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Hello friends and colleagues,

Those of you who know me well know that this is my favorite month.

First of all, my birthday is in October, and despite being in the 40-something age range, I still enjoy celebrating it. Second, it is a beautiful time of year. Don't get me wrong, I love summer, but the crispness of autumn on the East Coast is always a welcome reprieve after months of sweltering heat. Third, I have always enjoyed Halloween, especially once I had kids who could share their candy with me.

Two years ago, I added another celebration to this month - the anniversary of Cordelia Anderson Consulting. I officially began operating in October 2018, and it has been a fun ride ever since. I send my heartfelt thanks to all of my clients, past, present and future. Thanks for allowing me to help you tell your stories and make the world a better place - especially now, when your services are needed more than ever. 

This fall feels different for a variety of reasons. COVID-19, the upcoming election, wildfires on the West Coast, and many other challenges fill our news cycles and cause us worry and concern. All I can say is that I hope you have the best October you can under the circumstances.  And if you need to eat a Tootsie Roll or a piece of candy corn to feel better, I won't judge. Better yet, I'll join you. 

Cordelia Anderson, APR
CEO and Owner
Cordelia Anderson Consulting L.L.C.

Providing marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.

Results of Last Month's Poll

poll imageLast month, I asked my readers about what types of professional development they are engaging in while traditional conferences are cancelled or postponed. Here's what you said.

40% responded "I'm attending virtual conferences"
27% responded "I'm reading more books"
27% responded "I'm attending webinars"
6% responded that they were not doing any professional development at this time

No matter where you are or what you do, I hope that you find ways to make time for yourself and your personal or professional development. On the other hand, if you're juggling too many things right now, it's also ok to take a break. These are unprecedented times. 

Coming in November: Library Marketing & Communications Conference 2020

I am once again pleased to be presenting at the Library Marketing & Communications Conference, two years after speaking at the conference in St. Louis. 

Running three days, Nov. 4-6, the LMCC is designed for library employees of any level who are involved in marketing, communications, public relations, social media, and outreach in academic, public, and special libraries. Space is limited, so if you're interested in attending, don't wait!
Click here to register. 

Library Marketing and Communications:
Strategies to Increase Relevance and Results

Good marketing and communications practices are more important to libraries today than ever before. In my new book, I talk about how important it is to persuasively communicate your library's relevance as a key strategy to ensure your long-term sustainability. I also talk about ways that you can maximize your marketing and communications efforts. This book will encourage you to shake up your marketing and communications approach, helping you implement real changes for lasting results.
Order from the ALA Store

White Paper: Navigating Unstable Library Funding
in a Challenging World

This whitepaper originated as a series on my blog, The series shared experiences and lessons learned from serving as the marketing and communications director for a large public library during the 2008 recession and resulting library funding cuts.
My hope is that this whitepaper will help libraries prepare for and respond to funding challenges and economic challenges caused by the COVID-19 pandemic.
Download Now
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You have received this email because you have a relationship - personal, professional, or creative - with me, Cordelia Anderson. I would like to invite you to join me as I grow my business Cordelia Anderson Consulting, bringing strategic marketing and communications solutions to clients through advanced research, planning, execution and metrics evaluation. 
Copyright © 2020 Cordelia Anderson Consulting L.L.C., All rights reserved.

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