

I look forward to recognizing the winners in person during a special event the American Library Association conference in Washington, DC this June. Rewarding great work is always a pleasure!

New Client Announcements

I recently returned from a visit to Fort Worth Public Library, where I delivered the keynote address at their Staff Day and led a breakout session on audience engagement. I also had the pleasure of consulting with them as they develop marketing and communications strategies to complement their new Strategic Services Plan. Getting to know this library system has been a fun and rewarding experience!

I’m also pleased to announce that I am working on a project with local boutique firm Viridian Marketing, providing PR and media relations services as part of a larger project team. It's a true pleasure to be working with this team of local seasoned professionals and strategic thinkers. 

Upcoming Speaking Events

I’ll be speaking at the following events in May and June:

Half-Day Training:“Evaluate & Strengthen Your Library’s Communications”
Multiple dates and locations:
May 6, 2019, 1-4pm – Chapel Hill Public Library Register
May 15, 2019, 1-4pm – Cumberland County Library, Fayetteville, NC Register
May 29, 2019, 1-4pm – Cleveland County Public Library, Shelby, NC Register
This training will cover strategies for improving your communications through planning and evaluation. Learn how to conduct a communications audit of print, digital, and other communication tools, identify methods for communicating with hard-to-reach demographic groups and identify key metrics for your most critical communication channels. Hosted by the State Library of North Carolina.

OCLC Panel Discussion: Community Engagement as a Mindset, Saturday, June 22, 9-10am at American Library Association Conference in Washington, DC (venue TBD)
Community needs shift fast. To stay relevant and have the most impact on people’s lives, public libraries have to pivot just as fast. Join us for an energizing conversation with three passionate public library leaders who are redefining community engagement as a mindset—with customers at the center, inspiring every aspect of the library. 

See all speaking engagements
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You have received this email because you have a relationship - personal, professional, or creative - with me, Cordelia Anderson. I would like to invite you to join me as I grow my business Cordelia Anderson Consulting, bringing strategic marketing and communications solutions to my clients through advanced research, planning, execution and metrics evaluation. 
Copyright © 2019 Cordelia Anderson Consulting L.L.C., All rights reserved.

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