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Hello friends and colleagues,

As we move into fall, business is starting to return to a "new normal," and that means more training and professional development needs for libraries and other community-serving organizations.

Even as my clients have adjusted their operations due to COVID-19, I've adjusted my training topics to meet their needs. My experience with crisis communications, funding reductions, health and safety concerns, and marketing during unusual circumstances, is all coming in handy during this time. 

I also have enjoyed seeing friends and colleagues who are experts in diversity and social justice bringing their expertise and experience to the forefront to meet the needs of our country right now. One such colleague is Kim Crowder, who I've known for many years. Check out her website to learn more about what she does. 

I hope that you are successfully navigating your new normal, and that you are healthy and safe during this time. 

Sincerely,
 
Cordelia Anderson, APR
CEO and Owner
Cordelia Anderson Consulting L.L.C.

www.cordeliaandersonapr.com 
cordelia@cordeliaandersonapr.com

Providing marketing and communications consulting and services to community-serving organizations such as libraries, nonprofits, educational institutions and government agencies.

Fall Webinar & Speaking Schedule 

Below is a "sneak peek" of my fall webinar and speaking schedule. If you would like to see descriptions of these or other topics, visit my webinar description page
 

Crisis Communications for Libraries, Sept 30, 2020, 1pm Central, Library Leadership and Management Association (LLAMA) More Info & Register (Free)

Marketing Library Services for Schoolchildren During COVID-19, Oct 6, 2020, 10am Eastern, Northeast Florida Library Information Network More Info (Only Open to NEFLIN Members)

Welcoming New Customers to the Library, Oct 13, 2020, 10:30am Eastern, Florida Library Webinars More Info

Offering Virtual Programming with a Marketing Mindset, Dec 3, 2020, 10am Eastern, Northeast Florida Library Information Network More Info (Only Open to NEFLIN Members)

If you have a need for a webinar for your organization, don't hesitate to contact me

Library Marketing and Communications:
Strategies to Increase Relevance and Results

Good marketing and communications practices are more important to libraries today than ever before. In my new book, I talk about how important it is to persuasively communicate your library's relevance as a key strategy to ensure your long-term sustainability. I also talk about ways that you can maximize your marketing and communications efforts. This book will encourage you to shake up your marketing and communications approach, helping you implement real changes for lasting results.
 
Order from the ALA Store

White Paper: Navigating Unstable Library Funding
in a Challenging World

This whitepaper originated as a series on my blog, cordeliaandersonapr.com/blog. The series shared experiences and lessons learned from serving as the marketing and communications director for a large public library during the 2008 recession and resulting library funding cuts.
 
My hope is that this whitepaper will help libraries prepare for and respond to funding challenges and economic challenges caused by the COVID-19 pandemic.
Download Now

New Photos from About You Photography

I consider myself fortunate to have talented family members. Thanks to my sister, Kim Anderson, I have new headshots! Kim is a photographer and owner of About Your Portraits, located in Hilton Head, SC. Check out her website, and if you are ever visiting Hilton Head and want to get beautiful vacation photos, give her a call! 
Latest Blog Posts
You have received this email because you have a relationship - personal, professional, or creative - with me, Cordelia Anderson. I would like to invite you to join me as I grow my business Cordelia Anderson Consulting, bringing strategic marketing and communications solutions to clients through advanced research, planning, execution and metrics evaluation. 
Copyright © 2020 Cordelia Anderson Consulting L.L.C., All rights reserved.


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